Everything Technology Marketing

MARCH 25, 2014

Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent). The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent).

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

NOVEMBER 23, 2010

Segment Scoring A weighted scoring model can be helpful where we define a list of evaluation criteria, assign a relative weight to each, and then score by assigning points for each criterion across each segment. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. We’ve identified three key steps. 1) Pair insight from inside and outside What are you trying to accomplish with your marketing analytics efforts?

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

NOVEMBER 14, 2009

As the CEO, we hope you will mandate that a GTM plan be created and reviewed before any resources are deployed to pursue a new market. Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Second, it helps allocate resources toward the most profitable opportunities and fosters focus.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JULY 10, 2010

Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3) Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100