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Anything Goes Marketing

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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. If you're doing a real podcast in which you have an RSS feed, new content increases your web traffic.

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Screw Email! Part Deux

Anything Goes Marketing

RSS feeds and feed readers are great as they allow you to receive information that you want (most of the time) in a format that is easy to read and scan through. Email has many distinct advantages over RSS feed readers with the main advantage is that most people who are iether your customers or your prospects use it.

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Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies.

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Screw Email!

Anything Goes Marketing

I was playing around with some RSS feeds such as My Yahoo and Feed Reader but I really am loving BlogLines. It's helping me keep track of a bunch of feeds without sending me 2000 emails. I may even start unsubscribing from email newsletters and just use the RSS reader. Who's with me? Have you started to do the same thing?

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Wake up and Send More Email

Anything Goes Marketing

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We You can also take advantage of technology to at least help with the campaign execution piece. Don’t assume that just because you tweet that people read it.