Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. It helps you track responses and tweak your game plan for next time. That’s huge!

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Act-On

NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. Similar to other technologies, marketing automation can only work as well as the people behind it. When employees are buried in mundane tasks, it can lead to disengagement and turnover.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Only B2B

APRIL 24, 2024

Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs). Contribution to pipeline and sales impact. Lead generation and qualification. Strong MQL to SQL conversion [lead nurturing].

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Convince & Convert

MARCH 7, 2024

And what is working and not working? New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Optinmonster

APRIL 11, 2024

Want to generate more leads from your website, but don’t have the time or energy to do it? Or maybe you don’t want to spend thousands of dollars on developers, marketers and designers to create the digital infrastructure you’d need to generate leads on repeat, hands-free. Problem: Low sales for one of your products.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An instant form lead gen ad.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Martech

APRIL 11, 2024

Demand capture: For prospective buyers seeking a solution, inviting them into a dialogue with your brand, typically via a lead capture form. Demand conversion: Moving prospective buyers through your sales process in a frictionless and efficient manner, so they can quickly and comfortably decide to choose your brand or move on.

Marketing AI 120

Marketing AI Work Management Effectiveness B2B Marketing 120

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. While our previous article explores the importance of working out your optimum MQL lead volume to guarantee you hit revenue targets , this article dives into importance of defining B2B lead quality.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Top of Funnel 116

Top of Funnel Work Management Marketing Management Marketing Automation Services 116

Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. They shape lead scoring, lifecycle models and campaign success metrics.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. It will also recommend when it may make economic sense to outsource at least some of the work. Engineers consider this type of content as the most valuable when considering work-related purchases.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Heinz Marketing

MARCH 15, 2024

The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding. They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. Ultimately, as you’ll see, I think a hybrid approach works best.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. It’s a massive reward for little work.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. They need solutions, not sales pitches. While a fresh design matters, it’s only one piece of the puzzle.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

ClickDimensions

JANUARY 9, 2024

A well-managed sales pipeline is the lifeblood of any successful sales operation. Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. However, it’s not without its challenges.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation. Sounds impressive?

Lead Ranking 115

Lead Ranking Top of Funnel Lead Scoring ROMI 115

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. Here’s how you work it out: Step 1. And, don’t forget to include any external content assets you had to pay for, like images , video , audio or other outsourced work.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. The B2B buyer’s journey is the process potential customers go through before purchasing.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

SmartBug Media

APRIL 18, 2024

If you want to implement Quickbooks, you work with an authorized reseller. When you onboard a new project management system, you work with a dedicated representative. And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® ® (At least, you should!)

Training 64

Training Hubspot CMS Development Work Management 64