Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. What they don't want to hear is "Call us now for a quote on how we can help you fix your CRM".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. Imagine if you could create a solution with key milestones including REAL dates that the your prospect/customer can save on their own Outlook/Lotus calender.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 1, 2006

By lead generation I mean very simply: "generating new prospects that will buy your products or services". If potential prospects leave you comments or provide feedback on your blog, don't just respond by saying "Thanks for your comment!" Help them get in touch with the right people. This helps when crafting these messages.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. Give thanks to those that have helped make you what you are and don't ever forget them. You can take this concept further. PS - I'm going to go thank my wife for allowing me to buy a 40' plasma.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The conversion goal is for prospective clients to call or complete the short contact form. Good luck!!

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Think of it as starting a conversation with your customers or prospects. Because this podcast gets published on a live website, you're giving one of your team members some recognition for helping to develop a new product.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

NOVEMBER 19, 2006

They may have inside information that could help the lead along in the sales process. Andrath stresses that you really need to arm sales with the materials they need to follow up with the prospect. You should know which email was sent to the prospect, when and by whom. It also ensures greater buy in from sales.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

NOVEMBER 20, 2006

Stefan defines authentication as the following: Authentication helps you, as an e-mail sender, prove you are who you claim to be and that you have the right to send e-mail from your IP address. Check out this article on ClickZ by Stefan Pollard called " Marketers Still Unclear on Authentication " for a better understanding of this concept.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

SEPTEMBER 16, 2007

They are helpful as they provide useful information. Market to your prospects. It demonstrates that the Washington Post knows its stuff and helps readers cut through the political rhetoric. You also have desktop widgets (for example, the ones that come with Windows Vista, Apple and Yahoo widgets ). Building your brand?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). In the interest of keeping my job :), let me qualify my last post.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. This continues the conversation and can help you determine if this person is truly qualified.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

OCTOBER 23, 2006

Your newsletters should not only be used as awareness tools to keep current customers informed as well as nurture potential prospects. I hope these tips help you and if you have implemented something like this, please let me know! Newsletters are full of search friendly keywords that people search for on a daily basis.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 18, 2009

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. In the lead management process, you need to define a process where leads get handed back to marketing in situations where prospects just aren't ready to buy.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. Hope the tips helped! PS - feel free to look for me on Facebook.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. I recommend making comments about people's moms - that really breaks the ice.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

MAY 1, 2007

While this is improving, it's evident that most companies only play lip service to the idea of really listening to their customers and prospects and providing the ability to join the conversation. It's best to help direct the conversation by providing the tools to do so.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MAY 17, 2009

@megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. What can you do that will make your customers "cool" and will make your prospects want to feel the same way? Why not let prospects know who which of your customers are currently visiting your web site. What can you do that will make your company stick out?

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100