also wanted to point you towards a few resources that can guide you to the right answers. Using the methods I outline in an article in the current issue of Contents Magazine , keyword demand and audience analysis help you understand how to prioritize your content efforts. In IBM, we use two primary tools to help us with auditing: Covario and Acrolinx IQ. Covario is a web service that helps us audit pages in our environment and discover apparent duplicates and untapped keyword opportunities. Panda (Photo credit: Wikipedia). You do the keyword research. Clean house. MORE >>

If you post a couple of times a week, then you will only receive the commensurate resources; and if you never post, you will be relegated to archive, a static resource not needing more than a periodic diff ping  to check to see if there have been any changes. Sometimes, just a quick morning post that’s 80% excerpt and 20% your commentary is more than enough to keep your blog relevant and at the top of Google’s search algorithm’s resource allocation. There’s no reason to ever let your blog go fallow. It doesn’t matter right now. MORE >>

Unlike the big brands, small businesses don’t have the money or resources to build fancy apps for mobile devices or create a full-time position of community manager. When I speak to small businesses, the conversation usually focuses on how social media can help them attract new customers. If you’ve never calculated the lifetime value of your customers, there are plenty of tools and videos on the Web that will help you calculate it, or your accountant can help. Image via Wikipedia. But, social media marketing is all about relationships. MORE >>

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. then, you need to take everything I tell you to do in How to court Google with chivalry and courtly love and figure out how you can convince a bunch of folks to help you accomplish this — but not just for you, most likely, but for everyone who’s willing to take part. That’s when the motivation of a large group, broken up over time, can really help you. Many hands make light online reputation work. Good questions. MORE >>

We have been helping the Fresh Air Fund for years and we were under retainer to amplify their yearly requirements and goals.  We were able to drive conversation on behalf of the Fund internationally, rewarded again and again when bloggers would amplify their noble message, a message that has been a continued resource for inner-city youth since 1877. Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. Or fertilizers? Or farming methods? MORE >>