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| Page 1 of 1 | Previous | Next | CLIENT BRIDGE SEPTEMBER 17, 2010  10 Steps to Launch Your Social Media Presence Make a point to bookmark other sites and resources of interest most of the time. Join the Conversation - These first steps will start you on your way to building a social media presence that can help to grow your business. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. | CLIENT BRIDGE SEPTEMBER 13, 2012 A Guide to Local SEO This interview is a solid resource for local SEO and can be used by small business owners as an action plan. Use Schema local markup to better help search engines identify and show your location. Are there any specific services, websites, or tools that you recommend to help companies with local SEO?" Jayson DeMers of Search Engine Journal recently interviewed Sam McRoberts, CEO of Vudu Marketing, about local search engine optimization (SEO). What types of businesses need Local SEO?" How is Local SEO different from National SEO?" Citations are also important. | | | | | |
| CLIENT BRIDGE JULY 19, 2010  Thoughts on Outsourced Lead Generation If you don't have an internal team with these skill sets and/or the time and resources to extensively train, you will need some help. Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. There is just too much to know and things move too fast. Stay involved. | CLIENT BRIDGE SEPTEMBER 27, 2011 Generating Leads from Your Blog Solve or share, don't shill" Focus on helping your customers to solve problems instead of trying to sell to them. Link to other resources" Link keywords in your post to landing pages or other resources on your site. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments. | CLIENT BRIDGE OCTOBER 21, 2010  What Type of Website Do You Need? Helping you generate publicity about your company. It also helps to evaluate your current website to look for clues as to what you might need. Free Download: Want more resources for evaluating and improving your website? Websites have become an important part of B2B marketing. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout. | CLIENT BRIDGE MARCH 17, 2011 Small Marketing Ideas with Big Reach Many free online resources exist for everything from how-tos on designing infrographics to free tools. This type of microcontent helps users decide quickly if a message is relevant. In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. If so, they can share it quickly. You don't need to be a graphic designer to do it. | | | | | | | |
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CLIENT BRIDGE | THURSDAY, SEPTEMBER 20, 2012 Top Questions about SEO
Google intends for this tag to help identify the best content creators. Create content that is helpful, enjoyable, specialized and focused for your audience. Enterprises have more resources to leverage for SEO. Hubspot and SEOmoz hosted a webinar about the SEO industry in 2012. As a follow up, here are the top seven most frequently asked questions about SEO. If I'm just getting started in SEO, where do I begin?" Get some quick "wins" be targeting long-tail keywords, which have less search volume than head terms, and are also less competitive. What does it mean?" MORE >> -
CLIENT BRIDGE | TUESDAY, SEPTEMBER 4, 2012 Content Marketing Mistakes
Consider hiring an SEO expert to help draft a content policy that incorporates SEO best-practices. Mistake 6 - Untapped Resources Find ways to incorporate your business’s specific strengths and expertise into your content to make it unique. Content blogging has become a booming market, and yet, many small businesses struggle to fully take advantage of their expensive content. From JeffBullas.com, here are six content marketing mistakes to avoid in order to get the most out of your content. Avoid thinking that content is somehow about the writer, a random topic or a selling point. MORE >> -
CLIENT BRIDGE | TUESDAY, MARCH 29, 2011 Choosing the Best Social Media for Your Company
Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. Many social media studies exist to help you further segment the audience. Resources Time management will be the main resource expenditure, more so early on. From David Murton at jeffbullas.com, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. View Original Article MORE >> -
CLIENT BRIDGE | MONDAY, MARCH 7, 2011 Closing the Disconnect between Sales and Marketing
Most measurements of salesperson time management points to the obvious need for marketing's help. Marketing needs to start that conversation, not by talking up what it has to offer, but instead by listening to sales and providing feedback in sales language to describe the resources sales can leverage from marketing. This approach will help sales ask more questions of marketing. One of the chief functions of marketing, in addition to developing awareness and creating demand, is to make sales more productive. View Original Article MORE >>
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