LeadSloth

NOVEMBER 16, 2009

Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Today’s CRM Systems Do Not Help Marketing. So in short, those are the features that individual sales people will benefit from. Strong Features of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

JUNE 23, 2009

In short: everything to make sure that prospects find you, rather than you trying to find your prospects with ‘outbound’ marketing. But that doesn’t help with getting more visitors to your site. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Inbound Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

AUGUST 26, 2010

It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Again, a simple idea that really helps close the gap between sales & marketing. And that’s exactly where Marketing Automation can help. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. In the beginning, they may not even register on your website, so they are still anonymous.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. So Campaign Influence measurement focuses on all campaigns that any prospect is responding to.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

FEBRUARY 20, 2012

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Don’t assume that qualified prospects will read all of your emails, they’re simply too busy and get too much email. A good nurture email helps convert prospects into paying customers.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

The rep may try to contact the prospect several times but will give up after a certain point. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. are enabling and 2.)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. calculating a lead score until the prospect is sales-ready. nurturing via email and other channels.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100