Crimson Marketing

MAY 1, 2015

It becomes possible to interact with decision makers throughout the sales process, using educational resources, peer recommendations, and decision-making advice to make sense of a confusing buying journey. The Buying Process is More Competitive. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 11, 2013

Use resources wisely. ” Don’t forget this isn’t a solo mission; the best teams are cross-functional and understand the importance of integration to help the customer through the buyer journey. . When thinking about your channel strategy, consider your main objectives: Increase sales. Increase retention and loyalty.

Best Practices 100

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 100

Crimson Marketing

JULY 25, 2013

The value of your brand can help drive the validity of the fraudulent act, instantly gaining the trust of your customers. It is important to use all of your resources: IT, legal, finance and marketing departments each have their own monitoring capabilities. It can be as easy as setting up Google alerts to help keep track of activity.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

SEPTEMBER 17, 2013

But when it comes to B2B marketing LinkedIn can be your most valuable resource. your employees) helps to multiply your efforts. Creating content themselves will help establish your company and all of it’s thought leaders in different specialties. Encourage employees to join LinkedIn and to share content.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

SEPTEMBER 5, 2013

Profitability, resource availability and feasibility can all be determining factors in this process. Working through several different road-maps will help you determine which is the best product idea and plan for your company. Determining a specific launch plan can help you avoid headaches in the future. Feasibility.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

JANUARY 21, 2014

Altruist: These sharers are helpful, reliable, thoughtful, connected and only use email to share. Selectives: These sharers are resourceful, careful, and thoughtful. Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JULY 8, 2013

“Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. This will immensely help you to create more relevant content and help sales reps close more deals. . Content is about more than just inbound.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

JUNE 23, 2015

As the connective hub in a global network of enterprises, partners, and open source communities, Red Hat helps create relevant, innovative technologies that liberate resources for growth and prepare customers for the future of IT. Red Hat also offers award-winning support, training, and consulting services.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

SEPTEMBER 12, 2014

Right track, Fast track : A rapidly growing enterprise can easily collect an abundance of irrelevant contacts, wasting resources and obscuring insights. With insight that starts on the production line, Plex helps companies see and understand every aspect of their business ecosystem, enabling them to lead in an ever-changing market.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. But, as you’ll read, they’re not the only company to make a comeback with the help of Big Data. Well, smart ones don’t, at least. What are you waiting for?

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

JUNE 17, 2015

” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues. 50% had reduced costs related to headcount and outside resources due to more efficient workflows and processes as well as overall content management visibility.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Contact information for key personnel or help desks. Key metrics you want to be able to measure are: Brand Awareness. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JUNE 20, 2013

Marketing is so focused on delivering leads that they fail to deliver critical information that would help the sales rep succeed with those leads. For example, the support might take the form of intelligence about a specific account for the sales rep, or new content that might help the buyer overcome some objections.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 9, 2015

Building a Big Data Foundation with the Resources Already in Place. This allows marketing to allocate resources more efficiently and conduct “drip” instead of “blast” campaigns, and replace cold calling with focused offers that only go to the best prospects. At Paychex, insight has truly trumped instinct.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100