SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Marketo Certified Associate Exam Study Guide.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Competitive analysis is a crucial component of every SEO program. Moz Keyword Explorer.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

DemandBase

JUNE 12, 2020

As a person who is biracial and bicultural, my view of the world has been shaped most by the people I’ve met and the books I’ve read. In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. We haven’t attempted to capture them all here.

Resources 83

Resources DemandBase Lock-In Class 83

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Insider Group

FEBRUARY 5, 2024

Overcoming GA4’s challenges involves familiarizing oneself with its interface, adapting to new data tracking methods, maximizing the use of available data, and investing in educational resources. There are plenty of online resources, including Google’s own tutorials , that can be your compass in this new territory.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. Homebase goes further and helps you hire a team as well. Are There Free HRM Options Available?

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

BenchmarkONE

JANUARY 28, 2019

Rather than Googling your way through each question or problem as you face it, check out some of the best Adobe CC learning resources for beginners below – and gain the expertise you need to start creating within days. The post 10 Best Adobe Creative Cloud Resources for Beginners appeared first on Hatchbuck. Adobe Training.

Creativity 77

Creativity Resources Best Practices Bundling 77

Marketing Insider Group

JULY 3, 2023

Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You’d surely appreciate any shortcuts you can find.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. View Count: This one’s a no-brainer. More views can mean greater reach, but remember, it’s not just about quantity. How many people are watching your videos?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

Social Media 135

Social Media ROI Media Cross-Selling 135

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. He also offers views on the use of government surveillance and encryption. These cyber security resources cover just about everything you’ll need to know in 2019.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Optinmonster

JANUARY 29, 2024

Recommended Resource: Need to jumpstart your content marketing results? Now that you understand how to work out content marketing ROI, we’re going to look at some of the key metrics that help you understand and report on content marketing ROI even better. What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

ClickDimensions

JANUARY 22, 2024

Yet, because it is brought on by an evolution in the buyer’s journey, this change should be viewed as less of a “transformation” – which implies choice – and more of an imperative. Much has been said about the digital transformation of businesses today. It is an unavoidable demand with significant consequences for not adapting.

Digital Transformation 98

Digital Transformation Paid Search Agency Demand Resources 98

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Resource management and time tracking: Efficient resource allocation is a must for successful project execution.

Work Management 117

Work Management Marketing Management Resource Management Allocation 117

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Martech

APRIL 17, 2024

Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” There are page views and things like that, key events, like newsletter sign-ups, and conversions, like, making a sale or getting a lead. I put in here’s the country and I want to see how many people, page views, etc.

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Pricing 102

Only B2B

APRIL 24, 2024

Enhanced Brand Recognition: Effective demand generation strategies elevate your brand profile, positioning you as a thought leader and a trusted resource within your industry. They help create brand awareness and generate interest among potential customers. Must Read: How to Qualify Inbound Leads?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. Fast-forward to 2024.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Heinz Marketing

MARCH 28, 2024

Traditional marketing automation platforms like Marketo and Pardot have long been stalwarts in the industry, offering robust features and capabilities to help businesses streamline their marketing efforts. I have to assume that working with a smaller, scrappier niche solution would provide a better, faster, and more helpful experience.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. Pro tip : you can adjust your view to see all previews in full length to QA right here in Checklist instead of just seeing a cropped view.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Oktopost

SEPTEMBER 22, 2022

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. Additional Resources.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. Customer feedback is also a powerful resource for your digital marketing strategy. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Tiecas

APRIL 23, 2024

Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions. Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Vidyard

JUNE 12, 2015

It helped ease her; it was the taste of life, sweeter to her than the freshest of summer strawberries. You probably never gave much thought to a mosquito’s point of view before, or granted the little f ers much sympathy. Simply, storytelling helps you convert your audience into advocates. It was over.

Storytelling 50

Storytelling Resources Paid Search Agency Marketing & Strategy 50

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

ClearVoice

APRIL 5, 2024

This will help you make more informed content marketing decisions in the future and fix any issues impacting performance right now. You know how much time, effort, and resources it takes to create great content. Or maybe you’ve already identified your gaps and need help with content refreshes and new content pieces.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. Valuable resources like a whitepaper or an eBook are always a winner. Trial which resources work best and consider changing which you use based on the page the form is on.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Google sets a limit of 400 scheduled emailed reports per user view. Export data such as website sessions, bounce rate, users, acquisition, pages per session, page views and demographics. Share a Report.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Only B2B

MARCH 13, 2024

This guide will help you do just that. Statista Think about it: A great blog post on your site might get a few hundred views. Consider the time and resources spent on research, writing, editing, and design. This helps you understand how effectively your content is converting website visitors into potential customers.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

OCTOBER 3, 2023

In addition, Adobe made user interface updates and refreshed the Resource Library of program templates. Marketo’s offering of library and template resources, along with easy-to-implement new Dynamic Chat features, add up to quick wins. In this view, the used-by counter shows a bird’s eye “1-50 of many.” Why we care.

Marketo 110

Marketo Enterprise Management Template Sales Qualified Leads 110

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! What are some other resources available to learn more? How can I recommend others who should be on the list?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144