Digital B2B Marketing

AUGUST 28, 2012

Service Oriented As marketers increasingly compete for attention, B2B marketers in particular are looking to stand out by being genuinely helpful to customers, prospects and the marketplace. Your Turn You have my perspective, what is your list of the most important attributes of B2B marketers that can adapt in this changing market?

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

AUGUST 30, 2011

The experience your prospect has at each touchpoint is critical, these experiences shape and reshape your audience’s perception. As a B2B marketer, you must accept new mandates: Be discoverable: Discovery allows you to present your perspective early in the prospect’s research process.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

APRIL 17, 2013

What happens when content has made a great impression but the experience with sales makes your prospect question if you can actually deliver? ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

DECEMBER 20, 2012

Particularly if its a common name, adding a title, company, location or other info to your search will help to narrow the results and find the right person. If you are identifying contacts, researching prospects or just spying on a competitor, now you can access any profile on LinkedIn.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 10, 2013

You need to reach a much higher percentage of prospects than you can through list purchases but will be using the data multiple times. Or let me know if you need help selecting the best path. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JUNE 2, 2011

Question: Would it be better if prospects where aware of your company when they started the research process? Noting the launch of Twitter lists today isn’t helpful. Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Answer: “Well, DUH!&#.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

OCTOBER 17, 2016

B2B marketers today are not optimizing programs to reach and engage their best prospects. But as a prospect? Well, their lead score leaves a lot to be desired… Sure, all else equal, someone consuming more specific information about your offering is a better prospect. Let’s get right to the point.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Digital B2B Marketing

JUNE 26, 2013

To handle these contacts and the ones you may already be nurturing successfully today, here are seven different types of prospect nurture programs you need to create. These programs reach potential prospects that are not in market today and may run for years. Active Prospects. Long-Term Nurture Programs.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

JUNE 18, 2013

This approach does help you identify topics for your content, but it doesn’t change the burden of creating content or address the quality of content that often comes from individuals not normally involved in creating content. Easy Content Myth 3: Just Answer Questions. You already answer these questions every single day. Not so fast.

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

JUNE 7, 2012

If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. An approach and technology solution to managing communications with customers and prospects. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

FEBRUARY 27, 2013

Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate. What content engaged potential prospects?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

NOVEMBER 5, 2013

Publish or share carefully selected content created by others with your clients and prospects. If it helps you develop your own audience and, ultimately, share your own perspective, then yes. Enter curation, the glittering solution for today’s content marketers. On the surface curation sounds perfect. Can curation play a role?

Curation 100

Curation Content Differentiation Twitter 100