Tomorrow People

JUNE 7, 2021

Tomorrow People, the product marketing agency with offices in Birmingham, London, and New York, is delighted to announce that it won the contract to provide product marketing and creative services for Fable Data, the highly regarded data and insights company. We’re always happy to add value in areas where we are strong.”.

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Tomorrow People

NOVEMBER 2, 2020

These updates will ensure that you avoid mixed language blog content, and will help long-time blog users adopt some of our new multi-language blog functionality. We've loosened restrictions in blog settings so you can have different templates, comment settings, and more, for your different blog languages. Getting More Out of HubSpot.

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Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

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Tomorrow People

NOVEMBER 12, 2018

Far from it being just about the product or price, her customers care deeply about the ethos of the business they buy from, including its privacy, personalization, and ethics. But increasingly, those concerns stretch beyond the product or service offering. We all know the value of listening to the customer.

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Tomorrow People

MAY 4, 2021

Hybrid cloud solution provider Cegal has appointed product marketing agency Tomorrow People to deliver a range of marketing and creative services with the goal of lead generation. Alistair Norman, marketing director at Tomorrow People, said: “Cegal is an advanced and forward-thinking company with a compelling product offering.

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Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Craig Zingerline, Chief Product Officer, Sandboxx.

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Tomorrow People

MAY 24, 2022

Launching a new product is just the beginning. So, you’re close to launching a new product. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event.

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Tomorrow People

MAY 30, 2022

This article shares 8 pointers to help you get started on the right track. Sometimes, customers simply grow out of their need for your product; this is something you don’t have control over. Create a product roadmap that clearly outlines the vision, direction, and progress of your product. How to get started.

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Tomorrow People

APRIL 27, 2022

If you’re not sure of what kind of data you should collect or how it should be organised, the 3Cs framework can help. The data you have gathered will help you determine whether a certain segment exhibits these characteristics. Company data and competitor insights will help you decide if this is the case. Conclusion.

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Tomorrow People

JULY 19, 2022

According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success.

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Tomorrow People

NOVEMBER 17, 2021

Having a sustainable competitive advantage can help. In fact, businesses with blue ocean strategies are often vulnerable to fast followers and me-too competitors, who are ready to imitate their products and services with slight improvements. B2B companies in existing markets need to stand out. This is where SCA comes in. Brand meaning.

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Tomorrow People

JUNE 14, 2022

Even though indirect and replacement competitors provide a different product or service from yours, analysing them could lead to unexpected opportunities for growth and innovation. Tip: Create a comprehensive list of direct, indirect and replacement competitors first (tools like Crunchbase can help you do this).

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Tomorrow People

JUNE 20, 2022

This is because brands can’t be easily copied, unlike most types of products. When used properly and consistently, brand elements can also help you achieve several strategic branding objectives like shaping your positioning strategy , identifying your brand personality, and more. Communicate your brand’s meaning. Meaningfulness.

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Tomorrow People

SEPTEMBER 22, 2022

TicketCo’s online presence is also set to be overhauled, with a brand new website to reflect the new brand and product positioning. Alistair Norman, marketing director at Tomorrow People, said: “TicketCo has a great story to tell about how they make ticketing easy and simple, with powerful features to help event organisers meet their goals.

Work Management 156

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Tomorrow People

APRIL 19, 2021

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. They asked for Tomorrow People’s help in bringing the podcast to life, from creative direction before the mics were on, to post production and editing. It’s good to talk. Building the look and feel. Visual style.

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Tomorrow People

MARCH 8, 2021

Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome. This applies equally to internally and externally facing content. If publishing on the website, where exactly will it appear?

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Tomorrow People

JANUARY 8, 2021

What we’re talking about are the technical aspects and inner workings of products. The stages of a typical GTM plan may look a little like this: Markets: What industries and sectors are optimal for your product? Where will you promote your products? Price: How much will you charge for your products for each customer group?

Marketing Analytics Tools 156

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Tomorrow People

NOVEMBER 25, 2021

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). Firstly, VoC data is crucial for product and feature development. This ultimately enables you to differentiate your company and drive sales.

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Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. 2021 marketing trend 2: Product marketing takes the lead. The rise of product marketing came as companies develop more sophisticated offerings and ramp up their product development.

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Tomorrow People

MARCH 23, 2021

Think about all the time and work you invest each day to help your brand become a category leader. As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Clarify your product’s unique selling proposition. Remember: Prioritize measurement.

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Tomorrow People

JUNE 8, 2021

SaaS organizations tend to calculate churn over the average time period of their product or platform subscription. The more engaged your customers are with the product, the less likely they are to drop off the radar. The goal should be to make your product a regular, useful, and positive part of their routine.

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Tomorrow People

OCTOBER 31, 2017

You need to get buy-in by making the case for how a content marketing strategy can help and what safeguards you will have in place to alleviate their concerns. This will also help to identify and deal with any issues in a timely manner. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing.

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Tomorrow People

OCTOBER 8, 2020

Unemyr provides a comprehensive and helpful overview of the new data-centric landscape. - - - - -. Hooked: How to Build Habit-Forming Products Nir Eyal with Ryan Hoover ( @nireyal ) Drawing on a background in the gaming and advertising industries, plus years of research, Eyal unveils the secrets of ‘addictive’ products.

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Tomorrow People

NOVEMBER 21, 2017

Helps create a sense of urgency. A live video or photo shared as-it-happens requires little preparation and no post-production. Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Keeps content varied. That’s right.

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Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. This can be business-to-consumer (connecting with people through positives like pleasure) or business-to-business (helping people to resolve their problems).

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Tomorrow People

NOVEMBER 14, 2017

Are they just one of a crowd offering good but indistinguishable products? For those involved in selling services and products to businesses, differentiation becomes ever more vital. These B2B brands are seeking to shape their markets with fresh approaches to transform customer perceptions regarding their products.

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Tomorrow People

NOVEMBER 16, 2018

Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends. If a content marketing strategy is to make a meaningful difference, it needs to focus away from the marketing side and help our customers understand, engage, and inspire at scale.

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Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Data Fusion magazine enables Cognite to take a higher thought leadership position thanks to its focus on concepts rather than product. A voice of authority. Insights from a range of leading organisations add weight and authority.

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Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. And it helps that mobile technology has come on as well. It will help us shape things differently. Some marketing strategies are having a renaissance.

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Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. The answer lies in brand research.

Research 156

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Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. The answer lies in brand research.

Research 156

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Tomorrow People

MARCH 1, 2018

Watch our latest webinar to discover how content marketing can help manufacturers generate leads and improve customer experience. To stand out in the manufacturing industry, you need to raise awareness about your company’s products and services. Only 14% of of manufacturing marketers say they’re using content marketing successfully.

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Tomorrow People

APRIL 27, 2021

You want to help your audience learn, grow, and solve difficult problems. Interesting post: "10 Things That Would Have Helped Me Go From $1m to $10m Faster with Less Stress". Helping your organization become truly customer focused. Having confidence that your product is correctly priced. Summary & Takeaways.

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Tomorrow People

NOVEMBER 6, 2020

Organizations were forced to make quick decisions and adjustments to facilitate the emerging consequences: halts in production, disruption of supply lines, remote working as the only option, (for many) rapidly falling revenues and the looming threat of layoffs. 78% believe brands should help consumers in their daily lives.

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Tomorrow People

NOVEMBER 9, 2018

It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars. In other words, you’re being outcompeted.). Call it ROC: Return on Content.)

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Tomorrow People

NOVEMBER 6, 2020

But helping your customers solve their problems is where most of your value proposition lies. Cut your losers and add some more productive activities to your list. Boost company-wide productivity. Sometimes founders become so enamored with their own idea that they don't worry about meeting customer needs. Celebrate success.

Business 120

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Tomorrow People

OCTOBER 27, 2020

Look for patterns in your campaign data that can help you plan better than before. Though more difficult to measure and draw conclusions from, they can help you see whether your latest tactics seem to be working. Leading indicators can help an organization’s decision-makers spot issues and act fast. Track Metrics that Lead.

Lead Ranking 156

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