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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

These are our best tips for helping you focus on what matters. The psychographics of your audience is where you will find the levers that will move marketing forward. They often listen to podcasts or YouTube videos. This can help position your business as a thought leader in your industry.

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The Pros and Cons of AI-Generated Content – Things You Must Know

SocialPilot

Does using AI content violate Google’s helpful content guidelines? There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests.

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How to Make Your B2B Industrial Marketing REALLY Work

The Marketing Blender

As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! This helps attract your customers and also your future employees. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). This is all about data.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Read job descriptions to help develop buyer personas. Why is it important to the business to have buyer personas?

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How to Build a Successful Video Marketing Strategy and Plan

Launch Marketing

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Use data to help find what’s right for your audiences. Each helpful video adds to one’s credibility.

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5 ways social media listening increases customer advocacy

Sprout Social

It helps you earn more customers Earning new customers involves understanding and responding to their needs. It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy. What is customer advocacy?