The ROI Guy

FEBRUARY 4, 2009

For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Simple Savvy Savings recommendations to help reduc. Cold, hard decisions are being made on where to trim personnel, hardware and software spending.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Time Frame for Measuring CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

In the early days of IT, product selling was prevalent, pitching products to innovators who were shown a product’s features and functions and then figured out on their own how to apply it to a pain / opportunity. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

More importantly, since innovation is only 10% of the typical IT budget today, reducing ongoing management costs can help reallocate precious resources and budgets to more innovative tasks and projects – delivering true business value. One of the most important infrastructure investments is a database platform. Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. Improving IT productivity 4. This can yield significant cost savings and benefits including: 1.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

DECEMBER 14, 2005

Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 9, 2010

As sponsors of the conference, Alinean is greatly looking forward to participating and helping sales enablement professionals understand how the new economy is driving significant changes in buyer sentiment, and how addressing such changes will mean the difference between taking the lead, or being an also-ran. Value selling is an imperative.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 17, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Frugalnomics: Business Productivity and Cost Reduc. Is Marketing Too Busy? The Forgotten Sales Profess. Powered by Blogger.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 10, 2010

Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. In both cases, frugal buyers will be looking for proactive help in guiding budgets, and any project proposal must quantify a significant return on investment and quick payback. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40