Writing on the Web

APRIL 27, 2016

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Review the quality of your content, the value of your offer (see my previous post on assets), learning more about persuasion , and adjusting your call to action. Invest your resources accordingly.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

JULY 19, 2011

A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. A Helpful Diagram" />. b. How can we do it?

Tips 100

Tips Business Marketing Proposals Press 100

Writing on the Web

SEPTEMBER 30, 2015

I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. If you need a blog review, don’t hesitate to contact me.

Business Blogging 100

Business Blogging Marketing & Strategy Business Broadcasting 100

Writing on the Web

JANUARY 9, 2013

The authors of a Harvard Business School working paper, Goals Gone Wild , reviewed a number of research studies related to goals and concluded that the upside of goal setting has been exaggerated and the downside, the “systematic harm caused by goal setting,” has been disregarded. His overall performance suffered.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

SEPTEMBER 24, 2014

It can also help identify what drives your readers; what content resonates with them. As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. It can help you identify what quality content is to your readers.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

JUNE 4, 2015

This is the same process I used with my Australian client Di Worrall , who received several book awards on the two books I helped her with last year. Tell stories of how you were able to help people, clients. In my last post, I shared a few questions you should ask yourself and 4 steps to write an expert ebook fast and efficiently.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

JANUARY 17, 2014

Sending it out for reviews. So I hope this blog series where I share my process will help you see it doesn’t have to be a huge formidable project that takes time away from your business. I can help or refer you to someone who can. I also will write about what happens after the content is written: Revising, editing.

Small Business Marketing 100

Small Business Marketing Planning Intent Social Media 100

Writing on the Web

MAY 10, 2015

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them. Don’t try to sound too good. People have antennae for hyperbole.

Newsletter 100

Newsletter Act-On Custom Publishing Education 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. There is far too much garbage floating around online that doesn’t help to solve your target market’s problem or add anything new to a discussion.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. We are heavily influenced by social persuasion, we can’t help it. Robert Cialdini wrote about six weapons of influence in his landmark book Influence.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. According to studies, Yelp had 67 million reviews by October 2014. If you’re stumped about what to write next, try these four ideas and see how far you get.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JANUARY 21, 2015

How Can I Help You’ page, clearly giving options for hiring or buying. If you need a blog review, don’t hesitate to contact me. At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Your picture. An ‘About’ page, that tells your core message, your backstory.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

APRIL 14, 2014

A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. You simply put on your super-hero cape and think positively… I say ‘hogwash!’

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

OCTOBER 30, 2013

.” I still do; I immediately locate the “strategic humor” in Harvard Business Review. Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. Visual content is processed 60,000 times faster than the written word.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

SEPTEMBER 23, 2015

Incubation (Rest) – Allow your mind to rest and refresh before you write and review. If you need help, let me know. C reative blog posts are written by a process. Preparation (Pre-writing) – Gather information and create your plan. And remember: the purpose of your blog post is to offer your readers a solution to their problem.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

MAY 9, 2011

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. He needs help, but doesn’t know who to turn to. “Visit our page to find out how we can help you create a more productive organization.&#.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MARCH 28, 2012

If this is your intent, post product reviews, tell your readers about new products you’re expecting. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. These posts are especially useful for businesses catering to a tight niche.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

DECEMBER 12, 2012

It helps to be clear about the goals for your site. Review your competitions’ websites. Note from Patsi : If you don’t want to use the expert services of professionals like Scott, at least subscribe to an SEO content tool like ScribeSEO that will review each blog or web page and tell you how to optimize it better.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

OCTOBER 30, 2014

Knowing and communicating your back story – the background about the why and who of your business – is especially important in service businesses where people hire you to help them solve a problem. I can help. We’re still talking biz jargon and trying to sound like a corporation instead of a real person.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

NOVEMBER 13, 2013

As writer Ginny Soskey at Hubspot blog points out: “There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. ” the author compares what quality content looks like in Harvard Business Review to content on BuzzFeed. It depends on who you’re writing for.

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

MARCH 17, 2011

Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing. I won’t do a full consultation and review, but I will point out needs they should pay attention to.) If I can be of service to them in any way, I’ll extend a hand. (I

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

JANUARY 9, 2014

Fortunately there are online tools that will help you discover more about your ebook topic. Amazon.com makes it easy for you to find out other titles, readers’ reviews and sales results. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

AUGUST 9, 2010

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. But this should also help you to organize your thoughts more clearly. What do you think, is this helpful? This means that you avoid language that sounds impressive. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

SEPTEMBER 4, 2015

Incubation (Rest) – Allow your mind to rest and refresh before you review. This preparation helps you focus on why and to whom you are writing. Illumination (Revise for relevancy) – Re-read your draft, silently and out loud, and revise the content for relevancy to your audience.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. But when I see a customer rave review and 5 stars, I’m all in. We are heavily influenced by social persuasion, we can’t help it. Not everybody’s version of a comfortable fit is going to be mine.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 30, 2011

I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? It can actually strengthen your confidence and help you focus, or if necessary, re-focus, your business. />. #2 Why Hasnt This Problem Been Solved?"

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. One of the things that helps your website rank higher is the number of links from other reliable and reputable website that link back to your website. Aim your energies at quality blogs.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

JANUARY 3, 2014

Tell stories of how you were able to help people, clients. A conclusion that review the lessons or message you are passionate about; tie back to research or to real people; tie back to you, what you can do for people. This can include your own personal story of a turning point in your life. Include values, morals, emotions.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Search Engines Are Stupid… Help Them Out. You start using a free plug in called All-in-One SEO Pack.

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

MARCH 6, 2013

I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. I use a variety of brain refreshers: bits of housework, kitty playtime, TV shows… whatever brainless activity you can do will help you be even more creative when you get back to work.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

FEBRUARY 21, 2013

Here’s why, reviewing three basics of search engine optimization and how it applies for both getting found and getting read: Opening paragraph needs to alert the search engines about the topic being discussed. You probably need to remind them of your point in your concluding paragraph to do this. (I

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Writing on the Web

AUGUST 29, 2012

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Harvard Business Review blogs. You want to focus your content on the keywords your prospects are likely to use in searches. Here are mine: Gmail, of course.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

NOVEMBER 28, 2012

You can’t really review a product using an infographic, for instance. Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it. There are some instances when written posts are far more effective than an infographic.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

AUGUST 8, 2012

Use of social media is not the only way CEOs and other executives can help their business compete in the increasingly digital economy. A MIT Sloan Management Review research report entitled “Social Business: What Are Companies Really Doing?” And then there’s this…. She specializes on the topic of small business tips and resources.

Business 100

Business Social Media Social Networks Linkedin 100

Writing on the Web

OCTOBER 10, 2012

These five steps will help you master business blog writing with quality content that attracts readers every time. Bring in real stories, real situations, real clients you’ve helped. I always write a post the day before I’m scheduled to publish, that gives me time to review it with fresh eyes. Why do they care?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

MAY 11, 2011

Blogs have the benefit of immediacy (with no requirement for a webmaster’s help) and alacrity. It can help your search rankings and drive traffic to your site. Especially right now when I’m working with so many excuse champions, I find I’d rather be helping them with their blogs than taking care of my own.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

AUGUST 30, 2011

Re-read, review and edit your post before and after you publish. If you’re lazy and don’t want to take time to learn through trial and error, get help from Scribe SEO Tool. Gain their trust by writing in a conversational tone , using plenty of pronouns like “you&# and “I&#. Yes, I do this last.

Keywords 100

Keywords SEO Stats Education 100