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Choosing the Best Social Media for Your Company

Client Bridge

Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. Many social media studies exist to help you further segment the audience. Resources Time management will be the main resource expenditure, more so early on. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. View Original Article

What Type of Website Do You Need?

Client Bridge

Helping you generate publicity about your company. It also helps to evaluate your current website to look for clues as to what you might need. Free Download: Want more resources for evaluating and improving your website? Websites have become an important part of B2B marketing. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout.

Small Marketing Ideas with Big Reach

Client Bridge

Many free online resources exist for everything from how-tos on designing infrographics to free tools. This type of microcontent helps users decide quickly if a message is relevant. In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. If so, they can share it quickly. You don't need to be a graphic designer to do it.

Top Questions about SEO

Client Bridge

Google intends for this tag to help identify the best content creators. Create content that is helpful, enjoyable, specialized and focused for your audience. "Do you have any tips on local SEO?" Be as specific and detailed as possible, showing a depth of knowledge that cannot be replaced. Enterprises have more resources to leverage for SEO. Hubspot and SEOmoz hosted a webinar about the SEO industry in 2012. As a follow up, here are the top seven most frequently asked questions about SEO. "If I'm just getting started in SEO, where do I begin?" What does it mean?"

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B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Thoughts on Outsourced Lead Generation

Client Bridge

If you don't have an internal team with these skill sets and/or the time and resources to extensively train, you will need some help. Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. There is just too much to know and things move too fast. Stay involved.

A Guide to Local SEO

Client Bridge

This interview is a solid resource for local SEO and can be used by small business owners as an action plan. Use Schema local markup to better help search engines identify and show your location. Are there any specific services, websites, or tools that you recommend to help companies with local SEO?" Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). What types of businesses need Local SEO?" How is Local SEO different from National SEO?" Citations are also important.

SEO 2

Generating Leads from Your Blog

Client Bridge

Solve or share, don't shill" Focus on helping your customers to solve problems instead of trying to sell to them. Link to other resources" Link keywords in your post to landing pages or other resources on your site. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments.

Closing the Disconnect between Sales and Marketing

Client Bridge

Most measurements of salesperson time management points to the obvious need for marketing's help. Marketing needs to start that conversation, not by talking up what it has to offer, but instead by listening to sales and providing feedback in sales language to describe the resources sales can leverage from marketing. This approach will help sales ask more questions of marketing. One of the chief functions of marketing, in addition to developing awareness and creating demand, is to make sales more productive. View Original Article

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. But if you're restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. Helpful Resources for Creating Beautiful Infographics. 1) Canva. As its name suggests, Freepik is a resource for, well, free pictures.

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. After running an email experiment (e.g.,

11 Helpful Resources for Improving Your Business Skills

Hubspot

Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. Here are 11 of the best resources out there to help you become more business-savvy. There are a lot of resources for soft skills in here. My last tip here? Rossotti.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. found the resource guide at the end to be a great overview. Creative Learning Resources. Resources focused specifically on becoming more creative on your job. .

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

9 Resources to Help You Become a Better Leader

Hubspot

If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. Below are some of our favorite podcasts, tools, tips, and resources to become a better leader. Resources to Help You Become a Better Leader. 1) Bill Walton on The Growth Show. Maybe the resources above haven't appealed to you.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. Resources so new and cool, they might just be “on fleek” 1. Resources so new and cool, they might just be “on fleek”. 1. ” What is relevant?

10 Insightful Leadership Resources for Content Managers

ScribbleLive

He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team. His writings help new managers embrace their critical role in implementing sound processes and procedures, understanding people, and setting team priorities. What’s the difference between a complacent team and an efficient one?

20 Handy B2B Lead Generation Resources

B2B Marketing Insider

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive by The Moz Blog. Which tools are best for local SEO? For reporting and metrics?

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15 Resources To Help Improve Your Personal Branding

B2B Marketing Insider

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired. 15 Resources To Help Your Personal Branding Tune-up. How to use social media to teach vs. sell to help you build your brand. 2.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016. Well … good content. Am I right? Flat out.

12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. Within each card, create a checklist and have your team attach documents and add comments to the cards to help build out each persona. At first, creating buyer personas seems simple. Interviewing Customers. Here’s how: i.

77+ Resources for Amazing Copywriting

Writtent

To help you get started, here’s a huge list containing some of the best (mostly free, but some paid) copywriting resources on the web. Copyblogger – One of the best free copywriting resources on the web. Joe Robson’s resources can make you a better copywriter for sure. 6. Some quality resources on this website. Copywriting. What’s the solution? Worth checking out.

The Top 10 Best Resources to Learn About SEO

Vertical Response

To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. Whether you’re an SEO newbie, or have a basic understanding of the practice, these resources are meant to help small business owners with a variety of skill levels. Google has a how-to video that helps you set up a SEO strategy. 6. You Google it, right?

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. If you’re a small business and have very few resources, how do you make this transition? Spend some time considering which channel is right for you since this is an important decision – it will take up most of your marketing resources. 3) Plan. Do you enjoy writing?

10 Resources to Help You Teach Inbound Marketing

Hubspot

To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. 1) Digital Marketing Syllabus. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. Want even more free resources for your curriculum? 10) Marketing Grader.

17 Data Visualization Tools & Resources You Should Bookmark

Hubspot

Using data helps enhance your arguments by make your writing more compelling. And it helps provide support for your claims. To help, we put together the following list of resources. 17 Data Visualization Resources You Should Bookmark. Resources for Uncovering Credible Data. Check out this resource for more information.). Check 'em out. Price: Free.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources  I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. What resources do you find invaluable for competitive analysis? . SEMRush. Why SEMRush is essential. Buzzsumo.

14 Tools & Resources for Conducting Market Research

Hubspot

If you''re sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources. 14 Market Research Resources. 1) Google Insights Databoard. American Fact Finder is a resource for searching U.S. People don''t like change.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. But never fear!

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016. Well … good content. Am I right? Flat out.

Learn to Code: 16 Handy Resources to Get Started

Hubspot

And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. 16 Resources for Learning How to Code. Now boasting more than 25 million users , Codeacademy is one of the most popular resources for learning how to code on the planet. HubSpot Resource. Let's dive in. 11) edX.

58+ Resources to Master SEO Copywriting

Writtent

You’ll find this is a very interesting introduction to some secret resources for keywords. These questions and many more are answered in this resource. This resource can put you into the latter category. You’ll learn loads from these 33 resources. This article has some of the best tips combined to help you master SEO title writing. What Is SEO? Image source.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

more here in 30 of the best business blogging guides and resources of the past year. 33 Ways to Get Help For Your Blog (Without Breaking the Bank) by Heidi Cohen. 10 Valuable Ideas to Help You Find Time to Blog by MyBeak Social Media. If it’s between 90 and 100, it’s unlikely you’ll be able to get something placed there without the help of a communications professional.”

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools. But It Works Nicely.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights. 1. So agile is helpful but not a magic bullet. All central customer databases are not equal.

5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. The post 5 tips to help you make business decisions that get results appeared first on Biznology. Relax.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. Google’s structured data markup helper might be the right resource for you. This Did We Miss Anything?