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How B2B Marketers Are Responding to Tough Market Conditions

Top Rank Marketing

Sales growth is down for B2B products. A Challenging Time for B2B Marketers While warnings of an economic downturn haven’t been realized to the fullest degree , it’s clear that external conditions are having an impact on B2B activity, especially in the volatile tech space. Ad spending is up. Meanwhile, purchase cycles are extending.

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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

When coupled with the principles of advantageous excellence (AdvEx), digital transformation becomes a catalyst for continuous improvement, agility, and long-term success. We’re here to help you unlock the power of this combination. Have questions?

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Sculpt Your Way to “Advantageous Excellence” Via Iteration | What’s Your Edge?

Vision Edge Marketing

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Imagine you’re asked to define “SaaS product marketing.” But, experienced marketers find it difficult to agree on a definition for “product marketing.”. But, there’s another reason product marketing defies clear definition. Product" can mean something broad or specific. Product” also implies a one-time sale.

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B2B Marketing in Pandemic Times: Here’s What to Do NOW (Research)

Webbiquity

” Though the vast majority remain optimistic about the long-term future for their enterprises, they need help getting through the current, extremely challenging times. Conditions are changing quickly, and marketers need to keep up. Per the study, 53% of respondents say they are in the market for B2B products and services.

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Sales Contracts: Elements, Process & Best Practices

Salesforce Marketing Cloud

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” They detail the scope of work/product and the conditions of the sale to prevent misunderstandings between the buyer and seller. ” to close a sale. Where can one use a sales contract?

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