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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Choosing the right target CPL helps you assess your marketing projects, prioritize efforts, and spend your marketing budget on ones that align with your business goals. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Return on Marketing Investment (ROMI) .

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How GE Digital Doubled ROMI in One Year with Allocadia

Allocadia

Marketing activities dedicated to specific high-level strategy, referred to as tactics, help make each strategy a success. They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics.

ROMI 59
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

ROMI 100
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How a Content Hub Can Help Content Managers

DivvyHQ

More here from guest contributor, Romy Catauta. While this may feel like more of a curse than a blessing, the functionality of today's content hub platforms truly deliver in terms of centralized organization, operational efficiency, and performance data.

ROMI 59
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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? We measured ROMI early on when we were piloting and building the case for ABM but have since moved away from that because the funding for ABM tactics comes from a number of sources, typically, rather than just Marketing spend.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Think about all the time and work you invest each day to help your brand become a category leader. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. Clarify your product’s unique selling proposition.

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Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40