KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. So yes, coffee does equate to productivity. Nature Bright SunTouch Plus. Where to buy: MarketingProfs. It’s science.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. So yes, coffee does equate to productivity. Nature Bright SunTouch Plus. Where to buy: MarketingProfs. It’s science.

Product 120

Product Planning Work Management Marketing Management 120

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Five percent of respondents planned to increase webinar production in 2020. industry or role) you want to attract to your business and product. It’s easy to get caught up in your product, making it the focus of your presentation. Define Your Offer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. ABA Banking Journal.

Work Management 102

Work Management Marketing Management Research Organization 102

Content Standard

FEBRUARY 2, 2021

While these visuals may seem complicated to implement in addition to live and prerecorded video sessions, an array of virtual event platforms exist to help companies with building virtual booths, hosting hybrid events, and generating engagement in innovative new ways. Webcasts featuring Q&A sessions (264%).

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

Adobe Experience Cloud Blog

AUGUST 24, 2020

This may mean presentations, product demos, and contract negotiations are in-person, on location. Even in consumer-facing industries, much of the awareness and consideration stages of the customer journey happen online, though the last leg of decision making may happen in-store or with the help of a salesperson or account manager.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. It can be set up with or without a chatbot , and is usually deployed on web pages to offer customers instant support and help them along the buyer journey. Image credit: McKinsey.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Oktopost

NOVEMBER 28, 2022

To help you, we’ve put together a list of six ways to improve your B2B engagement metrics and close more deals. There are a number of benefits to improving B2B engagement metrics: Close more deals: B2B engagement can help businesses close more deals by developing relationships with potential customers and understanding their needs.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

SpotMe Blog

JULY 5, 2022

iCap Translate Network connects to both Lexi and Smart Lexi products to deliver automated, affordable translations into nearly 20 different major languages. iCap Translate allows viewers to choose from up to 4 different language dropdowns during any live webcast. It is more affordable and faster than human translation services.

Advertising Agencies 52

Advertising Agencies Webcast Service Media 52

Onalytica B2B

DECEMBER 13, 2017

Mari is an expert webinar leader and live webcast host, and serves as Brand Ambassador for many top companies. I specialized in e-commerce, information products, email marketing and business development coaching. He’s a fabulous and productive leader with integrity and he evangelizes and embodies best practices.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

KoMarketing Associates

MAY 25, 2017

If you have not yet tested remarketing as a part of your B2B lead generation strategy, read on and see if and how one, two, or all three of the following strategies can help drive high quality leads, improve your return on ad spend, and further propel your B2B marketing efforts. Target Website Visitors with Lead Gen Ads. Final Thoughts.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who clicks on your product / solution pages is not a lead. But first, what is an inquiry and what is a lead?

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Sharpspring

APRIL 29, 2020

Most of your posts should be designed to provide your customers with useful information or help them solve a problem. You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. Help your employees get started by hosting a LinkedIn lunch and learn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. They focus on delivering short-form webcasting (i.e. Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. These will help you track event promotion. Which solution will suit your needs?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Vidyard

MARCH 30, 2015

One thing I’ve learned about video production: it can be expensive. Also, if you’re targeting larger companies with your videos, you’ll want a more professional and polished video production. That’s a lot of production work, so we’ve figured out a process that makes our limited budgets go a long way.

Budget Programs 53

Budget Programs Video Marketing Product Webcast 53

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Here are three proven tactics to help make it happen. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Grow Your Partnerships.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Content4Demand

AUGUST 6, 2019

Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Here are three proven tactics to help make it happen. Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Grow Your Partnerships.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Leadspace

AUGUST 15, 2019

It simply means that business markets have longer product to market lead times. It’s less about friends vouching for a consumer brand they love, and more about companies vouching for a product that changed how they do business. Well, to help, here are five ways to make content speak to a business audience. Make an impact.

Webcast 48

Webcast Business Case Studies Case Study 48

Binary Demand

MARCH 26, 2024

Let’s uncover how it works with the help of an example. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Think about your product or service, your value proposition, and what need your organization fulfills for your customer. However, it’s a vital component of trade show success.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Content4Demand

OCTOBER 13, 2020

For context, 8-track tapes were still in production until 1988. PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember information. But such widespread use conveys that PowerPoint is effective at some level.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Only B2B

FEBRUARY 28, 2018

With this in mind, we are discussing 3 demand generation trends that can help you boost lead generation this year. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Wondering, how to use live streaming for your B2B services/products? Live Streaming.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Hubspot

OCTOBER 16, 2018

That's why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. Oracle’s lead generation form is unique because it includes a description of the reasons why so many impressive companies use their product already.

Lead Generation 69

Lead Generation Leads Lead Marketing Qualified Leads 69

SpotMe Blog

JANUARY 26, 2022

The tool helps with collaboration. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. It helps in creating high-quality virtual events. Do you have a physical office overseas?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Adobe Experience Cloud Blog

APRIL 10, 2017

Partnerships can come in several forms: Reseller and VAR partners are applicable to any industry whether it’s hardware or software, or a product or a service. Any company that needs to grow without the overhead of a large sales force can set up a program for other companies to resell their product. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Content4Demand

MAY 1, 2020

If you missed the webcast, you can watch it on demand here. Realign on Priorities Before you get to work on an action plan, take the time to connect with your colleagues in product marketing and sales. This will help you create relevant and immersive experiences that your audience wants to binge. It’s simply time to pivot.

Planning 88

Planning B2B Thought Leadership Webcast Webinar Metrics 88

Conversica

APRIL 18, 2019

We did a webcast together, and I wrote up the highlights and some Q&A with Kristina below. Kristina is a real expert in this field, leading the sales development team at Five9 and previously having helped top tier venture-backed startups ramp and optimize their sales development efforts while she worked for at SalesRamp.

Top of Funnel 40

Top of Funnel Practices Webcast Peer-to-peer 40

Only B2B

MARCH 17, 2020

Use account-based marketing to help drive the right people from the right organizations to attend and meet with your team. We can help you increase the registrations and drive more footfall to your events by offering an integrated, flexible and end-to-end event promotion package that is tailored as per your industry needs.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Conductor

APRIL 15, 2020

When thinking about how to help your audience, it’s critical to start with “what are THEY looking for?” You can’t help them unless you know the questions they’re asking and the problems they’re looking to solve. By answering product questions truthfully and fully, you put yourself top of mind for when money is available for purchases.

B2B Marketing 64

B2B Marketing Enterprise Management Planning B2B 64

Marketing Insider Group

JANUARY 13, 2011

We need to develop innovative new products. We had a great product and amazing customers. I interviewed our top customers very briefly and asked them how they found out about us, what information helped them chose us, what made us unique in their minds and whether they were open to being references. Talk to a customer!

Webcast 100

Webcast Work Management Marketing Management Content 100

KoMarketing Associates

MAY 23, 2017

You can even build out a Twitter List like “The Top 50 Influencers in the [Industry] Space” to set yourself up for ongoing engagement and help stand out from other businesses. Promoted Tweets can also help spread these types of messages to highly targeted and relevant audiences. Get Noticed by Prospects.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. Like I said, having a new perspective, having some help in terms of being creative and thinking outside of the box, and getting help with the survey. It really helps you as an extension of your core in-house team.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Think about your product or service, your value proposition, and what need your organization fulfills for your customer. However, it’s a vital component of trade show success.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

The ROI Guy

DECEMBER 2, 2014

The research clearly indicates that the issues are not around sales having enough leads, more sales training, improved social selling ability or increased product knowledge. The value articulation issue revolves around improving sales productivity. Buyers have less patience than ever for empty product pitches.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Tomorrow People

OCTOBER 12, 2011

This is your unique content asset and applying it right will help raise your profile as an industry leader. This is the stage in the Zoober process where you engage in a conversation with your potential customers by building an audience for your products or services. It includes online content such as: Articles. White papers.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120