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Report: Intent Data is Helping Marketers Boost Company Revenue

KoMarketing Associates

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. Building, targeting, and converting audiences depends on having reliable data,” wrote the authors of the report.

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Report: Personalized Marketing Helps Organizations Grow Their Customer Base

KoMarketing Associates

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

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Google Updates Helpful Content Guidance, Streamlines Search Console Reports via @sejournal, @MattGSouthern

Search Engine Journal

Google updates helpful content creation guidance, emphasizing page experience, and revamps Search Console reports for improved alignment with ranking systems. The post Google Updates Helpful Content Guidance, Streamlines Search Console Reports appeared first on Search Engine Journal.

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10 social media reports to help showcase your expertise in 2021

Sprout Social

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The top marketers who document their strategy are 538 percent more likely to report success than their counterparts, according to the data.

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Bing Clarity Rage Clicks Report Helps Improve via @sejournal, @martinibuster

Search Engine Journal

Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared first on Search Engine Journal.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360, the world’s premier B2B thought leader and influencer community, has released its 2022 B2B Thought Leadership Outlook Research Report conducted in association with the British Computer Society (BCS). Download this exclusive report to learn key findings related to: Current and Future State of B2B Thought Leadership.

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more. An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization.