KoMarketing Associates

FEBRUARY 16, 2021

However, new research suggests that doing so may help them achieve some of their key objectives. When it comes to utilizing LBM as a tactic, previous research shows that data and analytics play a critical role in targeting prospects and customers. Leveraging Location-Based Data for Marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

APRIL 1, 2020

Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. This type of content provides a signal of trust for both prospective buyers and search engines. Testimonials are another signal of trust to prospective buyers when reviewing vendor website collateral.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 1, 2021

Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement. percent) said that the use of data and analytics for smarter targeting is helping their efforts. Marketing Priorities and Content Personalization. To achieve their personalization goals, most marketers (72.72

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Timelines of a prospect to an interest in sales engagement. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. Personalizing the customer experience is a tactic that many marketers have leveraged, and previous research shows that it can help organizations stand out from the competition.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

JANUARY 23, 2018

You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. Random high-quality content will not help. Heck – even relevant-but-off-message high-quality content really won’t help. All of this content is optimized for the search engines.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

DECEMBER 8, 2020

This data suggests that marketers are still focused on enhancing the overall experience for their existing base of customers, as well as prospects. As marketers look to provide a more robust experience for their customers, previous research indicates that marketing technology (martech) is helping them achieve this goal.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

KoMarketing Associates

JULY 25, 2018

Eighty-three percent of businesses think their digital marketing efforts are effective in helping them achieve their goal(s). Social Helping Marketers Reach Out to Customers and Prospects.

Tactics 158

Tactics Email Marketing Social Marketing CMO 158

KoMarketing Associates

SEPTEMBER 1, 2020

In terms of the digital tactics that are helping marketers build relationships for lead conversion, social media (55%) is at the top of the list. Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to connect with their customers and prospects.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

MARCH 12, 2019

This can be helpful if your company doesn’t have a steady cashflow, if your budget gets stolen, or if you suddenly get a boost in your ad spend budget. So don’t just look at the first conversion event – track your new prospects as far along in their buyer’s journey as you can. Pay per click ads help with branding and visibility.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

MAY 17, 2019

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. Previous research suggests that personalization not only helps influence buyer behavior, but strengthens relationships with customers and prospects.

Service 121

Service CMO Custom Publishing Paid Search Agency 121

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Only 51% claimed that the current state of their CRM data is “clean.”.

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

OCTOBER 24, 2019

Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. This gives them an opportunity to reach out to customers and prospects on an individual basis. Reaping the Benefits of Data and Analytics.

Multi-Touch Attribution 121

Multi-Touch Attribution Analytics Email Marketing Personalization 121

KoMarketing Associates

JANUARY 22, 2019

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? These individuals are 13 percent more likely to say they work “very closely” or “closely” with marketers in prospecting efforts than their counterparts.

Marketing Report 147

Marketing Report InsideView B2B Sales Statistics 147

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. So yes, ungate some of your content. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. Our best prospects generally start as non-paid subscribers. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly. This makes setting up live demos easy and painless on both ends.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JULY 2, 2020

The prospect goes from hot to cold. That’s another factor that helps. If making your company brand more accessible is part of your marketing priorities, adding photographs and brief profiles of company employees can help. This shows prospective customers who they’ll be working with, for starters. The pointer.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Get Noticed by Prospects. Twitter offers B2B marketers another avenue to participate in conversations with prospects. Answer the Questions People Are Asking.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MAY 30, 2018

Generally speaking, these lists help organize specific target audiences in order to better focus tactics and digital marketing objectives. Customer / Prospect Prioritization. Twitter List Examples: Twitter lists help acknowledge employee successes and achievements, both directly work related or in broader professional development.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

MAY 15, 2018

Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Your prospective buyer should be the main character, as they have a problem or challenge they are working through.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

MARCH 13, 2019

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. Data is Helping More Marketers Secure their Budgets. percent within the next 12 months, and the budgets of B2B services marketers are predicted to rise 10.3

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

JUNE 18, 2019

For the biggest impact, bring readers through the process of vendor evaluation (and what factors led to them choosing you), challenges (and how your solution helped overcome them), strategies (what tactics were implemented) and, of course, what the results were. Take advantage of direct customer quotes to further cultivate this.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

JANUARY 16, 2019

When it comes to reaching target audiences, it’s important for B2B marketers to have fresh data on their customers and prospects. In addition, only 20 percent use third parties to help improve data. However, a new report suggests that they are still behind in terms of the information they have on hand.

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Lead Nurturing: Greater visibility (and communication of this visibility) into how social media impacts lead nurturing activities with prospects. Social Network Analysis. Social Attribution in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

APRIL 9, 2019

However, more of them are now turning to hyper- personalization to see even more ROI in terms of resonating with their customers and prospects. percent) claimed that the use of data and analytics for smarter targeting was helping their cause. To achieve these goals, most respondents (72.72

Customer Surveys 144

Customer Surveys Personalization Marketing & Strategy Custom Publishing 144

KoMarketing Associates

JULY 11, 2017

And stick with the content you already know your prospects and customers care about. Utilizing video for your help center and even for customer service agents to use when engaging with prospects or customers is a great start. “Marketers often feel like they need to be funny with video. At Animoto, we really value video shares.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

OCTOBER 9, 2018

Despite the fact that they are not utilizing AI, B2B marketers have expectations for what it could potentially help them achieve. Most marketers (59 percent) believe AI could help them identify prospective customers. percent believe that AI could one day help them improve marketing effectiveness in driving revenue, while 41.4

Marketing AI 120

Marketing AI B2B Marketing Planning Paid Search Agency 120

KoMarketing Associates

MAY 6, 2020

Promoting the live streamed event prior, as well as ensuring company employees are aware and involved on social media during the live stream, will help to aid efforts and increase engagement and reach for the event. Pay Attention to Your Messaging. — KoMarketing (@KoMarketing) April 30, 2020. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 5, 2018

In addition to reaching out to prospects early in the buying process, it’s becoming more critical for B2B marketers to consider the content assets they are providing to their target audience as well. Turning to a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the buying journey.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

APRIL 9, 2019

We’ve also included a handful of tools that aren’t primarily known as pay per click tools – but if you know how to use them, they can really help B2B lead generation campaigns. It can help you: analyze your ppc strategy and your competitors’ strategies. Some of these ppc tools may be brand new to you, some will be familiar.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). If you can get someone from the C-suite, it could help to boost the impact of the message being delivered.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JULY 20, 2017

Marketers are connecting with their customers and prospects in multiple ways today, but is one method of contact more effective than others? Forty-seven percent like to work with a knowledgeable staff that is ready to assist whenever they need help and 42 percent prefer to be recognized or rewarded for their customer loyalty.

Marketing Report 120

Marketing Report Advertising Channels Forrester CMO 120

KoMarketing Associates

DECEMBER 13, 2018

With this in mind, previous research has indicated that marketers have already been thinking about ways to personalize content to appeal to prospects and existing customers. percent) said that the use of data and analytics for smarter targeting is helping their cause. Marketers Shift Their Focus Toward Content Personalization.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

APRIL 30, 2018

Utilizing a free trial and receiving a referral from a friend, colleague, or peer also appear to help customers during the decision-making process. To gain insight, RAIN Group conducted the “5 Sales Prospecting Myths Debunked” to determine which marketing tactics have been most efficient.

Consulting 161

Consulting Buy Peer-to-peer B2B 161