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Measure, Test, Measure: A Proven Framework for Better Data-Driven Decisions

Vision Edge Marketing

As Nobel laureate physicist Richard Feynman suggests, embracing this reality is essential: “I would rather have questions that can’t be answered than answers that can’t be questioned.” Only when teams feel safe to explore new ideas, even if the ideas end up on the cutting room floor, can the MTMF work.

Training 246
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Audiences evolve , trends change, and what worked yesterday might be old news today. This work must be conducted at each functional level. Lack of a documented ideal customer profile is an indication of low maturity, or lack of process discipline in this work. Even the sales organization usually isn’t helpful here.

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Top Content Marketing Questions Answered

Marketing Insider Group

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. They may help you on your personal quest for content answers. Why does content marketing work all the time? This is why content marketing works.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. Are you struggling with a stagnant pipeline?

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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Even if an expert has time to help you, they might not be motivated to do so. Here are some tips on how to get your best experts to help you create stand-out content: Explain how the finished product will contribute to a specific company goal , such as generating upsell revenue for a product line.

SME 306
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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These are among the key questions for marketers to ask when determining how best to reach their goals. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Dive into details on how this works in practice.