We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Introduction. Objectives. MORE >>

Once you know the answers to these questions, you can create buyer personas which help you to keep the buyer in mind as you develop your content strategy and create the content. Describe how they would likely do research for your product or service.  Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. MORE >>

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause. MORE >>

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. I digress! MORE >>

For b2b marketers, think about your target audiences, and continue to understand how they research products. Perhaps the list below can help: 1. Welcome to 2011. Everyone seems to be doing their list of resolutions. This is a good time to think about your goals for 2011. Have you done any business resolutions? You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ]. Marketing Strategy MORE >>