The Point

JUNE 30, 2017

A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign so we can test the waters and give ABM a try? There’s only one problem: there really is no such thing as an “ABM Campaign.”.

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

The Point

AUGUST 22, 2014

Some of those factors (as I discuss in the interview) include: • Lead Volume – the more sales leads your company generates, the greater chance that marketing automation can have a significant impact to your bottom line by helping convert more of those leads into opportunities and deals. You can access the full podcast here.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 100

The Point

MAY 28, 2019

Consider these other possibilities: * Asking qualifying questions as a way of informing lead scores or preventing unqualified leads from entering the funnel and eating up sales resources. * If you don’t know much about chatbots yet, be prepared to abandon the notion of chat as a technology of generic, bland “how can we help you today?”

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

The Point

AUGUST 25, 2015

introduces additional resources or a further call to action. Please don’t hesitate to call or email me directly if I can help in any way. Here’s an example of a sales email that is adapted specifically for content syndication by doing the following: 1. references the specific content asset. I’m following up to learn: 1.

Autoresponders 100

Autoresponders Marketing Qualified Leads Leads Lead 100

The Point

JUNE 7, 2017

As someone who has sold SaaS before + works with demand gen firms regularly, I really agree with your critique that “No lead generation vendor will qualify and convert leads better than you will” That was definitely the case for me, even when working with an internal SDR resource.

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

The Point

AUGUST 16, 2016

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not. Origami Logic is a marketing analytics company and a global leader in marketing performance measurement.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

The Point

AUGUST 20, 2015

Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link. 61% of survey respondents named lack of resources – staffing, budget, time – as their biggest barrier to success.). Why is that? Here are my theories: 1. appeared first on The Point.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

JANUARY 6, 2012

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. We not only wanted to accommodate the existing resources, but also the many more that are on the horizon.

Resources 100

Resources Lead Generation Paid Search Agency Generation 100

The Point

JULY 1, 2013

Make sure the title of your content is very sales- or marketing-specific, so that the title alone will help filter out those outside of your target audience. Look at broader PPL networks that include a significant number of non-tech business sites – two examples would be Madison Logic and NetLine.

Demand Generation 100

Demand Generation Paper Sales Qualified Leads Content 100

The Point

FEBRUARY 22, 2010

Responding frequently and proactively to questions on LinkedIn helps to build your reputation for expertise in a very tangible way. As such, regular participation is one more way to remind your network of your know-how on specific topics, and by implication, your availability as a resource in those same areas. Answer the question.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

APRIL 21, 2010

That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Navicure turned to its demand generation agency, Spear Marketing Group , for help. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

MARCH 3, 2015

The second reason is that, in my experience, most B2B companies, even though they may indeed lack the manpower, expertise or resources to manage marketing automation effectively, aren’t prepared to surrender that responsibility in its entirety to a third party. It’s a win-win-win.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

The Point

OCTOBER 30, 2013

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. Landing pages help drive further engagement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

APRIL 29, 2011

The body copy opens with a litany of Yes/No questions: “Are your email campaigns hindered by scare time and resources?” Much better to convert the questions to action-oriented benefits, for example: “Pump out email campaigns quickly regardless of bandwidth or resources!”. Here, they’re just topics, and fall flat.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

The Point

MAY 30, 2014

marketing automation and related technologies make it easier than ever for clients to produce campaigns and generate demand using in-house resources. Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology. Helping clients achieve closed-loop demand generation.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

APRIL 1, 2014

The client had only one BDR (Business Development Representative) but was generating a reasonable volume of leads with our help, so the decision was made to automate lead nurturing as a way of ensuring that every lead was responded to effectively and consistently, regardless of the BDR’s bandwidth on a given day.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

NOVEMBER 15, 2023

Budget & Resources : Outline the budget for the project and any assets available, like stock images or customer testimonials. Identify the internal or external resources (writers, freelancers, agency partners) who will have primary responsibility for creative development and project management.

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

The Point

APRIL 23, 2020

Update your resource center. How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? How much does your current resource library reflect your newest and best content? Are the assets categorized or tagged and easily browsed by topic or asset type? Talk to sales.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. I have no problem with our firm being an “on demand” resource for if and when people need us.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

APRIL 16, 2014

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. The TrustRadius grid system is a construct that seems to serve this category well.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

The Point

JANUARY 6, 2014

Segmenting your campaign into different target groups doesn’t have to mean entirely new creative; even a sentence or two can help an email be more relevant to an individual recipient. If you struggle with the constant demand for new offers – and who doesn’t – maybe it’s time to mine some of the gems in your Website’s resource center.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

APRIL 20, 2018

The report is a useful resource for B2B marketers planning content development and those debating which offers to use at different stages of the selling cycle. More than half of those surveyed strongly agreed that packaging relevant content together would help expedite the research phase. Time to reconsider the “information kit”. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

The Point

DECEMBER 10, 2019

The infographic below provides a side-by-side overview of the four major data privacy regulations: CAN-SPAM (US), CASL (Canada), GDPR (Europe) and CCPA (California), and highlights critical elements such as opt-in/opt-out provisions, potential fines, and key requirements for marketers, as well as links to additional resources.

Privacy 130

Privacy CAN-SPAM Opt-out Opt-in 130