Remove help prospect

B2B Marketing Traction

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6 Ways B2B Marketers Can Add Value on Cyber-Monday

B2B Marketing Traction

On Cyber-Monday, there are other things of value to offer your customers and prospects. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Email a reminder of some existing key content on your website that can help your customers and prospects.

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B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. In an article in Sales and Marketing Magazine , Tim Reisterer warns that if marketers merely focus on the buyer persona, they miss the information they need to assist in prospect conversion.

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B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

Jeanne’s algorithm incorporated the value a business adds to a prospect online, the prospect’s motivation level, less any anxiety the prospect has or friction they experience dealing with your brand online. Are you converting online prospects to leads?

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Today’s B2B Marketer Must BAT, not BANT

B2B Marketing Traction

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. With today’s inbound marketing, marketers shouldn’t have to establish the prospect’s Need. Readers, what do you think?

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B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

Educate Prospects about Your Solution. Instead of promoting your solution with cool ads, catchy phrases and “push” marketing (marketing that is pushed upon prospects), educate prospects about your solution and attract (“pull”) them to your solution. Do you need to SAVE your marketing?

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3 Big Reasons B2B Marketing Content is Key

B2B Marketing Traction

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Good content is transparent, helpful and valuable to your prospects. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects.

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4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. First your connections (in this case referral sources, but it also applies to prospects) must know you.