Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it. Best regards, Andrew Lyon.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Does it convey your firm culture?

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. But that’s a healthy debate.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. So no one’s been hired yet?

Work Management 221

Work Management Marketing Management Vendors RFI 221

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. This helps you create content that not only ranks well, but resonates with your audience and solutions to drive conversions.

Marketing AI 99

Marketing AI SEO Lead Ranking Lead Scoring 99

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. This can help you find gaps and other weaknesses in your messaging strategy.

Enterprise Management 102

Enterprise Management Marketing & Strategy Marketing Strategy RFP 102

Martech

APRIL 17, 2023

COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms. ” “We need a lot of hacks, workarounds, and manual processes to make things work.” Which one applies to you?

RFP 113

RFP Paid Search Agency Advertising Agencies API 113

Vidyard

JULY 29, 2014

Walk into any business and shout “Who wants to help me with this request for proposal?” How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs. They also have a helpful Slideshare. ” and you’ll quickly find yourself in an empty room.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One client said this company was “by far” the best they had ever worked with. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. It’s gut-wrenching as an AM because you don’t make anything on a $0 transaction, but you have to do all the work for it. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Deliverables and scope of work. Too many cooks in the kitchen.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Lead Forensics

APRIL 2, 2024

Can you offer a solution that fits their current spending or helps them secure additional funding? “We’re already working with [Competitor X].” Help them anticipate objections and prepare a persuasive case for implementing your solution. .”There’s no money in the budget this year.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. I'm happy to say it works quite nicely.

RFP 266

RFP Generation Vendors Ad Building 266

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. One almost never thrives without the other. My prospect knows that. You should, too.

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Evaluation Criteria.

Sample 97

Sample RFP Work Management Template 97

Walker Sands

OCTOBER 12, 2020

Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises. If I take the RFP route, what should be included in that?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. What should you ask for?

RFI 80

RFI RFP Marketing Proposals Vendors 80

InsightSquared

DECEMBER 28, 2017

As the sales team does everything they can to hit their numbers, it’s important that we (sales ops) do everything we can to help them cross the finish line. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available. This may mean being on call, or working longer hours than usual.

RFP 197

RFP Rules Organic Leads Process 197

Sprout Social

APRIL 20, 2023

Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Before you hire an agency Quite simply, use an agency when you need help. You might need help because you don’t have enough in-house hands on deck. Do you need help developing a strategy? Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Lead Forensics

APRIL 2, 2024

Can you offer a solution that fits their current spending or helps them secure additional funding? “We’re already working with [Competitor X].” Help them anticipate objections and prepare a persuasive case for implementing your solution. .”There’s no money in the budget this year.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Email Marketing 109

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. And you can make it show through your RFP/RFI responses. So no one’s been hired yet?

Work Management 100

Work Management Marketing Management Vendors RFI 100

Martech

MAY 22, 2023

As email marketers, we will work closely with AI in our companies. Although it means doing extra work at this preliminary stage, you’ll learn what each platform can offer and develop a realistic vision of the future. If I make the most money in my marketing work, I deserve a seat at the table. I have more touchable consumers.

Marketing AI 120

Marketing AI RFP Vendors Planning 120

Biznology

OCTOBER 29, 2019

Long prevalent in government buying, companies of all sizes are increasing their requirements of vendors in areas such as sustainability, diversity and—for manufacturers in such categories as apparel—wages, working conditions and safety. Buyers are bringing their consumer expectations with them to work.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Bionic

JUNE 4, 2020

Unlike texting , Bionic Messenger keeps your work life separate from your personal life. Clarifying RFP requirements. As an ad salesperson, it’s always exciting to get an RFP. As a media planner, Bionic automatically gathers all your RFP responses in your media planning tool. Finalizing a Proposal.

RFP 52

RFP Advertising Agencies Media Paid Search Agency 52

Marketing Insider Group

JULY 1, 2020

In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams. This led to an intro with P&G’s Director, who worked with the 3PL director regularly.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Marketing Craftmanship

JANUARY 5, 2020

Before reaching out to you or sending an RFP, prospects will determine whether your firm is a “safe choice” based on the same method they use to select a restaurant, a movie or golf course. Are there tangible signs that employees are valued, have a unified vision and enjoy working together?

RFP 165

RFP Thought Leadership Opinions Validation 165

Marketing Insider Group

SEPTEMBER 14, 2020

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. I read that they work with customers to break down information silos and optimize performance to accelerate innovation, fuel growth, and achieve operational excellence.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Hubspot

DECEMBER 9, 2020

That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. In most cases, it helps to support your description of "what" the product is with an idea of "why" it will be valuable. Ask them, “What factored into your decision to work with us?”

Work Management 94

Work Management RFP Phishing Bundling 94

BenchmarkONE

AUGUST 10, 2022

There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . First, you establish a connection, and then you look for ways to help your new connection. Consider the fact that the average RFP win rate is 44%.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

SpotMe Blog

OCTOBER 20, 2022

But how can you choose the best event platform to help you run successful virtual and hybrid medical events ? In this article, we outline the features you should look for in a medical event management platform, list the 9 best event platforms out there for HCP events, and provide an RFP template to help you compare vendors.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

PathFactory

MARCH 4, 2021

The buying journey content should include: “Middle” best practice content where you help prospects “shape” their strategy around your solution. Through a series of consecutive steps, marketers must relay information in meaningful ways that help prospects see a new path – toward signing a contract with your sales team.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Martech

FEBRUARY 2, 2023

This last category is critical, and will help you avoid making a costly mistake. Finally, decide whether or not you need to engage in a formal RFI/RFP process. Questions for stakeholders as you set up demos Set up COP demos within a relatively short time frame of each other to help make relevant comparisons. Did the vendor help?

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Martech

JUNE 17, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Why it’s hot now.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Vendors 112