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Creating a Continuously Improving Content Strategy

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Implementing it is a sure-fire way to not only improve the efficiency of content production, but also to prove that content can most certainly deliver ROI for your business.

5 Tools to Measure Digital Influence

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Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing.

Must-Have Tools to Help Monitor Your Business Remotely

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Make sure productivity doesn’t drop while you’re away by implementing task management software to monitor certain projects. The post Must-Have Tools to Help Monitor Your Business Remotely appeared first on Sazbean.

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How Your Products Influence Your Brand

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Other than advertising and marketing, products and services are how people experience your brand. It doesn’t matter how awesome your marketing and advertising is, if your products can’t live up to the hype, your brand is going to suffer.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. With marketing now responsible for helping to nurture and.

15 Sources of New Content for Your Social Media Strategy

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Can you help ease frustration by providing additional content or information? Look at the conversations that competitors, industry publications, and customers are having and see how you can help. Similarly, how about asking others to review your products?

12 Tips for Creating a Social Media Content Strategy

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If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences.

Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. Marketing can help improve all of these areas. Having good marketing research improves products to increase sales and improve customer support.

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Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. With marketing now responsible for helping to nurture and.

How to Ensure Your Social Media Campaign Succeeds

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As you interact with followers, engage with industry influencers and follow other companies that complement your product, you will improve your overall reputation online. Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy.

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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7 Social Media Monitoring Essentials

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Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Monitoring is an essential part of any Internet or social media strategy.

Ways to Empower Your Brand Ambassadors

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Getting consumers to buy your product is one thing. Getting them excited enough to buy your product and tell their family and friends about it is something completely different.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. With marketing now responsible for helping to nurture and.

How and Why to Get Started with Video Advertising

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It can help you get more customers and attract better customers. Seeing an opening, app developers began planting deceptive ads in their products. Consider these tips: Keywords: Determine which words and phrases your target audience would use to find your product or service.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Why Training Staff How to Use Social Media Will Help Your Business (Future Lab). How to Get Reader Feedback that Helps Shape Your Next Product (ProBlogger).

Top 5 Tips for a Successful Kickstarter Campaign

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If you’re just thinking ‘where can I get a website made’ – and then post up a campaign based around your personal site, which isn’t helping anybody – then it’s likely to be rejected. Who is the finished product for?

Caution! What value message are you sending with Groupon?

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And what message are you sending to your customers about the value of your products? If you are considering a new tactic, it may also be helpful to talk to other businesses who have used it to get insights into what worked and what didn’t.

Dead? Social Media’s Explosive Growth is Only Beginning

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In the future it will be a feature, not a product, he argues. For one thing, I can’t help but imagine raw user numbers still have a long, long way to go in many parts of the world just beginning to come online. Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world. At least in the United States, though, their rapid expansion through acquisition of new users may be over.

Social Media in 15 Minutes Per Day

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Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. Also hooks into Google Buzz to help distribute your curated content.

How to Incorporate Video Into Your Website for Better Conversion

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Another vital statistic about video from Internet Retailer: Visitors that view product videos are 85 percent more likely to make a purchase. If you want your visitors to make a purchase, then you can post product videos. You could also add video of creative uses for your product.

Worst Marketing Mistake: Features Instead of Benefits

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Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. As a customer, how does that help you make a purchase decision?

The Increasing Value in Being Local

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By being part of a community, by not only selling to the community, but helping to build something for the community, there is an opportunity for businesses to grow within that community. Find out how you can help and you may be surprised with the help you receive as well.

2 Examples of Great B2B Engagement on Facebook

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While they do mix up their helpful content with some promotional material on their Facebook page , everything is presented in a light-hearted and fun manner.

Data Visualization: the Way of the Future, or Just a Trend?

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It is a broad term that applies to any attempt at helping audiences understand data by putting it in a visual model. With data visualizations, people can more readily spot trends and patterns within data, which helps them communicate their thoughts and ideas faster.

19 Reasons to Use Google Analytics for Your Business

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Funnel Visualization Although funnel visualization may sound complicated, it’s actually a pretty simple Analytics provision that lets you see when users are backing out of a process on your site, such as placing a product order or subscribing to a membership.

Your Website is Your Online Business Card

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You want potential customers to not only understand exactly how you can help, but why you’re different than your competitors. Answer Questions Oftentimes when someone is searching for a service provider or for a product, they have a problem they need solved.

The 1 Billion Dollar Question: How Can I Use Instagram for My Business?

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The truth is—B2C businesses that sell a concrete product, such as restaurants and clothing stores, as well as bands and those in the entertainment industry are much more likely to benefit from Instagram.

4 Ways to Increase Your Audience Online

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Running advertising and promotions can be effective, but you’ll probably get a percentage of people who are only interested in your offer, and may not be interested in your products for the long term.

How To Become Confident In Your Internet Video Blogs

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This is a guest post by Andy Havard, who is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.

3 Brand Publishers You Should Copy

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DriveTime, a used car dealership, helps people with credit challenges find and finance a car. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content. And, they don’t shove a can of product in your face.

Providing Content Your Customers Want

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No one likes that pushy salesperson that keeps giving you more and more reasons why you should buy their product. One of the best ways to interest customers online is to speak to what they’re passionate about (hint: it’s probably not your products).

Missing the Boat by Not Connecting Sales to Marketing

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First of all, you never really tried to establish a relationship based on being helpful. A good CRM can help the situation by tying customer information with their social profiles (Twitter, website, etc.)

Insights from Four CIOs Who Happen to Be Women

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Knowing when to jump to a new position, and being ok with uncertainty will help you look for new opportunities to grow and advance. Driving yourself crazy hurts your health and isn’t productive.

Leveraging Social Networking for B2B Lead Generation

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The products and services that are sold are usually much higher in cost, which requires more hand-holding during the sales process. This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales.

6 Lead Nurturing Emails Every Business Should Send

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If you’re interested in starting or improving upon your existing lead nurturing campaigns, make sure you incorporate these 6 types of emails into your lead nurturing mix to help move your leads swiftly through the sales funnel and join the other lucky ones who are already sales-ready. Remember, these emails shouldn’t be overtly salesey, but should correspond to your product and service offerings that solve their problems. Only 25% of your leads are sales-ready.

Pricing Based on Customer Expectations

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Everyone has a certain quality vs price tradeoff that they’re willing to make for any given product or service. In order for someone to be willing to pay for your product, you need to be within their range.

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Best Business Uses for Instagram

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While plenty of people use the service as a means to show off their products like they were in a catalog, it’s important to note that lots of people online appreciate subtlety in their social media marketing. Another idea is to create demonstrations of how your product works.