Paul Gillin

JUNE 18, 2013

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. CME Group saw Twitter as an opportunity to become a news source, and it has positioned itself as an indispensable resource for commodities traders. Don’t lead with a sales pitch.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

DECEMBER 18, 2012

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. We used Amazon CreateSpace and hired professional design and copy editing resources, but much of the work between the covers was done with Microsoft Word. I certainly could use your help.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

DECEMBER 18, 2011

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. They range from social shopping to gift recommendations to real-time TV and music sharing. While I was familiar with several of these sites, I hadn’t heard of gems like Yap.tv, Wantful and Trippy. Definitely bookmarkable.

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Don’t Misuse Oracle Resources. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. A version from six months ago can be found here.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

Don’t Misuse Oracle Resources. Don’t use company resources to set-up your own blogging environment, even if you are blogging about matters related to Oracle. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 7, 2011

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 27, 2010

As the community grows, so does the value of the resource to all involved. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. In his view, lead qualification is a far more productive investment than lead generation because it focuses sales resources on the opportunities that have the highest conversion potential and the greatest long-term value.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 16, 2012

This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. ” Dr. Burns was able to apply the lessons he learned to helping physicians in Guatemala City save a girl there who suffered from a similar condition.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Do not let that happen to you. [1]

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. You want to know which sources are sending traffic to your landing page so you can better focus your resources. EventBrite is a great service, but I recommend against using it as your event landing page. Publish an announcement on Yahoo’s Upcoming or Eventful. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

FEBRUARY 16, 2012

“Resource” infographics are how-tos. RobertCollins Key to #SocialMedia success for #nonprofits: “Create a platform for the people you help to tell their stories.” @jchernov Covers 4 kinds of infographics. “State of…” infographics shows snapshots of history to visualize change.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50