Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. Need help creating your own inbound content marketing hub?

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Industrial Marketing Today

MAY 14, 2010

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 1, 2011

Notice how discussions about content marketing are full of words like engagement, helpful, sharing, nurturing and community building. At the end of the day, every content marketer must help sell more industrial products and services. These are all great at soft selling without irritating the customer. No complaints there.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Planning Paid Search Agency 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

NOVEMBER 10, 2011

Content marketing or if you prefer, inbound marketing with content brings them qualified sales opportunities to do what they do best – win more deals, build stronger relationships and become a valuable resource.

Sales Qualified Leads 60

Sales Qualified Leads Content Marketing Leads Lead 60

Industrial Marketing Today

DECEMBER 7, 2010

This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Instead I’ll point you to two excellent resources that I’ve found.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. I’m glad that you found my article helpful.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 12, 2011

What I have learned is that these companies need help with content in digital marketing at many levels. Most manufacturers don’t have the in-house resources for this task and budgets are too tight to outsource. Contact me if you need specific help or would like to chat about your digital marketing issues.

Paid Search Agency 60

Paid Search Agency Marketing Management Content Buying Cycle 60

Industrial Marketing Today

APRIL 3, 2011

You are wasting your time and valuable resources if your content isn’t relevant and helpful to them. Help to frame the discussion in their minds. Help to frame the discussion in their minds. Add value to them with every visit to your site and/or download and help them make a more informed decision.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Resources Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MARCH 1, 2011

Results: You (the seller) are considered to be the top contender because you helped frame the discussion in the buyer’s mind. You’ve become the trusted resource and not just another vendor listed on their spreadsheet of bids. Your content has helped them make a more informed decision.

Lead Nurturing 60

Lead Nurturing Cold Calling Leads Lead 60

Industrial Marketing Today

NOVEMBER 3, 2011

Some companies need help setting up their business blogs but for most, the biggest obstacle is creating content. Blog about your online cross-reference guides that help design engineers and industrial specifiers find the closest substitute for “End of Life” components from your current product line.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

APRIL 15, 2011

The entire application is built to help engineers, designers and specifiers find the right part quickly and easily. That in turn helps manufacturers get in early in the industrial sales cycle and generate more sales opportunities. I could then select a specific manufacturer’s CAD library to view.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Resources In other words, it is time to walk the talk! Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JULY 7, 2011

I have seen some industrial distributors who have taken steps to make their sites more customer-friendly by adding helpful tools such as grouping their products by applications, part number finders, product selection wizards and Live Help. Grainger, Inc.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. One-size-fits-all site content will not help you engage. Try to reinforce or continue the same experience by helping engineers search your content by part number, specifications and keywords.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. There are examples and additional resources too. Resources Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Let’s see how Google Analytics can help you do just that. Measuring customer engagement in complex industrial and B2B marketing is very important but it doesn’t have to be expensive and resource-intensive. Resources of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 21, 2011

A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Posting content about Cyber Security concerns and Smart Grid interoperability standards would be very helpful to process, automation and power engineers.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

JANUARY 18, 2012

Implementation of the recommendations from the report may require their help or you may be able to do some of them yourself. Another useful resource is my free Step-by-Step Guide to Web (re)Design. Think of the report as a plan or a roadmap for your website redesign project.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

OCTOBER 14, 2011

Inbound Marketing articles that I’ve published here may help to clear up some of those issues. Resources (time, money and people) need to be allocated correctly for Inbound Marketing to succeed and generate measurable results. There is still quite a bit of confusion out there.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

MAY 22, 2012

Live Chat and instant access to engineers for help with application and configuration. They’ve done a terrific job of creating an industrial website that is a valuable “go-to resource” with detailed but intuitive product selectors and configurators that integrate well with their online store.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

DECEMBER 22, 2010

I hope you’ll get some value and practical help from reading or rereading these articles. Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. I’ve compiled these based on a combination of the traffic, time spent on the page etc. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JANUARY 26, 2010

As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Many of my industrial clients have in-house resources to maintain and update their company websites. Sometimes you need help with a specific marketing challenge.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 1, 2011

The biggest challenge in e-mail marketing faced by industrial marketers, besides not enough resources, is getting their subscribers to pay attention to their emails when everybody’s inboxes are already overflowing with messages. Visit my company’s website if you need help with your industrial e-mail marketing.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Resources The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 21, 2010

For the past three years, marketers have listed too few marketing resources, not enough high-quality leads and a need to improve ROI as their top three challenges. Buyers want content of real value: Marketing automation helps you automate deployment based on set criteria. Some marketers also refer to it as content marketing.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). I knew blogging helped, but those numbers are pretty stunning. Resources The graph below shows the impact of number of blog articles on monthly leads. Achinta Mitra September 28, 2010 at 11:30 am @S.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 10, 2010

However, you can do it too with some help. Did you find this “how to” article helpful? Resources Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 12, 2010

Your prospects will find pricing information even without your help. Two options for solving the pricing dilemma Show a range of prices to help your prospects make an initial budgetary decision. Resources There is no secrecy. Frankly, if they don’t, they are so inept at their jobs that you have nothing to fear from them. #2.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Resources Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 24, 2009

That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. REVEAL Adding a personal experience helps to humanize your content. Resources of Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

In short, they are doing things that help them get found online. Resources Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Resources Ardath Albee, CEO of Marketing Interactions, Inc. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The second tool for helping you convert features to benefits is the FTB Sales Technique , which stands for Features, Transition and Benefits. Your article with the examples helped me see it clearly.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 17, 2010

Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60