Kaon

JULY 19, 2017

Kevin is a Cisco booth ambassador talking to the prospect about his business challenges and helping the gentleman locate various products within the AR catalog that will help him overcome these issues. Going beyond the initial “WOW” impression, AR helps build and maintain engagement on a chaotic trade show floor.

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: Your sales people always have their smartphones on hand, and your prospects and customers, most likely, keep their mobile devices close as well. We can help.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

DECEMBER 5, 2016

Therefore, it is imperative to create a memorable mobile moment for your prospects anywhere, anytime. Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

MARCH 21, 2017

With B2B companies constantly looking for ways to increase sales productivity and marketing effectiveness, it was a natural evolution for Kaon Interactive to integrate AR experiences into its 3D marketing platform to help clients tell their complex stories in a more simplified way, according to Gavin Finn, Kaon president and CEO.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

MARCH 12, 2019

Your sales teams and your customers and prospects will only engage with you if your marketing materials if they are compelling, engaging, and interactive. Instead, marketers need to create interactive experiences for sales to share with customers and prospects. Spending on traditional marketing collateral is throwing your money away.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

SEPTEMBER 23, 2015

This will give you a sense of how you should talk to your prospect. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Show them what you are doing that can help them overcome their pain. A triggering event surfaces pain.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

FEBRUARY 11, 2016

Because so many prospects are progressing so far along the purchasing journey by themselves, well before a sales team member becomes involved, answering that question is not just a sales-enablement function. Learn more about how Kaon Interactive can help you in 2016. What is our differentiated value? What’s best for my career?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MARCH 13, 2018

This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way. The results of this collaboration has accelerated customer engagement and provided a platform to quickly uncover unique product/solution differentiation and how it will help solve their business challenges.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

OCTOBER 4, 2017

AR and VR are tools to help with each of the above elements, building even more engagement with customers. Prospective buyers can use a phone or tablet’s camera to see how their homes will look with a variety of different furniture pieces before they make a purchase decision. Augmented reality, for real.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

FEBRUARY 7, 2017

While many marketers see these changes as incremental; requiring only minor tactical adjustments, the truth is that succeeding in B2B marketing depends on how well and how rapidly companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. Augmented reality.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

FEBRUARY 15, 2017

Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MARCH 24, 2016

As people do their own research prior to engaging with individuals from your company, make it easy for them to find interactive experiences that help them learn even more about your business, products and differentiated value.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

NOVEMBER 3, 2015

and determined that for new prospects, in-person meetings were 85% more effective than virtual meetings, and this benefit was incredibly significant even for existing customers (65%). That’s not to say that digital marketing is not critical, as it is, but overlooking the priority of the physical, face-to-face meeting can be devastating.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

JUNE 18, 2018

The Siemens Building Technology application provides an interactive and engaging experience with actionable customer insights and information to help building owners, facility managers, contractors and architects understand how smart buildings can deliver these critical benefits. It has significantly improved the process of how we sell!”.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

DECEMBER 15, 2015

Here are the three essential ingredients necessary for creating a sales presentation that will engage prospects and win deals: Personalised, interactive and engaging content. By allowing your prospects to get involved with the presentation and guide themselves through their own journey, they become more informed buyers.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders. ”-Sonia Simone.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. We help them solve that problem. This makes the face-to-face meeting between our client, and their prospective customers, much more effective. What industries do your serve?

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

FEBRUARY 26, 2016

Not only will the interactive touch screens draw more traffic into your booth, the self-guided experience will also help you to better qualify prospects based off their specific needs and challenges uncovered during their unique journey through the application.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

JULY 25, 2019

We truly believed this would be the difference-maker in helping Thermo Fisher Scientific demonstrate to our prospects why our products and solutions were the right choice for them,” said Patricia Sardina, global market development manager of Flow Cytometry at Thermo Fisher Scientific. .

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

JULY 2, 2015

The best way for sales to adapt is by using interactive crib notes that help them navigate through the product demonstration like a sales expert. Giving prospects that hands-on sensory experience allows them to explore the product features that are the most important to them in a way that they’ll remember. Hands On Customer Engagement.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

OCTOBER 21, 2015

Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. Seagate could accomplish what it couldn’t before: adapt quickly to various sales scenarios, engage prospects and display configurations. Flashes of LED lighting and motion help create a more realistic virtual experience.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JANUARY 9, 2017

Apps must allow customers, prospects, employees, and partners to traverse every aspect of the message, solution, and support network in a seamless manner. Contact us here to learn more about how Kaon Interactive ‘s solutions can help you win more deals. Apps need to be all about engagement. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

MAY 26, 2020

Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JANUARY 31, 2019

Kaon’s transformative sales and marketing applications allow B2B companies to more effectively communicate a product or service’s value to prospects through interactive experiences. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

MARCH 25, 2020

This uncertainty is due to a rapid and dramatic shift in their ability to meet with their prospects and customers, as well as the market pressure surrounding their customers’ spending expectations. Innovative Digital Marketing and Sales Platforms Help to Weather the Storm . Video Conferencing.

Enterprise Management 113

Enterprise Management Planning Digital Transformation Marketing Management 113

Kaon

JULY 10, 2020

” One reason for this counter-intuitive behavior (cutting funding for the very department that can help thrive during and after the downturn) is that most senior executives don’t truly understand the role that marketing can (and should) play in both strategy and sales. An extensible platform. ABOUT THE AUTHOR.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

MARCH 12, 2020

For example, suppose your prospect searches for information about your product. Suppose your prospect starts on your website. Understanding the engagement profile of the sales team separately from understanding customer or prospect engagement is critical for developing accurate and meaningful marketing insights.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

DECEMBER 9, 2015

The consumers of these marketing deliverables include prospects and customers, of course, but also sales teams, channel partners, and marketing teams. Competitive forces drive the demand for marketing innovation–beyond product innovation, building an engaging experiential relationship with prospects that fuels revenue growth.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

OCTOBER 21, 2020

She also served as a writing center tutor and a first-year seminar peer leader, helping freshmen adjust to college in a class co-taught with a Bentley professor. This work has sent him around the world searching for prospects and new clients. He is looking forward to interacting with Kaon clients and prospects in Europe and prospects.

Enterprise Management 162

Enterprise Management Work Management Marketing Management Demand 162

Kaon

JULY 14, 2015

A total of 88% of marketers now view the primary goals of content marketing to be enhancing customer loyalty and prospect/customer engagement, according to a survey by Smart Insights. Marketers need an interactive engagement to keep their prospects and customers actively involved. Make content personal. Apparently, marketers agree.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100