Biznology

Trending Sources

5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. The post 5 tips to help you make business decisions that get results appeared first on Biznology. Relax.

59
59

11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation. Does this help explain digital transformation to you? INNOVATION: Innovate by rapid experimentation.

101
101

New Year’s resolutions for digital marketers

Biznology

How can you help your customer feel better at every step? But take a good look at where you’re investing your time, resources, budget. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Adopt a test and learn mindset. They focus on testing. Everything. Constantly.

78
78

Socialize your videos for business development

Biznology

Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. Packaging your SMEs in two-minute — or thirty-second — chunks will provide a long-lasting research resource for future buyers. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Use Video to Activate Other Media.

82
82

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Google is a lying liar that lies

Biznology

If you dominate image and video search in your vertical it can really help your general ranking everywhere else. So, both Google and the IRS lie to our face, suggesting they have absolute control, keeping us in line so that we spend our own resources adapting to and complying with new laws and ham-fisted attempts to close loopholes big enough for cargo planes to fly through. Do it!

117
117

50 Facts about online consumer behavior not to ignore

Biznology

80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating  online consumer behavior? 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE. Conductor ). Google ).

63
63

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.

56
56

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ? And a top factor in Search Engine Optimization  (SEO). If it is, what can you do about it?

78
78

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

A couple Google Webmaster Tools tips and tricks

Biznology

Google Just Wants to Help You Help It (HTML Improvements). Google does care about Title and Description duplication and is happy to help you work through it. Search Engine Optimization Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML JavaScript PHP SQL injection Uniform Resource Locator Be realistic. Do it for Google. Whoops.

96
96

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow  or  unfollow. Simple.

68
68

You’re doing a terrible job with search and social

Biznology

One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help. hope that helps you out. You’ve a Chequered Past. It doesn’t work any more.

96
96

Don’t make it so difficult to get directly in touch with you

Biznology

have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on. Authentication Big Three (automobile manufacturers) Browser extension Chrome extension Dropbox Facebook Google Google Chrome linkedin Personal computer Silicon Valley Smartphone twitter Uniform Resource Locator Wi-FiWhat I’m On About.

86
86

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.

Internet marketing abhors a closed door so open a window

Biznology

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

84
84

10 Reasons why branding is even more important for start-ups

Biznology

Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look? How Does Branding Help Engage Customers ? Entrepreneurs are generally obsessed with a new product idea.

74
74

Two more Google Webmaster Tools tips and tricks

Biznology

In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. Search Engine Optimization Bing Webmaster Center Character encodings in HTML Cross-site scripting Full disclosure Google Google Analytics HTML internet JavaScript Search engine optimization Uniform Resource Locator Wordpress SEO saved the best for last. Pathetic!

85
85

How to effectively integrate video content onto your website

Biznology

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process. Take into account your time and resources and, most importantly, be consistent. Start a vlog.

64
64

Influencer marketing tools of the trade

Biznology

OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!

80
80

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now.  . That’s all well and good. Like this post?

62
62

Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.

113
113

Search success hinges on site speed

Biznology

Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. Even Google wants to help you. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this. First, test your site speed.

112
112

CMOs fail to go beyond brand awareness on LinkedIn

Biznology

He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”. B2B buyers on LinkedIn are looking for access to broaden networks that can help them (not brands – but with actual visible experts) and they want relevant context to connect with those vendors.

68
68

Social media marketing isn’t a popularity contest

Biznology

Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective. In actuality, that is not always the case. Perhaps there is a way to do this, in a sense.

93
93

Google Search is more Rain Man than Beautiful Mind

Biznology

So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. But, when there are many of SEO experts like me helping people like you so there’s plenty of premasticated content that already meets Google as far past halfway as possible — at least further than anyone else, if possible. Yeah no.

96
96

The most important part of online video happens before you turn the camera on.

Biznology

Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company or your own in-house resources. This Step 1 – Make sure that your business video production follows your core business goals.

85
85

Your own personal Fappening

Biznology

Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding? And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever. They’re

107
107

Essential SEO advice directly from Google

Biznology

Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? My advice is as follows: spend some of the resources you pile in to paid search and buying backlinks and spend some of it answering Google’s very telling 23-questions — and then doing something about it. This news directly from Google is old news for those of us in the SEO game. No more.

94
94

Crafting content that works

Biznology

Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward. There’s a growing chorus against content marketing, and with good reason.

80
80

Are anonymous communities most authentic?

Biznology

But I really love Secret — I can’t help myself. It was a real secret, though it was more of a expression of “holy crap” than a call for help, intentionally. “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” Maybe. Goaded? Bullied. believe yes.

105
105

15 B2B case studies show how content marketing drives ROI

Biznology

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. Do the trends below help you with direction with your business? 21% say they are successful at tracking ROI (source: Ad Age ). million. million.

93
93

Make the most of your content mastermind session

Biznology

This is where your CRM data helps you plan a great session. Your CRM data will help you determine which types will work best for your business, based on the content your customers are most inclined to read, respond to, and share. They may also help you determine if a piece could work for you based on how it performed for them in the past. Where to Start. What do they want?

78
78

Google demands your papers with the Hummingbird algorithm update

Biznology

How do I become a member? I am sorry, I can’t help you (or I’d have to kill you) but suffice it to say, I like to refer to is as — and I am just trying these out: Link Bourse. Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And,

116
116

Is the CMO becoming the Chief Collaboration Officer?

Biznology

We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. My team does a lot of video work, so we were able to leverage our resources and help them out. In the past, the role of a marketer was much simpler. The builders of the brand.

89
89

Successful SNS’s should be modeled on the college campus

Biznology

Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifying community. The future of Social Network Services (SNS) can be discovered on High School and College campuses. believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Stuff that matters.” Sui generis.

104
104

How to select the perfect B2B data vendor

Biznology

Just use this handy checklist of criteria, organized in three categories: the data product itself, the surrounding services that will help you get the most value from the data, and the factors that suggest the vendor candidate will be a satisfactory business partner for your company. This list will help you ask the right questions of vendor candidates, to make sure they can meet your needs.

56
56

Video testimonials and video case studies are a great investment

Biznology

Aside from them being a tested resource for buyers, there are two solid reasons why making the investment in video testimonials and case studies should be made ASAP. The success your company has provided for your clients – the process improvement, the gain in efficiency, the increase in sales – you have forever helped that client achieve that result. Like this post?

67
67

Keep blogging even after you resent your blog

Biznology

Sometimes, just a quick morning post that’s 80% excerpt and 20% your commentary is more than enough to keep your blog relevant and at the top of Google’s search algorithm’s resource allocation. Blogging Social Media Marketing AdSense Advertising Blog faqs help and tutorials Google Mike Moran search Search EnginesIt doesn’t matter right now.

86
86