The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. What resources will it require? Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

SEPTEMBER 12, 2011

Check out this blog post from Marketing Experiments, “ 36 articles and resources to help you complete your next LPO project “, is a great starting point. So where do you go from here? After all, remember that it’s all about the landing page!

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

You need to strategically determine where to spend your time – especially if you have a limited amount of resources” The quote above, from Marketo, is the key for your inbound marketing troubles. The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

NOVEMBER 3, 2011

Sure, knowing the benchmark metrics help a little but what are the numbers? If you’re a small company then the report won’t be of much help because it breaks down the survey respondents into those with less than $1 billion in revenues, $1 billion to $9.9 Comparing Your Numbers. billion, and those of $10 billion and more.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Your sales resources will often be in reactive mode. Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

AUGUST 10, 2011

You may get some interesting reactions and questions that can help further fine tune the message. We’ve all been there… if we only had more resources! Get a few different people (i.e. the accountant, the receptionist, the IT guy) to read it and tell you what they think. The Message Behind the Content.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Only then will you be able to really [.]

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. Common sense, obviously, but it just helped me see my workload in a different way. are the ones that will help you get stuff done. An Effective Marketer gets things done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ I hope the resources I listed will help you create better charts and presentations.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MAY 9, 2011

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

This will help you in two ways. Right after you do this, delete the em ail. Know What Your Meeting is About Labeling or categorizing your meetings can help tremendously in managing your time effectively. don’t schedule meetings in the morning, or whether you prefer to leave at least 1 hour after lunch before any meeting, etc.)

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. The Xerox logo is a small image at the top and bottom ofthe page. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

Includes infographics, videos and resource links in an engaging design. Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. The Xerox logo is a small image at the top and bottom ofthe page. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100