Influencer marketing tools of the trade
JUNE 14, 2016
OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. So, we try to optimize our landing pages for Search, and GSC/GWT really helps us with that, especially since we don’t have the built in benefit of RSS, ATOM, or Sitemaps. We’re off to the races! Love it!
Tools that help generate blogging ideas
OCTOBER 7, 2015
Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Not all of the ideas may work, but they will likely help give you a boost or an idea you didn’t have before. Quora. Portent. Soolve.
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence. While it’s important to have followers, it’s equally important to have room to breathe and room to follow. ManageFlitter. One action represents a single follow or unfollow. Simple.
Google is a lying liar that lies
SEPTEMBER 2, 2014
If you dominate image and video search in your vertical it can really help your general ranking everywhere else. So, both Google and the IRS lie to our face, suggesting they have absolute control, keeping us in line so that we spend our own resources adapting to and complying with new laws and ham-fisted attempts to close loopholes big enough for cargo planes to fly through. Do it!
Content Marketing Playbook: Strategy and Roadmap
cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. SECONDARY: Brand managers and editors seeking resources to sell. If you can help people solve their. Introduction 3 II.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip, Audienti’s for you. That’s then, this is now. . That’s all well and good. Like this post?
A couple Google Webmaster Tools tips and tricks
MARCH 24, 2015
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).
Don’t make it so difficult to get directly in touch with you
MAY 26, 2015
have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on. Authentication Big Three (automobile manufacturers) Browser extension Chrome extension Dropbox Facebook Google Google Chrome linkedin Personal computer Silicon Valley Smartphone twitter Uniform Resource Locator Wi-FiWhat I’m On About.
You’re doing a terrible job with search and social
JANUARY 13, 2015
One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help. hope that helps you out. You’ve a Chequered Past. It doesn’t work any more.
Two more Google Webmaster Tools tips and tricks
MARCH 31, 2015
Content Methodology: A Best Practices Report
It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. be a great resource in powering content creation. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. resources. help address? Content.
Google Search is more Rain Man than Beautiful Mind
JUNE 9, 2015
So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. But, when there are many of SEO experts like me helping people like you so there’s plenty of premasticated content that already meets Google as far past halfway as possible — at least further than anyone else, if possible. Yeah no.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective. In actuality, that is not always the case. Perhaps there is a way to do this, in a sense.
Search success hinges on site speed
DECEMBER 16, 2014
Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. Even Google wants to help you. If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. Google needs to be smart about all this. First, test your site speed.
Your competitors are doing SEO
DECEMBER 9, 2014
So, too, is your corporate, resource, journalistic, or ecommerce website. In the last few months I have been retained by a number of clients to help some very large sites, with thousands of pages, bring their websites back inline with Google’s best practices, namely making sure that each and every page sports a unique page title, a unique description, as well as unique body content.
Study: How Much of Your Content Marketing Is Effective?
What resources were in short supply? Here, we see there’s a huge range in the resources. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently.
Essential SEO advice directly from Google
APRIL 14, 2015
Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? My advice is as follows: spend some of the resources you pile in to paid search and buying backlinks and spend some of it answering Google’s very telling 23-questions — and then doing something about it. This news directly from Google is old news for those of us in the SEO game. No more.
Video testimonials and video case studies are a great investment
MARCH 17, 2016
Aside from them being a tested resource for buyers, there are two solid reasons why making the investment in video testimonials and case studies should be made ASAP. The success your company has provided for your clients – the process improvement, the gain in efficiency, the increase in sales – you have forever helped that client achieve that result. Like this post?
ManageFlitter is my favorite follow/unfollow Twitter tool
AUGUST 25, 2015
Conversation threads help group related Tweets. – –. Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it Follow by Username.
15 best Big Data companies and why they stand out
APRIL 25, 2016
which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. Interana is another big data startup that’s developing technology to help businesses analyze streaming data in realtime. The Do these best Big Data companies help you see how to make data an asset at your company? source: McKinsey ). PALANTIR.
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. about your firm — and helping them spread the word about you “advocate marketing,” which we. enjoy?”
Online Engagement is about the trip not the car
NOVEMBER 24, 2015
However, all it really takes to make an entire journey is the ability to adapt, to forgive, to persevere, to repair, to correct, to make friends, and to ask for help, “ I have always depended on the kindness of strangers.” ” The Information Superhighway is There to Help. What do you do? If you’re Udo, Rita, and Jacqueline Struutz, you go for broke .
Mindfulness is close to godliness
MAY 24, 2016
also need to defrag hard drives, delete cache, kill rogue processes, uninstall unused apps, keep up with application updates and system upgrades, and even downright delete and reinstall. If I don’t do this kind of maintenance on both my machines, resources become so clogged that you no longer have access to them. But it’s also plentiful. They put on their own oxygen mask first.
The most important part of online video happens before you turn the camera on.
SEPTEMBER 10, 2015
Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company or your own in-house resources. This Step 1 – Make sure that your business video production follows your core business goals.
Make the most of your content mastermind session
OCTOBER 23, 2015
This is where your CRM data helps you plan a great session. Your CRM data will help you determine which types will work best for your business, based on the content your customers are most inclined to read, respond to, and share. They may also help you determine if a piece could work for you based on how it performed for them in the past. Where to Start. What do they want?
Marketing Technology: 3 Solutions You Can't Live Without
it’s driving qualified leads to sales, helping sales close those. help sales teams better manage relationships with leads and. All of this is critical in helping. This integration can help. engagements, customer relationship management and enterprise resource planning. While Zoho does offer help desk support, this functionality is not part of its CRM.
Your own personal Fappening
SEPTEMBER 9, 2014
Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding? And, even if they were, they probably will live in a million cigar boxes of a million aging 13-year-olds on a million Gigabyte thumb drives forever. They’re
Crafting content that works
NOVEMBER 11, 2015
Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward. There’s a growing chorus against content marketing, and with good reason.
Are anonymous communities most authentic?
AUGUST 12, 2014
But I really love Secret — I can’t help myself. It was a real secret, though it was more of a expression of “holy crap” than a call for help, intentionally. “A s long as the roots of relationship are not severed, all is well. And all will be well in the communitys garden. There will be growth in the spring!” Maybe. Goaded? Bullied. believe yes.
Will your job search survive your social media activity?
FEBRUARY 15, 2016
Not surprisingly, 43% of companies surveyed by the Society for Human Resource Management use social media or an online search to screen job candidates. It is possible to help clean up your online reputation if you realize that there is negative information about you online or on social media. In the U.S., As you might imagine, LinkedIn is the top social media recruiting platform.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Would spending more money help? tools can help companies maximize their efficiency. out of limited resources, hiring talented part-time. resources. to distribute content, zeroing in on the right metrics, and making sure they have the creative resources. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. But brands.
The 10 most fascinating people in B2B Marketing in 2015
JANUARY 6, 2016
Amanda Kahlow represents the newest generation of B2B marketers, as a pioneer in deploying “intent data” to help marketers get visibility into pre-funnel tech buyer behavior online. Charlie’s team has helped uncover and take to market scores of data files of great use to B2B marketers. These people are making a welcome contribution. We are lucky to have them. That’s inspiring.
Using email effectively in your content marketing
MARCH 14, 2016
Though if you have a large enough list and the resources to act on the findings, you should be testing constantly.). If you’re paying attention to the details, your A/B tests should help you fine tune your successful email marketing for even greater effectiveness. Everyone hates email. And yet, most of us find it indispensable. That’s not a bad thing. Spam is a bad thing. Time of day.
Generating ideas for your content marketing
FEBRUARY 17, 2016
Early stage content can also be resources and guides to help your prospects in their research. In fact, you’ll win credibility points if there are additional resources available for them. Especially if the external resource links open in a new window/tab. Here are a few tips for making that part of your content marketing process easier. Your Outbox is a Goldmine.
Successful SNS’s should be modeled on the college campus
JUNE 10, 2014
Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifying community. The future of Social Network Services (SNS) can be discovered on High School and College campuses. believe that topic-specific “vertical” SNS’s are very important, but I also think that the model needs to be University-like – a modularized SNS. Stuff that matters.” Sui generis.
Staffing and Launching Your Content Marketing Program
to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great. But while freelance resources can be a great help, it’s. So was I.
Keep blogging even after you resent your blog
MAY 29, 2012
Sometimes, just a quick morning post that’s 80% excerpt and 20% your commentary is more than enough to keep your blog relevant and at the top of Google’s search algorithm’s resource allocation. Blogging Social Media Marketing AdSense Advertising Blog faqs help and tutorials Google Mike Moran search Search EnginesIt doesn’t matter right now.
Is the CMO becoming the Chief Collaboration Officer?
FEBRUARY 20, 2015
We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. My team does a lot of video work, so we were able to leverage our resources and help them out. In the past, the role of a marketer was much simpler. The builders of the brand.
Google demands your papers with the Hummingbird algorithm update
OCTOBER 15, 2013
How do I become a member? I am sorry, I can’t help you (or I’d have to kill you) but suffice it to say, I like to refer to is as — and I am just trying these out: Link Bourse. Why is Google being such a dick? Why are they cinching the noose so tightly that they’re killing droves of innocents, possibly including you? Heaven forbid, the second page. The third! And,
Why you need a mobile-native website today
FEBRUARY 3, 2015
I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. And, if Google is trying to help you, via Google Webmaster Tools, by telling you your site is slow or has usability errors, it’s really not a suggestion, it’s a warning. Even in 2015, a majority of the websites I audit are not mobile-compatible.
B2B Marketing Trends for 2016
While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. Focus marketing and sales resources within chosen vertical. how we invest our resources. B2B Marketing. Look for.
Exciting new tools for B2B prospecting
DECEMBER 31, 2014
American Express’s foreign exchange software division identified “opened an office in a foreign country” suggests a need for foreign exchange help. For years, marketers have mined LinkedIn data by hand, often using low-cost offshore resources to gather targets in niche categories. New ways to find prospects continue to come on the scene—it seems like daily. Are they growing?