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Creating a Continuously Improving Content Strategy

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David Somerville over at eConsultancy put together a great post to help you understand how to create a content strategy that is continuously improving with a content cycle: The Content Cycle is a simple process that can be adopted by any business, big or small, to help ensure that they are producing online content that reaches their digital objectives.

5 Tools to Measure Digital Influence

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Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). Listed below are five tools that measure social influence: Klout.

Must-Have Tools to Help Monitor Your Business Remotely

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Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. The post Must-Have Tools to Help Monitor Your Business Remotely appeared first on Sazbean. Owners need the flexibility to monitor their business while they are on the go. How can you be hands-on when you are away? Asana for task management software.

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How Your Products Influence Your Brand

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Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer. If they buy your product and it fails to perform as advertised, they’re probably going to complain. Thoughts?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. Have you created training videos, product brochures, product diagrams, etc.? What content do you already have?

Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. Marketing can help improve all of these areas. Having good marketing research improves products to increase sales and improve customer support. The same is true with marketing decisions.

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Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well.  I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… Set Specific Goals One of the biggest problems that many advertising (and marketing) campaigns have is the lack of a clear goal. News & Notes

How to Ensure Your Social Media Campaign Succeeds

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As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy. Our team is committed to helping you succeed in every social media campaign your company desires to launch.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

How and Why to Get Started with Video Advertising

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It can help you get more customers and attract better customers. Once the top of the crop pick for getting your brand and products known, television advertising yielded ground to Internet advertising, filling your computer screen with flash videos and obnoxious pay-per-click banners that got in the way of your online journey. Print ads, online display and text ads, video ads.

7 Social Media Monitoring Essentials

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Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. What else do you monitor on social media?

Ways to Empower Your Brand Ambassadors

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Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different. They know I’m a fanatic about their brand because I buy their products, tweet about them and also because others tweet at them, talking about how I induced him or her to try them on for size.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Why Training Staff How to Use Social Media Will Help Your Business  (Future Lab). How to Get Reader Feedback that Helps Shape Your Next Product  (ProBlogger). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Small Biz Trends). brick by brick).

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. B2B Marketing.

Top 5 Tips for a Successful Kickstarter Campaign

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If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. Who is the finished product for? This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people.

Caution! What value message are you sending with Groupon?

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And what message are you sending to your customers about the value of your products? If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t. Social discounting sites like GroupOn , Living Social , Facebook deals, etc. are all the rage. Win win, right? Maybe. Reduced Service.

Dead? Social Media’s Explosive Growth is Only Beginning

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In the future it will be a feature, not a product, he argues. For one thing, I can’t help but imagine raw user numbers still have a long, long way to go in many parts of the world just beginning to come online. Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over. Surely Facebook represents the forward line of all social media. Just gradual growth now.” ” – Dead?

How to Incorporate Video Into Your Website for Better Conversion

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Another vital statistic about video from Internet Retailer: Visitors that view product videos are 85 percent more likely to make a purchase. If you want your visitors to make a purchase, then you can post product videos. Consider some of these suggestions for your website: Showcase your product in the wild. You could also add video of creative uses for your product.

Social Media in 15 Minutes Per Day

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Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. This is where you’ll get the most bang for the buck since it builds relationships and helps people get to know you. Also hooks into Google Buzz to help distribute your curated content.

Worst Marketing Mistake: Features Instead of Benefits

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Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. As a customer, how does that help you make a purchase decision?  If you’ve done your research or you happen to be very knowledgeable about every feature, then the list may inform your decision. Are there situations when one spec is better than another?

Data Visualization: the Way of the Future, or Just a Trend?

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Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services. About the Author. and Chicago, IL.

The Increasing Value in Being Local

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By being part of a community, by not only selling to the community, but helping to build something for the community, there is an opportunity for businesses to grow within that community. By starting local, I think companies have an opportunity to grow a loyal following that can help them expand in the future. Meaning in Community. The state economy is down. Sustainability.

2 Examples of Great B2B Engagement on Facebook

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While they do mix up their helpful content with some promotional material on their Facebook page , everything is presented in a light-hearted and fun manner. Their customers, who initially were mostly libraries and government agencies, really love the product and get involved by telling as many people as they can. That fun spirit really comes out in their social media engagement.

Your Website is Your Online Business Card

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You want potential customers to not only understand exactly how you can help, but why you’re different than your competitors. Answer Questions Oftentimes when someone is searching for a service provider or for a product, they have a problem they need solved. Customer testimonials and reviews help, as do case studies with specific results that solve a specific problem.

19 Reasons to Use Google Analytics for Your Business

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Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership. This is a guest post by David Murton, whose company, a small orange, provides personal and business hosting services.

The 1 Billion Dollar Question: How Can I Use Instagram for My Business?

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The truth is—B2C businesses that sell a concrete product, such as restaurants and clothing stores, as well as bands and those in the entertainment industry are much more likely to benefit from Instagram. Once you type in the name of your company, you will be able to see all of the people who have already been using Instagram to take photos of your products.

4 Ways to Increase Your Audience Online

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Running advertising and promotions can be effective, but you’ll probably get a percentage of people who are only interested in your offer, and may not be interested in your products for the long term. Still, this can be a good way to get a boost to begin with, and certainly works well to promote certain products or events. 3. photo by OakleyOriginals , on Flickr).

3 Brand Publishers You Should Copy

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DriveTime, a used car dealership, helps people with credit challenges find and finance a car. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face. Does your company create content that does not have a direct sales pitch?

How To Become Confident In Your Internet Video Blogs

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This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. If you can engage with your audience you’ll make a stronger connection with them and that should in turn help you to get more and more confident on camera. 3. Always Know What You Are Talking About. Make Sure You Know Your Target Audience.

Providing Content Your Customers Want

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No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products). But what if all the effort you’re spending on creating that information is for naught? Being a Resource. Giving to Get.

Missing the Boat by Not Connecting Sales to Marketing

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First of all, you never really tried to establish a relationship based on being helpful.  I realize this takes time, but so does building a business. While marketing is busy connecting and talking to potential customers about their needs, sales needs that same information to provide helpful and tailored conversations that will be more efficient for everyone involved. How to do this?

Insights from Four CIOs Who Happen to Be Women

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Knowing when to jump to a new position, and being ok with uncertainty will help you look for new opportunities to grow and advance. Changing cultures, either in a different role, division, company or industry, helps you grow in new ways and lets you shine by giving you an opportunity to apply what you’ve learned in one place to a new one. Listening to the 4 women was intriguing.

Leveraging Social Networking for B2B Lead Generation

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The products and services that are sold are usually much higher in cost, which requires more hand-holding during the sales process. This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. Increasing your reputation will help generate referrals.

6 Lead Nurturing Emails Every Business Should Send

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If you’re interested in starting or improving upon your existing lead nurturing campaigns, make sure you incorporate these 6 types of emails into your lead nurturing mix to help move your leads swiftly through the sales funnel and join the other lucky ones who are already sales-ready. 1.) Remember, these emails shouldn’t be overtly salesey, but should correspond to your product and service offerings that solve their problems. Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. News & Notes

Best Business Uses for Instagram

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While plenty of people use the service as a means to show off their products like they were in a catalog, it’s important to note that lots of people online appreciate subtlety in their social media marketing. Instead, it can be helpful to present the product in a thoughtful, creative manner. Another idea is to create demonstrations of how your product works.

Pricing Based on Customer Expectations

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Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. Same as a high quality level.  In order for someone to be willing to pay for your product, you need to be within their range. If you can, try to offer different products or services at different price points. Yet it is usually only given a perfunctory once-over.

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3 Tips to Use Social Media for Exceptional Customer Service

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To help combat instances like mine and leverage your social media presence for exceptional customer service, here are 3 ways to turn your social media accounts into contemporary customer service stations. 1) Monitor Every Online Account. Don’t set up a Twitter account and neglect to monitor your @replies, direct messages, or various mentions of your brand, products, and services. A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. News & Notes

Five Free Tools for Startups to Measure Impact of Online Videos

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This will help in identifying your audience. You can check out his website  Melbourne Video Production for more information. Video camera in action. Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Youtube Video Analytics can even track videos which are embedded to a website or a blog.