Marketing Interactions

JANUARY 19, 2020

Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues? After all, the reason to develop personas in the first place is to build an engaged audience of potential prospects who can and are likely to become customers. Then look in your database to see who’s in your existing prospect pool.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Marketing Interactions

FEBRUARY 15, 2019

Note: I do this to gain a foundation of insight for the project, but also to involve sales and learn what they want to know that will help them buy into the persona project. They are involved in 1:1 conversations where they can shift on the fly based on what a buyer says, while marketers are usually addressing larger segments at once.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

AUGUST 15, 2022

Together, the combo can help you combat the lack of consensus, the stallers, and the regret that looms large— at 56% of buying organizations —per Gartner’s research. In my work with clients, we’ve found it beneficial to segment by buyer personas and talk to them about the way solving the problem contributes to the company objective.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Marketing Interactions

JULY 18, 2021

This means identifying where prospects are in their journey to solving a problem and guiding them to advance toward the solution. Personalization in B2B is a combination of personas involved, market segment, stage in the problem-to-solution journey, and knowledge requirements based on desired outcomes. Connection.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Marketing Interactions

APRIL 11, 2019

Needless to say, there was no coordination across the enterprise, so it was common for a prospect to get barraged by unrelated, often irrelevant communications because segmentation was lacking, personas were a novelty, and a cohesive strategy was considered one-off projects every quarter. It’s easier with a bit of help.

Peer-to-peer 53

Peer-to-peer Content Enterprise Management Broadcasting 53

Marketing Interactions

MAY 21, 2018

To move beyond the transaction, you must consider what you want your prospects and customers to do. You’re not just informing them of something, but rather helping them to engage with your brand. Take the opportunity to learn more about your customers and segment them according to interests.

SMS 48

SMS Business Class Ad Frequency 48