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What Type of Website Do You Need?

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Helping you generate publicity about your company. It also helps to evaluate your current website to look for clues as to what you might need. Free Download: Want more resources for evaluating and improving your website? Websites have become an important part of B2B marketing. Nurturing existing leads. Communicating to existing customers. Design - look, feel and layout.

Choosing the Best Social Media for Your Company

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Depending on a company's goals, resources, audience and bandwidth, one or more social platforms may be more effective than others. Many social media studies exist to help you further segment the audience. Resources Time management will be the main resource expenditure, more so early on. From David Murton at, here are tips on choosing the most effective social media platform for a company's marketing efforts. Goals First, define what you want to achieve. This could be more traffic, increased sales, or increased visibility. View Original Article

Top Questions about SEO

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Google intends for this tag to help identify the best content creators. Create content that is helpful, enjoyable, specialized and focused for your audience. "Do you have any tips on local SEO?" Be as specific and detailed as possible, showing a depth of knowledge that cannot be replaced. Enterprises have more resources to leverage for SEO. Hubspot and SEOmoz hosted a webinar about the SEO industry in 2012. As a follow up, here are the top seven most frequently asked questions about SEO. "If I'm just getting started in SEO, where do I begin?" What does it mean?"

Content Marketing Mistakes

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Consider hiring an SEO expert to help draft a content policy that incorporates SEO best-practices. Mistake 6 - Untapped Resources Find ways to incorporate your business’s specific strengths and expertise into your content to make it unique. Content blogging has become a booming market, and yet, many small businesses struggle to fully take advantage of their expensive content. From, here are six content marketing mistakes to avoid in order to get the most out of your content. Avoid thinking that content is somehow about the writer, a random topic or a selling point.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. SECONDARY: Brand managers and editors seeking resources to sell. If you can help people solve their. Introduction 3 II.

Thoughts on Outsourced Lead Generation

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If you don't have an internal team with these skill sets and/or the time and resources to extensively train, you will need some help. Outsourcing lead generation is always an interesting topic. Some people say that you should never outsource your lead generation.others wonder why you would ever do anything else. There is just too much to know and things move too fast. Stay involved.

Generating Leads from Your Blog

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Solve or share, don't shill" Focus on helping your customers to solve problems instead of trying to sell to them. Link to other resources" Link keywords in your post to landing pages or other resources on your site. has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Make your blog an extension of your main website" For many visitors, your blog might be their first and only experience with your company. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments.

Closing the Disconnect between Sales and Marketing

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Most measurements of salesperson time management points to the obvious need for marketing's help. Marketing needs to start that conversation, not by talking up what it has to offer, but instead by listening to sales and providing feedback in sales language to describe the resources sales can leverage from marketing. This approach will help sales ask more questions of marketing. One of the chief functions of marketing, in addition to developing awareness and creating demand, is to make sales more productive. View Original Article

Small Marketing Ideas with Big Reach

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Many free online resources exist for everything from how-tos on designing infrographics to free tools. This type of microcontent helps users decide quickly if a message is relevant. In the face of information overload, readers and customers have become more adept at info-grazing, skimming, filtering flak, and personalizing streams. Capturing viewers in the attention economy requires awesome content designed to be impactful at a glance. To succeed, you must distribute big value while thinking small. If so, they can share it quickly. You don't need to be a graphic designer to do it.

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. resources. help address? Content.

11 Helpful Resources for Improving Your Business Skills


Turns out, there are a whole lot of resources, both online and offline, where you can hone your business skills, learn new strategies, and make sure you're staying on top of the ever-evolving business world. Here are 11 of the best resources out there to help you become more business-savvy. There are a lot of resources for soft skills in here. My last tip here? Rossotti.

7 Helpful Resources Every Email Marketer Should Bookmark


With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. After running an email experiment (e.g.,

9 Resources to Help You Become a Better Leader


If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. Below are some of our favorite podcasts, tools, tips, and resources to become a better leader. Resources to Help You Become a Better Leader. 1) Bill Walton on The Growth Show. Maybe the resources above haven't appealed to you.

16 Essential educational resources for the marketing professional

grow - Practical Marketing Solutions

It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: General learning, creativity and learning hubs. General Learning Resources. found the resource guide at the end to be a great overview. Creative Learning Resources. Resources focused specifically on becoming more creative on your job. .

Study: How Much of Your Content Marketing Is Effective?

What resources were in short supply? Here, we see there’s a huge range in the resources. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. Resources so new and cool, they might just be “on fleek” 1. Resources so new and cool, they might just be “on fleek”. 1. ” What is relevant?

10 Insightful Leadership Resources for Content Managers


He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team. His writings help new managers embrace their critical role in implementing sound processes and procedures, understanding people, and setting team priorities. What’s the difference between a complacent team and an efficient one?

20 Handy B2B Lead Generation Resources

B2B Marketing Insider

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. […].

17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., The 100 Best Free SEO Tools & Resources for Every Challenge – Interactive by The Moz Blog. Which tools are best for local SEO? For reporting and metrics?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. out of limited resources, hiring talented part-time. resources. to distribute content, zeroing in on the right metrics, and making sure they have the creative resources. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. But brands.

15 Resources To Help Improve Your Personal Branding

B2B Marketing Insider

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired. 15 Resources To Help Your Personal Branding Tune-up. How to use social media to teach vs. sell to help you build your brand. 2.

25 of the Very Best Content Marketing Resources in 2016 … So Far


But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). While scanning through the list, I figured, why not share this list with others out there, so all our readers can benefit from this wicked compilation of resources, too? 25 amazing content marketing resources so far in 2016. Well … good content. Am I right? Flat out.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

The time and resources needed to be effective in social media is certainly a problem for companies big and small. If you’re a small business and have very few resources, how do you make this transition? Spend some time considering which channel is right for you since this is an important decision – it will take up most of your marketing resources. 3) Plan. Do you enjoy writing?

12 Tools & Resources to Help You Create Better Buyer Personas


Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. Within each card, create a checklist and have your team attach documents and add comments to the cards to help build out each persona. At first, creating buyer personas seems simple. Interviewing Customers. Here’s how: i.

Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. So was I.

The Top 10 Best Resources to Learn About SEO

Vertical Response

To help you learn more about SEO, we’ve put together a list of the 10 best resources on the subject. Whether you’re an SEO newbie, or have a basic understanding of the practice, these resources are meant to help small business owners with a variety of skill levels. Google has a how-to video that helps you set up a SEO strategy. 6. You Google it, right?

10 Resources to Help You Teach Inbound Marketing


To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. 1) Digital Marketing Syllabus. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. Want even more free resources for your curriculum? 10) Marketing Grader.

77+ Resources for Amazing Copywriting


To help you get started, here’s a huge list containing some of the best (mostly free, but some paid) copywriting resources on the web. Copyblogger – One of the best free copywriting resources on the web. Joe Robson’s resources can make you a better copywriter for sure. 6. Some quality resources on this website. Copywriting. What’s the solution? Worth checking out.

17 Data Visualization Tools & Resources You Should Bookmark


Using data helps enhance your arguments by make your writing more compelling. And it helps provide support for your claims. To help, we put together the following list of resources. 17 Data Visualization Resources You Should Bookmark. Resources for Uncovering Credible Data. Check out this resource for more information.). Check 'em out. Price: Free.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

Learn to Code: 16 Handy Resources to Get Started


And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. 16 Resources for Learning How to Code. Now boasting more than 25 million users , Codeacademy is one of the most popular resources for learning how to code on the planet. HubSpot Resource. Let's dive in. 11) edX.

14 Tools & Resources for Conducting Market Research


If you''re sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources. 14 Market Research Resources. 1) Google Insights Databoard. American Fact Finder is a resource for searching U.S. People don''t like change.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster. Google’s structured data markup helper might be the right resource for you. This Did We Miss Anything?

Evangelizing a Content Marketing Program

ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.

20 Handy B2B Lead Generation Resources


The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. But never fear!