Martech Advisor

JANUARY 28, 2020

RFPs are time-consuming, repetitive and inefficient. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. Throughout my years working in marketing, I’ve dreaded responding to RFPs.

RFP 52

RFP Work Management Marketing Management Software 52

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Let’s look at seven tips for agency proposal creation that’ll help you nail your next RFP. Easy, right?

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

EMagine B2B Blog

MAY 23, 2018

It can be overwhelming to map out all the right information, but we’ve compiled this RFP guide so that you can create a successful RFP that encourages healthy competition allowing you to expertly select the right agency for your web design and digital marketing needs. 10-Step RFP Outline. Advice From emagine RFP Experts.

RFP 40

RFP Advertising Agencies Paid Search Agency Ad Agencies 40

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process.

Enterprise Management 109

Enterprise Management Marketing Management RFI RFP 109

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Challenge #4: The 67-Person RFP (October 2020). We had one call where the RFP audience was a total of 67 people.”. And they didn’t take it.”.

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RFP Zoominfo Work Management Data Hygiene 246

Hinge Marketing

APRIL 5, 2018

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. What do these priorities have in common?

RFP 48

RFP Marketing Websites Differentiation Paid Search Agency 48

Customer Experience Matrix

SEPTEMBER 16, 2010

Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs. Death, taxes and RFPs. In my on-going humble efforts to serve the industry, I’ve posted nearly 200 detailed questions that could serve as the backbone for many RFPs. If it's used widely, buyers and vendors both benefit.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. This can help you find gaps and other weaknesses in your messaging strategy.

Enterprise Management 94

Enterprise Management Marketing & Strategy Marketing Strategy RFP 94

Zoominfo

APRIL 21, 2020

Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings. And you can make it show through your RFP/RFI responses. Messaging is important.

Work Management 221

Work Management Marketing Management Vendors RFI 221

Martech

JULY 26, 2022

This last category is critical and will help you avoid making a costly mistake. Many vendors profiled in provide whitepapers and interactive tools that can help. Decide whether or not you need to engage in a formal RFI/RFP process. Make a list of current capabilities. Narrow your list to those vendors that meet your criteria.

Enterprise Management 81

Enterprise Management Marketing Management Vendors RFP 81

Vidyard

JULY 29, 2014

Walk into any business and shout “Who wants to help me with this request for proposal?” How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs. They also have a helpful Slideshare. ” and you’ll quickly find yourself in an empty room.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Content Standard

APRIL 16, 2024

Accelerator360 helps you discover more strategic search terms in two powerful ways: Uncover what’s working for your top competitors: Analyze your toughest competition to identify high-performing keywords and content themes where they outrank your brand. Don’t let bottlenecks and inefficiencies hold back your content strategy.

Marketing AI 90

Marketing AI SEO Lead Scoring Lead Ranking 90

Martech

APRIL 17, 2023

COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms. Phase in your new implementation, and rely on your new ESP partner to help. It gets expensive, and it can be cumbersome.

RFP 103

RFP Paid Search Agency Advertising Agencies API 103

EMagine B2B Blog

MAY 19, 2015

Unwillingness to take a call to discuss the RFP, answer our questions and get to know us outside of “a vendor”. Making a decision based on nit-picky items such as the perfect font and size of the font (Your website, understandable… an RFP, really?). Making a decision without speaking with any references.

RFP 40

RFP Work Management Marketing Websites Marketing Management 40

Martech

FEBRUARY 24, 2022

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Use the following list to help you. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP.

Marketing Automation Services 116

Marketing Automation Services Marketing Management Vendors Marketing Automation 116

Biznology

SEPTEMBER 6, 2017

It’s designed to put help marketers develop a content strategy for account-based marketing. RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project. And, of course, video can provide convincing evidence for assertions made in an RFP. Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Paul Gillin

DECEMBER 27, 2010

Now they’ve followed it up with a second version that includes an “RFP Bill of Rights&# that “will hopefully help provide guidance on how to do an RFP right and fairly,&# Maggie says. It provides guidance for marketers to consider in publishing RFPs that are fair to the bidding agencies.

RFP 50

RFP Social Media Media Marketing Proposals 50

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. Everyone knows they need testimonials, but I recently saw a graphic example of how true this is. The client looked at a half dozen different vendors and brought a handful in for in-person meetings. One of them really stood out.

RFP 162

RFP Work Management Marketing Management Vendors 162

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. We had one call where the RFP audience was a total of 67 people.” Read on to find out how he did just that. And they didn’t take it.”

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Customer Experience Matrix

OCTOBER 7, 2018

(This comes from vendors who are now receiving many poorly written CDP RFPs.) These questions are intertwined: use cases determine the capabilities users need; requirements are the heart of an RFP, and finding which vendors have which capabilities is the goal of vendor selection. Since it exists, you can leave it out of the RFP.

RFP 266

RFP Generation Vendors Ad Building 266

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

B2B Marketing Directions

JUNE 6, 2021

A growing number of companies now have a dedicated customer success function that is tasked with helping customers maximize the value they obtain from the company's products or services. Solicitation Vehicle - What type of solicitation vehicle should the buying team use - an RFI, an RFP, or an RFQ?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Marketing Insider Group

DECEMBER 10, 2020

Another area where tech can be helpful is in managing event budgets. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. ActiveCampaign.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. One almost never thrives without the other.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Evaluation Criteria.

Sample 97

Sample RFP Work Management Template 97

Lead Forensics

APRIL 2, 2024

Can you offer a solution that fits their current spending or helps them secure additional funding? Help them anticipate objections and prepare a persuasive case for implementing your solution. Explain how your product or service can benefit the acquiring company or help the downsized team be more efficient.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Walker Sands

OCTOBER 12, 2020

Some companies prefer to go through a more formal RFP process with multiple agencies and a series of rounds to get to “the one,” while others prefer to keep the pool smaller with a more informal approach centered around in-depth interviews and creative thinking exercises. If I take the RFP route, what should be included in that?

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Hubspot

APRIL 13, 2021

RFI vs RFP. Both RFIs and RFPs are tools used when procuring new tools, services or vendors. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. Then, they'll usually send out an RFP. What should you ask for?

RFI 80

RFI RFP Marketing Proposals Vendors 80

Martech

JUNE 9, 2022

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Email Marketing 101

Martech

DECEMBER 28, 2023

Move to a hypothesis: We believe AI will help with this problem by doing ABC for us. The Gartner Hype Cycle You need someone to evaluate the AI tools in the marketplace, do an RFP or product evaluation, onboard the tools, train the marketing team on how to use AI, and manage the vendor. Dig deeper: What does the future hold for genAI?

Marketing AI 102

Marketing AI Allocation CMO RFP 102

DiscoverOrg

MARCH 22, 2017

My guess is we all feel as though many of our potential clients don’t do a good job evaluating our services – they focus on the wrong things when it comes to solutions in our space , their RFPs miss the mark, and so forth. The problem with the second way (RFP method) is it assumes data is a commodity. Number of locations?

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

Zoominfo

APRIL 21, 2020

Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings. And you can make it show through your RFP/RFI responses. Messaging is important.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Conversica

JULY 23, 2019

Have you ever considered adding a Sales AI Assistant to your team to help you find Sales-ready leads earlier and faster in the cycle? Conversica AI Assistants help companies reach an optimal level of the 4Ps and many companies now achieve greater sales effectiveness by augmenting their teams with Conversica AI Assistants. RFP Template.

RFP 53

RFP Top of Funnel Case Studies Advertising Funnels 53

InsightSquared

DECEMBER 28, 2017

As the sales team does everything they can to hit their numbers, it’s important that we (sales ops) do everything we can to help them cross the finish line. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available.

RFP 197

RFP Rules Organic Leads Process 197

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. But here’s the thing, some of the best agencies out there hate responding to RFPs because they’re time consuming and creatively constraining. Your website is no different.

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Bionic

JUNE 4, 2020

Clarifying RFP requirements. As an ad salesperson, it’s always exciting to get an RFP. When reviewing your RFP in Bionic, simply click the “Chat with Media Planning Team” button and you will be instantly connected with the right media planners for a real-time chat. Please contact customer support for help and training.

RFP 52

RFP Advertising Agencies Media Paid Search Agency 52