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LeadSloth
AUGUST 31, 2010
So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. What is your take: are B2B email copywriters a seriously scarce resource, or is it a coincidence that I know several companies that have trouble finding someone like that?
LeadSloth
JULY 10, 2009
Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. This is a resource website with information on marketing automation vendors, podcasts, webinars and blogs. Jeff Ogden’s Fearless Competitor blog. Upshot Institute.
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LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. Marketing departments at mid-size companies. About Jep Castelein.
LeadSloth
FEBRUARY 20, 2012
Instead, focus on tips and resources to make sure the trial users get the most out of your product. If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. A good nurture email helps convert prospects into paying customers.
LeadSloth
JANUARY 12, 2010
Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. What will it do to their resource allocation and how will they provide the value? How will it impact their global execution?
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