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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

As you assess your human resources, ask these key questions to identify the long-term fits under your new leadership: Are there bad habits (or bad attitudes) on your team? Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. Your options probably depend on your resources.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

Two words: finite resources. And as a savvy business professional, you want to ensure that your resources are allocated to those prospects who will deliver the best return. You can then use this rating system to prioritize and align your resources and strategies, as well as identify future target companies and leads. Bon voyage!

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

As word of DiscoverOrg’s product began spreading, we started getting an increasing number of inquiries for organizational profiles on other departments like Marketing, Engineering and Development, Finance, and Human Resources. In November, we launched our dataset for Human Resources executives. How’d we do it? Why is that relevant?

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How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

The answers to the above questions will help guide you through the process of building your database. Now, let’s walk you through some options to help start filling up your sales pipeline! The answer is TIME and RESOURCES. Services such as Neverbounce are good tools to help you with this process.

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The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

You need good clean, verified data, and actionable insights that help you score, rank and prioritize accounts and contacts for follow-up – especially for an effective account-based marketing (ABM) strategy. Option 1: Use Existing Resources. How do you know who to engage first? Let’s explore the cost of these three options.

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Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates

DiscoverOrg

Brett Kindschuh, Director of Human Resources. Brett Kindschuh, DiscoverOrg’s director of human resources, says the kind of work history data easily available today still only gives you a one-dimensional glimpse into a candidate’s background. But even these improvements have their limits.

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Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019

DiscoverOrg

It’s easy (even helpful) to try and copy what other companies are doing successfully – “But it’s next to impossible to see why, how, and if that approach is appropriate for you.”. Listen: [PODCAST] The Road to $100 Million with Matt Wheeler. The Sales Development Playbook – by Trish Bertuzzi.