Biznology

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

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Google is a lying liar that lies

Biznology

If you dominate image and video search in your vertical it can really help your general ranking everywhere else. So, both Google and the IRS lie to our face, suggesting they have absolute control, keeping us in line so that we spend our own resources adapting to and complying with new laws and ham-fisted attempts to close loopholes big enough for cargo planes to fly through. Do it!

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Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

A couple Google Webmaster Tools tips and tricks

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Google Just Wants to Help You Help It (HTML Improvements). Google does care about Title and Description duplication and is happy to help you work through it. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Be realistic. Do it for Google. Whoops.

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. SECONDARY: Brand managers and editors seeking resources to sell. If you can help people solve their. Introduction 3 II.

Internet marketing abhors a closed door so open a window

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Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

Influencer marketing tools of the trade

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OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

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Two more Google Webmaster Tools tips and tricks

Biznology

In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. Search Engine Optimization Bing Webmaster Center Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML internet JavaScript Search engine optimization Uniform Resource Locator Wordpress SEO saved the best for last. Pathetic!

Audienti merges SEO, Advertising, and Influencer Engagement services

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The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . That’s all well and good. Like this post?

Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. resources. help address? Content.

How to select the perfect B2B data vendor

Biznology

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. This list will help you ask the right questions of vendor candidates, to make sure they can meet your needs.

Search success hinges on site speed

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Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. Even Google wants to help you. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this. First, test your site speed.

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Social media marketing isn’t a popularity contest

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Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective. In actuality, that is not always the case. Perhaps there is a way to do this, in a sense.

Your competitors are doing SEO

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So, too, is your corporate, resource, journalistic, or ecommerce website. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.

SEO 114

Google Search is more Rain Man than Beautiful Mind

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So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. But, when there are many of SEO experts like me helping people like you so there’s plenty of premasticated content that already meets Google as far past halfway as possible — at least further than anyone else, if possible. Yeah no.

Study: How Much of Your Content Marketing Is Effective?

What resources were in short supply? Here, we see there’s a huge range in the resources. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently.

The most important part of online video happens before you turn the camera on.

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Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company or your own in-house resources. This Step 1 – Make sure that your business video production follows your core business goals.

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Crafting content that works

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Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward. There’s a growing chorus against content marketing, and with good reason.

Work 82

Essential SEO advice directly from Google

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Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? My advice is as follows: spend some of the resources you pile in to paid search and buying backlinks and spend some of it answering Google’s very telling 23-questions — and then doing something about it. This news directly from Google is old news for those of us in the SEO game. No more.

Make the most of your content mastermind session

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This is where your CRM data helps you plan a great session. Your CRM data will help you determine which types will work best for your business, based on the content your customers are most inclined to read, respond to, and share. They may also help you determine if a piece could work for you based on how it performed for them in the past. Where to Start. What do they want?

Media 80

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. out of limited resources, hiring talented part-time. resources. to distribute content, zeroing in on the right metrics, and making sure they have the creative resources. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. But brands.

Your own personal Fappening

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Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding? And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever. They’re

Are anonymous communities most authentic?

Biznology

But I really love Secret — I can’t help myself. It was a real secret, though it was more of a expression of “holy crap” than a call for help, intentionally. “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” Maybe. Goaded? Bullied. believe yes.

15 B2B case studies show how content marketing drives ROI

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DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? 21% say they are successful at tracking ROI (source: Ad Age ). million. million.

Is the CMO becoming the Chief Collaboration Officer?

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We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. My team does a lot of video work, so we were able to leverage our resources and help them out. In the past, the role of a marketer was much simpler. The builders of the brand.

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Staffing and Launching Your Content Marketing Program

to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. So was I.

Google demands your papers with the Hummingbird algorithm update

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How do I become a member? I am sorry, I can’t help you (or I’d have to kill you) but suffice it to say, I like to refer to is as — and I am just trying these out: Link Bourse. Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And,

Paper 117

Successful SNS’s should be modeled on the college campus

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Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifying community. The future of Social Network Services (SNS) can be discovered on High School and College campuses. believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Stuff that matters.” Sui generis.

Digg 104

The 10 most fascinating people in B2B Marketing in 2015

Biznology

Amanda Kahlow represents the newest generation of B2B marketers, as a pioneer in deploying “intent data” to help marketers get visibility into pre-funnel tech buyer behavior online. Charlie’s team has helped uncover and take to market scores of data files of great use to B2B marketers.  These people are making a welcome contribution. We are lucky to have them. That’s inspiring.

Online Engagement is about the trip not the car

Biznology

However, all it really takes to make an entire journey is the ability to adapt, to forgive, to persevere, to repair, to correct, to make friends, and to ask for help, “ I have always depended on the kindness of strangers.” ” The Information Superhighway is There to Help. What do you do? If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Keep blogging even after you resent your blog

Biznology

Sometimes, just a quick morning post that’s 80% excerpt and 20% your commentary is more than enough to keep your blog relevant and at the top of Google’s search algorithm’s resource allocation. Blogging Social Media Marketing AdSense Advertising Blog faqs help and tutorials Google Mike Moran search Search EnginesIt doesn’t matter right now.

FAQ 88

How to Build Your Influencers in Social Media

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You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Before you start knocking on doors, you need to create a comprehensive resource and repository of who you are and what you can do, including all your contact info. And, don’t’ forget, people love helping. So worth it!

Exciting new tools for B2B prospecting

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American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories.  New ways to find prospects continue to come on the scene—it seems like daily. Are they growing? 

Video testimonials and video case studies are a great investment

Biznology

Aside from them being a tested resource for buyers, there are two solid reasons why making the investment in video testimonials and case studies should be made ASAP. The success your company has provided for your clients – the process improvement, the gain in efficiency, the increase in sales – you have forever helped that client achieve that result. Like this post?

Evangelizing a Content Marketing Program

ensure success once they get the resources to start exe- cuting. resources, and very few chief executives will green- light and sustain a content operation if it doesn’t drive. how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. All rights reserved. Introduction 4 II. Why This Guide 6 III. brands.

Using email effectively in your content marketing

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Though if you have a large enough list and the resources to act on the findings, you should be testing constantly.). If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. Everyone hates email. And yet, most of us find it indispensable. That’s not a bad thing. Spam is a bad thing. Time of day.

Will your job search survive your social media activity?

Biznology

Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. It is possible to help clean up your online reputation if you realize that there is negative information about you online or on social media. In the U.S., As you might imagine, LinkedIn is the top social media recruiting platform.

25 social media listening aids to increase your hearing

Biznology

The steps are: Define goals, use tools and resources that meet the objective and create a measurement plan to make the listening actionable. BlitzMetrics : Helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement. Does your business listen?

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

Conversation threads help group related Tweets. – –. Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it  Follow by Username.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.