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Creating a Continuously Improving Content Strategy

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David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle: The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.

5 Tools to Measure Digital Influence

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Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). Listed below are five tools that measure social influence: Klout.

Must-Have Tools to Help Monitor Your Business Remotely

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Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. The post Must-Have Tools to Help Monitor Your Business Remotely appeared first on Sazbean. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Asana for task management software.

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Interview with David T. Scott — Author of The New Rules of Lead Generation

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They just need very effective lead generation marketing to help bring customers to them. In my book, I help them to understand these tactics, and provide strategies for how to use them effectively. 4. Also, many marketers don’t know which lead generation tactics will provide them with the best leads, or help them to reach their target customers. and how to use them.

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Content Methodology: A Best Practices Report

It also helps maintain relationships with vendors, agencies, and. suppliers, and can help facilitate corporate communications and build company culture. Product and research divisions can provide dynamic. The studio helps unify the company around a. Ultimately, a strong content methodology can help get you there. and crisis management, or even productivity.

6 Ways to Increase Word of Mouth Referrals with Social Media

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People are much more likely to trust a colleague, friend or relative over what a business has to say about their products or services. Social media, when used properly and consistently, can help small businesses increase referrals. Since Here are some ways social media can help increase word of mouth referrals. Social media can also help you track (and give back) for referrals.

How Your Products Influence Your Brand

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Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. If they buy your product and it fails to perform as advertised, they’re probably going to complain. Thoughts?

How to Incorporate Video Into Your Website for Better Conversion

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Another vital statistic about video from Internet Retailer: Visitors that view product videos are 85 percent more likely to make a purchase. If you want your visitors to make a purchase, then you can post product videos. Consider some of these suggestions for your website: Showcase your product in the wild. You could also add video of creative uses for your product.

How to Ensure Your Social Media Campaign Succeeds

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As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy. Our team is committed to helping you succeed in every social media campaign your company desires to launch.

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Have you created training videos, product brochures, product diagrams, etc.? What content do you already have?

15 Sources of New Content for Your Social Media Strategy

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Can you help ease frustration by providing additional content or information? Look at the conversations that competitors, industry publications, and customers are having and see how you can help. Reviews – When people go to buy a product or service, they often like to do some research first. Similarly, how about asking others to review your products?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Would spending more money help? tools can help companies maximize their efficiency. emerged with smart products that offer features like. attention from a high level of production to. increase productivity. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. How does.

Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well.  I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… Set Specific Goals One of the biggest problems that many advertising (and marketing) campaigns have is the lack of a clear goal. News & Notes

Ways to Empower Your Brand Ambassadors

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Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size.

How and Why to Get Started with Video Advertising

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It can help you get more customers and attract better customers. Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Print ads, online display and text ads, video ads.

Your Website is Your Online Business Card

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You want potential customers to not only understand exactly how you can help, but why you’re different than your competitors. Answer Questions Oftentimes when someone is searching for a service provider or for a product, they have a problem they need solved. Customer testimonials and reviews help, as do case studies with specific results that solve a specific problem.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. products.” I’d imagine that sentiment rings true for many marketers in all. Copyright © 2015 Contently. All rights reserved. content.

3 Brand Publishers You Should Copy

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DriveTime, a used car dealership, helps people with credit challenges find and finance a car. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch?

Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. Marketing can help improve all of these areas. Having good marketing research improves products to increase sales and improve customer support. The same is true with marketing decisions.

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Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

4 Ways Your Marketing Fails

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More importantly, it means understanding the entire point of marketing: explaining to potential customers what your product can do for them. Customers Can’t Understand How You can Help. Our product does X, Y & Z. How does the fact that it does X help me? This is especially true of services and business-to-business products. Trier (Photo credit: sazbean).

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. help sales close deals, and B2B buyers prefer to. they praise your products and capabilities. the program helps our web. engage with peers.

19 Reasons to Use Google Analytics for Your Business

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Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services.

Worst Marketing Mistake: Features Instead of Benefits

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Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. As a customer, how does that help you make a purchase decision?  If you’ve done your research or you happen to be very knowledgeable about every feature, then the list may inform your decision. Are there situations when one spec is better than another?

Best Business Uses for Instagram

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While plenty of people use the service as a means to show off their products like they were in a catalog, it’s important to note that lots of people online appreciate subtlety in their social media marketing. Instead, it can be helpful to present the product in a thoughtful, creative manner. Another idea is to create demonstrations of how your product works.

Data Visualization: the Way of the Future, or Just a Trend?

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Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services. About the Author. and Chicago, IL.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

The 1 Billion Dollar Question: How Can I Use Instagram for My Business?

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The truth is—B2C businesses that sell a concrete product, such as restaurants and clothing stores, as well as bands and those in the entertainment industry are much more likely to benefit from Instagram. Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products.

7 Social Media Monitoring Essentials

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Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. What else do you monitor on social media?

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Why Training Staff How to Use Social Media Will Help Your Business  (Future Lab). How to Get Reader Feedback that Helps Shape Your Next Product  (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Small Biz Trends). brick by brick).

Top 5 Tips for a Successful Kickstarter Campaign

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If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. Who is the finished product for? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

Caution! What value message are you sending with Groupon?

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And what message are you sending to your customers about the value of your products? If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe. Reduced Service.

Dead? Social Media’s Explosive Growth is Only Beginning

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In the future it will be a feature, not a product, he argues. For one thing, I can’t help but imagine raw user numbers still have a long, long way to go in many parts of the world just beginning to come online. Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over. Surely Facebook represents the forward line of all social media. Just gradual growth now.” ” – Dead?

Social Media in 15 Minutes Per Day

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Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. This is where you’ll get the most bang for the buck since it builds relationships and helps people get to know you. Also hooks into Google Buzz to help distribute your curated content.

How PR Can Get the Most Out of Their Crowdfunding Budget

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You can’t expect to get results by simply posting information and asking for help. You need to engage with a successful journalist or blogging before pitching your product, idea or cause. Before the Crowdfunding craze began, there were few ways that you could effectively market online for donations short of begging for contributions through PayPal. Happy Crowdfunding! Marketing

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

The Increasing Value in Being Local

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By being part of a community, by not only selling to the community, but helping to build something for the community, there is an opportunity for businesses to grow within that community. By starting local, I think companies have an opportunity to grow a loyal following that can help them expand in the future. Meaning in Community. The state economy is down. Sustainability.

Common Sense Guidelines for the Legal Use of Social Media

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While the guidelines are meant to protect consumers, following them will also help you create a reputation for trust. Feel free to read the full guidelines yourself, but here are some general common sense principles that should help: Be Upfront About Who You Are Make sure that it’s completely obvious who you are when you’re interacting on social media. Thoughts?

2 Examples of Great B2B Engagement on Facebook

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While they do mix up their helpful content with some promotional material on their Facebook page , everything is presented in a light-hearted and fun manner. Their customers, who initially were mostly libraries and government agencies, really love the product and get involved by telling as many people as they can. That fun spirit really comes out in their social media engagement.

Hard Learned Lessons about Advertising and Small Business

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The average selling price of one startup’s product was $1,200, but the advertising cost to obtain a single lead was over $300. By contrast, if the product price is $25,000 and the advertising cost to obtain a lead was $200, then the producer may have a viable marketing strategy. This is a guest post by Cynthia Kocialski, who is the founder of three tech startups. Trust but Verify.

Pricing Based on Customer Expectations

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Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Same as a high quality level.  In order for someone to be willing to pay for your product, you need to be within their range. If you can, try to offer different products or services at different price points. Yet it is usually only given a perfunctory once-over.

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Google Glass Needs to Find a Way to Be Cool or Useful

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think Google does have an opportunity to make Glass something that people want – There definitely are times when having a hands-free, visual way to interact with your phone would be very helpful. I can envision times when I’m cleaning, washing dishes, working outside, etc., Image via CrunchBase Google Glass has a problem. They’re really not cool to wear. What do you think?

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