The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? This helps solidify our understanding of the buyer’s needs at each stage. Sales Enablement Content. Content Framework.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? This helps solidify our understanding of the buyer’s needs at each stage. Sales Enablement Content. Content Framework.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Stay tuned! United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 28, 2015

Train sales reps on value, not on product features. Is your content focused on promoting the product features or in showing value? Train sales reps on value, not on product features. Tell someone in sales how to pitch the product and it almost guarantees they will do a different way. OK, let’s dive into each one.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. Common sense, obviously, but it just helped me see my workload in a different way. are the ones that will help you get stuff done. An Effective Marketer gets things done.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

SEPTEMBER 25, 2012

Be proactive and reach out to your partners to get feedback and to provide help in planning campaigns. Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution. Ensure your partners are using your content correctly and following your brand guidelines.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 21, 2012

For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. What: New product release walkthrough. Focus: Step-by-step product walkthrough, business scenarios, best practices. What: Educational (non-product). New product coming out?

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JANUARY 17, 2012

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Organize and plan products.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function. The Integrator.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JUNE 7, 2012

To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products. Does our product solve that problem? This can include queries such as: Is it in the right market? Is it the right kind of company? Is this person the decision maker?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

FEBRUARY 29, 2012

The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model. Educate and Train.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

FEBRUARY 19, 2013

Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere. If you have a relatively short sales cycle, then developing content focused on driving leads down the marketing funnel to help close deals might be the best bet.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JUNE 29, 2011

The goal is to get everyone on the same page and be productive once the show starts. Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Everything at the show floor is good food for thought that can help improve your own presence at the next show. Promote your session.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

NOVEMBER 28, 2011

When helping others with content, I usually start by asking what the goal is. Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products. Big mistake.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

FEBRUARY 9, 2012

Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). Capture your target.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 8, 2012

First, because if you simply take the exact same message and just change the publishing format (from PowerPoint to video, for example) it may attract different readers but it doesn’t help promote or further expand the message, it’s just a rehash of what has already been said in another format.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. This all leads to a few things.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MAY 20, 2011

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. David Meerman Scott argues that one of the benefits of creating buyer personas is that it will force you to create meaningful, easy to digest content that will actually make a difference in the buying process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Free marketing that sells Free marketing stuff can definitely help a company improve its brand and get new customers. Give away free stuff. Can free stuff sell?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

SEPTEMBER 12, 2011

To avoid excluding people without smartphones or those without a reader app, then provide other ways for them to respond to ads, or find out more about products. &# – eConsultancy. But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page?

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. I hope these simple tips will help you with your webinar initiative!

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 10, 2011

You may get some interesting reactions and questions that can help further fine tune the message. A principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. Get a few different people (i.e.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Sponsor logo nicely placed helps give authority to the email. Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

DECEMBER 8, 2010

I.E. one type of content is sent to the IT Manager who is evaluating vendors while another is sent to the Programmer who is trying to learn more about your product. what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MARCH 24, 2011

Because the solution to the disconnect facing marketing and sales today is to fix the “lead problem&# , once leads are better qualified the two organizations can be friends again. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100