Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions
Vision Edge Marketing
MARCH 12, 2024
As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” Only when teams feel safe to explore new ideas, even if the ideas end up on the cutting room floor, can the MTMF work.
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