Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Less Content, But Better.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Lack of resources. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Litmus

MAY 26, 2023

This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. Fuel research for the resources you love Tell us about your email world, and we’ll bring the results to life in our upcoming 2023 State of ESPs report.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. Leveraging Machine Learning for Predictive Insights Machine Learning (ML), a subset of AI, takes marketing research a step further with its ability to learn from data and make predictions.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. Check them out to add some new resources to your list! They also create content for other types of marketers and their site has lots of different resources.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Marketers have spent most of the last year scrambling.

Conference 232

Conference Resources Peer-to-peer Paid Search Agency 232

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. Why does it help you perform so well in these categories? So, how do you do it right?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Customer Experience Matrix

AUGUST 18, 2020

I recently took a quick scan of research on the issue, prompted in particular by a headline that nearly half of companies release software they know contains security flaws. The research is not reassuring. But bear in mind that 92% of consumers say they would avoid a company after a data breach. The problems are legion.

Work Management 276

Work Management Marketing Management Privacy Fulfillment 276

6sense

NOVEMBER 9, 2021

CMO Coffee Talk Resource List. Research, Guides, Examples, and Resources for the Inclusive Marketing Ally. Note: This is by no means an exhaustive list, only a collection based on my research. . Big list of resources to support the BLM movement [link]. The State of Black Women in Corporate America [link].

Resources 48

Resources Research Examples Paid Search Agency 48

Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. While it’s dense, it’s also incredibly resourceful. Keyword Research.

Education 98

Education Resources SEO Lead Scoring 98

SEMrush

APRIL 29, 2021

Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide.

Research 140

Research Process Marketing Resources 140

Marketing Insider Group

JANUARY 18, 2021

Organize reports, analytics, resources, goals, and persona information in a shared location. Resources each team needs from the other to reach their goals. We have an expert team of researchers, strategists, and writers who will familiarize themselves with your business and target audience. Marketing department SMART goals.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

Sprout Social

SEPTEMBER 2, 2022

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources.

Social Media 115

Social Media Training Course Resources 115

Heinz Marketing

JANUARY 26, 2023

Put simply, category leadership refers to the act of positioning yourself as the primary expert or a go-to-resource for community-led ideas and solutions to problems. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in?

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Keyword research and Search Engine Optimization (SEO).

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Biznology

MARCH 17, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Outgrow

APRIL 17, 2024

Progress in deploying AI solutions for computational resources. About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. EPISODE 184: Surfing the Data Wave: Samsung’s Head of Advanced Network Research Yue Wang on Telecom Trends The Intro!

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Marketing Insider Group

MAY 11, 2021

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Source: Grand View Research. You may need an engineer or data analyst to help you complete this stage.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

MarketMuse

JANUARY 8, 2019

Even after you’ve done a content inventory to fill the gaps and looked to your competitors to see what they’re publishing, there’s still a good chance you’re struggling with keyword research, user intent, SEO or simply coming up with new content… The post 183 Content Strategy Resources to Help You Up Your Content Game appeared first on MarketMuse. (..)

Resources 95

Resources Content Intent SEO 95

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Hinge Marketing

DECEMBER 8, 2021

Most professional services firms place little value on research. Just the other day we presented the results of client and prospect research to one of our clients. The Real Importance of Research in Business Growth. In short, research will help you grow your firm. Another Role for Research in Business Growth.

Research 104

Research B2B Thought Leadership Thought Leadership Business 104

SmartBug Media

DECEMBER 23, 2021

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites. I’ve compiled them all in this article.

Resources 98

Resources Newsletter Fulfillment Communities 98

Seismic

DECEMBER 6, 2023

I’m proud to share that Seismic has been named a winner of the 2023 Aragon Research Innovation Award for Sales Enablement. Seismic VP of Product Marketing, Eve Alexander, attended Aragon Transform 2023, the annual Aragon Research awards ceremony, on December 5, 2023, to formally accept the award on Seismic’s behalf.

Marketing AI 69

Marketing AI Research Vendors Tagging 69

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Get the Kit. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Contently

NOVEMBER 22, 2021

.” This meant changing the tone, as well as the context, of their content to fit with the evolving needs and values of customers, focusing more on helpfulness and kindness. Of the businesses that consider their content marketing to be successful, 87 percent are prioritizing the needs of their customers by being helpful over promotional.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. At Walker Sands, we’re outcomes-obsessed, which is why we start with research and insights.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Brightedge

JANUARY 14, 2022

We have seen indications of this emphasis in different ways in our own research. Altogether, BrightEdge classifies search intent broadly under one of four similar mindsets (note, searches can span multiple mindsets): I-Want-To-Know - Research-oriented searches. I-Want-To-Do - Instructional resource searches.

Resources 105

Resources Google Features Comparison 105

Zoominfo

NOVEMBER 1, 2022

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. I have to talk to hospitals, reference laboratories, clinical resource organizations, and pharmaceutical companies on a daily basis,” Westra says.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130