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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 19, 2009

It is a mathematical application that helps explain why you should invest or pass (check, bet or fold) on certain marketing programs, or how to compare one program to another. The projects go out to bid with RFP's. So how does this apply to lead gen/demand gen? What is Lead Equity? Decisions can take over a year.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

MARCH 3, 2009

It is a mathematical application that helps explain why you should invest or pass (check, bet, or fold) on certain marketing programs, or how to compare one program to another. The projects go out to bid with RFP's. So how does this apply to lead gen/demand gen? What is Lead Equity? Decisions can take over a year.

Lead Scoring 100
Lead Scoring Lead Ranking Leads Lead 100
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