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Smashmouth Marketing

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BANT is Dead -- Find the Authority

Smashmouth Marketing

Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. But read the beginning of that sentence."as

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BANT is Dead -- Find the Authority

Smashmouth Marketing

Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. But read the beginning of that sentence."as

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? It just helps spread your reach and visibility. If you were to help someone in a small B2B business, what should they start with?

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? It just helps spread your reach and visibility. If you were to help someone in a small B2B business, what should they start with?

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

[link] mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. (I I responded) damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT.

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0 is all about the Buy Cycle not the Sales Cycle. (I damphoux : @mark3803 : @brianjcarroll a sales guy waiting for high BANT score is losing opportunity. Good sales people can help create BANT. I responded).

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Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Especially today when the buyer defines the sales cycle, not the seller. Genius.com helps you take back some of that control that the buyers are claiming.