Customer Experience Matrix

APRIL 24, 2008

It is basically a system to help direct marketers select names for catalog mailings and email. But while simple query engines rely on the marketer to know whom to pick, WiseGuys provides substantial help with that decision. DMSI can calculate these values through a regression analysis based on reports extracted from the system.

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Customer Experience Matrix

NOVEMBER 28, 2012

Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. x+1] can also help sell the client’s own data to external syndicators. - Web media buying: [x+1] can manage real-time bids and other Web advertising purchases.

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Customer Experience Matrix

NOVEMBER 29, 2006

The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests. When a formal test is possible, multi-variate testing can definitely help to measure experience impacts.

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Customer Experience Matrix

APRIL 16, 2009

According to Davis, performance isn’t very sensitive to adding memory beyond 1 GB, but high speed disk drives do help once you get past 10 million rows or so. Lyza also provides basic statistical functions including descriptive statistics, correlation and Z-test scores, a mean vs. standard deviation plot, and stepwise regression.

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