Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. I recently wrote about Lattice Engines , which has assembled these pieces to create prospect lists. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Let’s start with DemandBase.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 20, 2016

But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing. B22B lead generation vendor True Influence today announced a new product to help fill these gaps. Intent-based email lists are obviously contactable but volumes are often quite low.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 29, 2013

But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. The company does store some old information, such as common job titles, to help analyze and classify inputs. LeadSpace provides both prospect lists (i.e., new names) as well as data enhancement (i.e.,

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 27, 2015

In fact, the relationship is so obvious that it almost seems unnecessary to lay it out: predictive vendors help marketers find accounts to target; ABM helps marketers reach target accounts. So it's something to specifically ask prospective vendors about if you think you'll want it.

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

FEBRUARY 18, 2016

The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects. Captora is focused on paid and organic search marketing, so it can’t pick which ads to display to which prospects.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MARCH 6, 2016

The real focus of the conference was introducing the latest version of Infusionsoft’s Small Business Success Method, an approach to helping small businesses plan their marketing programs. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

NOVEMBER 6, 2009

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials.

Work Management 120

Work Management B2B Marketing B2B Content 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them. Back to Eloqua Prospect Profiler.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JUNE 3, 2009

This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. In particular, Todd said the visual diagrams helped to explain the flows to marketing and sales managers who would otherwise find them hard to grasp.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity. Just thought I’d point that out.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. By far the leader was “outbound prospecting”, which is a bit frightening given the high cost of such leads. Just seven percent were relying on them less and only 24% are not using them at all.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. In Marketo, each campaign is a relatively small, self-contained sequence of steps that is triggered by a particular prospect need.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

SEPTEMBER 11, 2009

When QlikView introduced its free Personal Edition, he decided to use it at work to track a database of college recruiting prospects. Recognizing my own limits as a QlikView developer, I asked for help on the QlikView user forum and from friend on the QlikView consulting staff. This story illustrates quite a bit about QlikView.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

APRIL 15, 2015

Those struck me as strategically valuable, helping to secure Marketo’s place at the center of its users’ customer management infrastructure. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 17, 2009

It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Relevance-X then accepts a marketer’s own email list – presumably its customers or prospects – and returns information from its own database about the matching names.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JANUARY 4, 2012

LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 1, 2012

This retains the explicit stage criteria, which may help marketers visualize who is in each stage and how best to treat them. This method avoids the need to define specific lead stage criteria, replacing them with objective predictive modeling methods that are likely to be more accurate.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

Customer Experience Matrix

AUGUST 6, 2009

It was a helpful conversation for a few reasons. Typical clients are selling business services such as training or consumer services such as landscaping, dry cleaning, legal help and niche publishing. features to help generate initial Web leads. But it’s an excellent resource for people who need help in getting started.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2011

What kinds of tasks need outside help to accomplish? Vendor support How well does the vendor respond when you ask for help? What help does the vendor provide with email deliverability? Ease of use How much training did you need to use the system? How long does it take to set up different kinds of programs?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 28, 2010

Manticore offers a straightforward one: define the stages in your marketing funnel; benchmark performance at each stage and identify bottlenecks; create transitional content to move prospects into new stages; define nurture programs to reduce bottlenecks; execute the programs; measure the results and compare them with your goals.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

Because the system is hosted by Curata, it can be set up and maintained without help from the corporate IT department or Web team. This is another bundle of information that marketers and salespeople could use to understand visitor interests and to identify hot prospects.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

MARCH 23, 2011

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Others have used its sequential processes either separately, to automate a variety of annoying manual tasks, or by painstakingly stringing them together by themselves or with professional help.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. This particular constellation of features is far from random.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JULY 3, 2013

Venntive’s pricing model – starting at $25 per month for up to 1,000 contacts, with unlimited email – also fits a small organization without a big prospect list, since it would pay about that amount for basic email and Web hosting. But there''s a lot to learn and users will need help. And probably other things I haven’t mentioned.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

AUGUST 4, 2022

One is adoption of no code and low code systems, which make it easier for business users to make changes without help from corporate IT teams. When you can no longer just buy and test different prospect lists to see which work, you build look-alike models based on your existing customers.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

DECEMBER 4, 2006

The new positioning will draw on expert channel partners such as Value Added Resellers to help customers not simply install the software, but also train their staff and modify their business processes. But I don’t find this a pleasant prospect. Nor will end-users’ need for support suddenly vanish.

Advertising Agencies 120

Advertising Agencies Advertising Channels Software Paid Search Agency 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. In any case, this is where the Alterian engine should help.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. It's possible that Marketo will also expand its own professional services staff, since clients definitely need help with adoption. Despite past losses, the company is in a strong position to continue to compete aggressively. million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 25, 2008

They even cited one demand generation vendor that had turned to them for help. (In But there could also be a squeaky wheel problem here: vendors may be reacting to a vocal minority of existing customers, rather than a silent majority of prospects and less-advanced clients who have other needs.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

MAY 5, 2023

I don’t find this particular topic terribly engaging since the answer is so obviously “both”: first the machines will help, and, as they gradually get better at helping, they will eventually take over. I’ll admit this isn’t a terribly pleasant prospect. or replace them entirely (boo!)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

FEBRUARY 6, 2007

These are usually applied as targets for marketing campaigns, although they can also help in setting purchase prices when acquiring a company. This helps to ensure a more productive allocation of promotion budgets, yielding better long-term results even though average acquisition costs may actually increase.

Allocation 120

Allocation Acquisitions Cable Cost 120