Biznology

MARCH 10, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Regular daily usage for traveling staff will not suffice.

Work Management 104

Work Management Bandwidth Skype Consulting 104

Biznology

JUNE 9, 2017

Tracking your brand mentions online can help you find problem areas with our reputation. This will help you find strategic opportunities in real-time. Your current employees can be great resources to driving a better online reputation. Use the five creative strategies below to start boosting your brand’s online reputation.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

JULY 31, 2019

In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Resources are more Available to Entrepreneurs.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

NOVEMBER 7, 2016

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. Take into account your time and resources and, most importantly, be consistent. Tutorials solidify you as an “expert” on that particular topic, which in turn helps your brand’s reputation and trustworthiness. or “Subscribe to Our Channel!”.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

MARCH 18, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. percent in February compared to the same month last year.

Work Management 197

Work Management Marketing Management Consulting Skype 197

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( 80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

FEBRUARY 15, 2019

When a customer is at the point where they are actively seeking you out online, everything that they find should elevate your brand and provide a responsive and helpful experience. If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Your Digital Footprint. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

APRIL 16, 2014

Consistently delivering quality content will also help position your brand as an authority within your niche. Effective content marketing takes a tremendous amount of time and resources – writers, video production, graphic design, developers, etc. Content marketing simply may not be feasible within every business’ budget/resources.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

JULY 11, 2019

Keep content focused on drawing leads for sales, not viral content that only increases traffic for a short duration. These help to outline where you’re losing leads and which steps are over- or under-performing. This, in turn, can help fix gaps with leads. Doing so will help to increase your conversions.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Biznology

DECEMBER 5, 2013

25 percent of retail referral traffic comes from Pinterest. In its own aesthetically-pleasing way, Pinterest is an untapped resource for many companies and a retail powerhouse. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). 81 percent of U.S.

Outreach 80

Outreach Wikipedia Social Media Internet Marketing 80

Biznology

MAY 29, 2018

In search, SEO experts spend a lot of time doing keyword research, trying to find the least competitive search terms that would result in their site being found and then write to that; also, people oftentimes will write content based on Google Trends, trying to surf the most currently-successful content to drive traffic to their sites.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

NOVEMBER 26, 2014

Here are a few tips to help: Segment your best customers. Determine the channels driving traffic and revenues to your business. Then work on a) increasing the volume of traffic from your best channels, and b) increasing the value of traffic from under-performing channels. Work on developing effective attribution models.

Word of Mouth 80

Word of Mouth Search Engine Marketing Search Marketing Google 80

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? But don't discount blogging without considering how it might help your business. by Tim Peter.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. Don’t worry about every channel.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

MARCH 31, 2017

Do LinkedIn posts drive more traffic (and conversions)? I’ve written about how to find SEO copywriting training resources here. Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need? Publish on LinkedIn more often. Do your long-form posts get lots of link love?

SME 80

SME Ad Building Copywriting Content 80

Biznology

JUNE 11, 2015

The more visible your content in search, the more traffic that content will receive throughout its life. Looking at the ICCU blog, you can see there are a number of helpful resources here: These resources could likely earn some valuable links for ICCU if they were promoted to the right websites.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

AUGUST 11, 2016

He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. They are building a following and establishing their brand as an expert resource with the content they are sharing on their LinkedIn company page.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

AUGUST 28, 2013

While you clearly cannot post company secrets, think about video blog entries, or vlogs, that are helpful to your client base. It’s a great way to boost your local website traffic. Be sure to link your updated post to the high traffic one from the past, and vice versa, to increase hits to both pieces. Local events.

Public Relations 80

Public Relations Wikipedia Internet Marketing RSS 80

Biznology

NOVEMBER 24, 2014

Finding a good resource that achieves results is like hiring a good electrician, plumber, or auto mechanic. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. So an analysis of competitor’s keywords, web traffic, and links should be present.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

JANUARY 6, 2014

In short, relying on content produced and published by other websites is not a good way to increase organic rankings and traffic. What are the on-page and off-page factors helping certain content rank so well? If you are using GA, here is a custom report to help you focus specifically on Google organic traffic.

SEO 80

SEO Marketing & Strategy Lead Scoring Lead Ranking 80

Biznology

DECEMBER 12, 2014

Earlier, I mentioned KPIs – the likes, follows, subscribers, and traffic numbers that are fairly easy to track in our digital world. So these KPIs can help us determine what kinds of content resonates most with our target audience. If you have resources in-house for developing great content, use them. Or increases.).

Marketing & Strategy 80

Marketing & Strategy Marketing Strategy Content Marketing Planning 80

Biznology

FEBRUARY 24, 2014

LEARN FROM THE COMPETITION: You can compare your keywords to competitors through online resources like Alexa (free) and Compete (paid). This guides you and helps with differentiation for your brand. In the Google Anlaytics of your website, see if more website traffic is coming from search engines.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

NOVEMBER 14, 2017

It’s a great shortcut for your sales and marketing team–but not even that will help with SEO. Spend 80% of the landing page a resource and then allow the remaining 20% to be a solution– and that solution is you ! What Works with Domain Name Keyword SEO. the better. Either code your own share me buttons.

Domain 149

Domain Keywords SEO Optimization 149

Biznology

JULY 26, 2013

In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise of the Internet and unprecedented social media engagement , we have officially entered the era of the service-driven business. Photo credit: Joe Shlabotnik.

Marketing Management 80

Marketing Management Service Business Paid Search Agency 80

Biznology

FEBRUARY 5, 2016

Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. As a result, you’ll receive no links, nor likes, little traffic, and limited success. Succeeding at marketing these days really isn’t that hard. Sure, other avenues exist (and are well-worth exploring for your brand and business ).

Planning 80

Planning Mobile Marketing Social Networks Search Marketing 80

Biznology

JUNE 18, 2012

We could see through “Traffic Sources” the social networks that were driving traffic to the website. As a result, we could see how the website could be used to help build relationships established through social media and people at the company should spend their time.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

NOVEMBER 9, 2015

At the same time, I see how the dealers’ time and resources have limited their exposure to and understanding of the opportunities being missed. Hopefully whatever kind of marketing the readers of this post may be engaged in, there are common takeaways that can help them understand the consumer better.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80

Biznology

AUGUST 19, 2013

Almost a third of website traffic now comes from mobile devices, +73% from a year ago, according to the Walker Sands Quarterly Mobile Traffic Report. Plus, apps supports action-packed 3D games and resource-hungry applications that rely heavily on touch. Did it help you think about your strategy for mobile?

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

JUNE 25, 2014

Your readers always have time for what helps them get through their day, makes their life better, improves their business, or saves them effort or money. It can save time, exploit time zone differences, target readers’ likeliest moment for accessing their email, and help manage frequent communications – there so many upsides.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

JUNE 28, 2013

If you want to beef up your online profile, you might do better to focus on contracting a service provider to help you do so. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. Just remember, going cheap won’t help. Press Releases. You always get what you pay for.).

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

MAY 15, 2015

Increased traffic/conversions. But with solid goals and proper expectations, you can set timelines that will help you determine realistic size and scope for your current project. For more information on these on-site SEO aspects, check out this great resource from Bruce Clay. Brand building. Niche Analysis.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

JULY 9, 2014

Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid traffic and revenue? How do we help the enterprise understand the role of SEO more clearly and apply it to a plan to grow business holistically? Most SEO’s I know deal with questions like these daily.

Enterprise Management 80

Enterprise Management Buy SEO Marketing & Strategy 80

Biznology

DECEMBER 6, 2012

Resources, as in human resources , was the almost unanimous answer. I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it. The last time we met, I asked the group what their top pain point was.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

DECEMBER 19, 2011

Therefore, frequently asked questions should be used as a resource to create additional web content. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. But why should it stop there? What better place to look for content topic ideas than your frequently asked questions?

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Therefore, frequently asked questions should be used as a resource to create additional web content. An FAQ page is a great place to target some long tail keywords that can result in increased traffic. But why should it stop there? What better place to look for content topic ideas than your frequently asked questions?

SEO 80

SEO FAQ Long Tail Marketing Wikipedia 80

Biznology

NOVEMBER 15, 2012

Seems sound, though I’d suggest you check your analytics before you devote resources to mobile users. Mobile is growing very quickly, but you’ll probably find that mobile traffic is still 10% or less of your audience, and an even smaller percentage of your conversions.

Allocation 80

Allocation Buying Cycle Content Aggregators 80