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Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Because sometimes the only way to help clients understand what they do and don’t know is to show them. I ask, for example: Where do buyers look for information when they first decide to tackle [fill in whatever problem your product or service solves]? Are there any websites in your industry that buyers find particularly helpful? Or, at least, that’s the theory. The result?

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? That’s not true of our 3D laser scanner and many other complex business to business (B2B) products, services and solutions. This process helps you to attract, educate, engage and convert them into customers. B2B Marketing Problem 1: B2B Products Are Complicated.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

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Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Ideally, the product you use should offer: Data from Multiple Sources. Bombora offers products with initiative, such as Account-Based Creative campaigns. Benefits of Using Predictive Analytics.

Converting B2B Leads Through Social Content: 3 Keys to Success

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Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two. Will this information be considered helpful or promotional? Another thing that will help your content convert better is adding a visual component. Infographic from Ethos3.

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B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. With marketing now responsible for helping to nurture and. B2B Marketing.

6 Tips for Collaboration When Producing and Sharing Great Content

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This includes not just planning and production, but the way the entire process flows. Who in your organization is involved in content production? At NuSpark Marketing, when embarking on a content production job for a client, we talk to both sales staff and customers before creating our initial marketing personas —the starting point from which all marketing content is created.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking).

A CMO’s Guide to Conversion Metrics with Google Adwords

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Organic listings are typically blogs or helpful articles. Values can be either the same for all conversions recorded, or it could vary (as in ecommerce-because product prices vary). Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel. Top funnel. Bottom funnel. Converted Clicks. End Game.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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That’s because they serve as third-party validation—real word proof of the performance of a product, service or solution. They serve as third-party validation—real word proof of the performance of a product, service or solution. Empathy with another individual can help him or her take the next step. I contend, however, that only a minority achieve their full potential. Conten

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. With marketing now responsible for helping to nurture and. B2B Marketing.

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? Who’s right?

Why Marketing Automation Does Not Work

NuSpark

How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. But they have no plan, no content. Okay.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Our How Technology Can Increase Sales Productivity white paper explains proven methods for boosting sales by up to 35%.”. These firms partner with online publishers to support content only, helping companies in their lead generation programs. Video.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. look it up.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Use frameworks like ABM and ICE to help with these efforts. Don’t just talk about your product or service. time for B2B marketers to let go of their obsession with perfect production. With marketing now responsible for helping to nurture and. B2B Marketing.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Increase maximum CPC bids for under performing terms that include a specific term in the keyword phrase, as that keyword is relevant to my client’s product. NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Be helpful and compelling. Continue to be helpful to prospects. Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving. I promise you’ll be more productive in the long run. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving. Content Marketing. Create an editorial calendar. Get to it! .

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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General internal brainstorming- review all of your products and services- what do they do, what problems do they solve, what type of buyer needs them? Mid-managers are more into specific features or benefits (efficiency, cost-savings, and productivity). Potential customers not only know you exist but have shown an interest in learning more about products or solutions. Research.

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Targeting B2B Companies with Online Display and Social Media Advertising

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You have a product/service that specific firms may need to complement their own solutions. Here’s Bizo’ s targeting capability: If you need help planning a campaign, well, that’s why I am here- to manage this tactic for you. . . The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Really. . LINKEDIN. FACEBOOK. Advertising

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Determine goals: sales; leads; brand building; product demonstration; education.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Knowing that, we can then present the buyer with offers that will match their receptivity and help them transition to the next stage. Buying cycle stages can be broken down differently depending on the complexity of your product or service, how it’s packaged and so forth. Their search is in high-level, discovery mode and not nearly ready to focus on any particular product.

The Many Roles of an SEO Professional; What an SEO Tactician Does

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In order to do keyword research, we need to know what words your prospects use to find your solutions and products on search engines. Keyword tools help us identify these, but it starts from being an expert on your products and services, and how they differentiate from competition. . What is a search engine optimization tactician. We are Content Strategists. We are Detectives!

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Video Marketing; A recap of the potential platforms and placements for promoting your product video

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The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. Fortunately, the internet marketing industry focused on video production has exploded recently. There are numerous cost-effective platforms with which to market your product online that will allow your company to reach new audiences, engage historically fickle demographics, and expand your presence to new markets.

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2013 New Year’s Resolutions for the B2B Marketing Department

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Really understand your target audience; why they buy; what pains they have; why they need your product or service; perform better buyer persona research. Review “Matched search query” reports to reassure your keywords are aligned to your products; then adjust and take advantage of negative keywords. We can help you with this. Planning. Search Engine Optimization. Social Media.

The Relationship between Social Influence and Customer Experience

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So when thinking about the influence your brand has in the marketplace, it may help to do a little self-evaluation first. It’s the natural by-product of developing a company culture dedicated to delivering extraordinary customer experience and nurturing relationships in every channel. Need some help developing social influence? Who influences you, and whom do you influence?

The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas

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Producing content that answers buyers’ questions in the formats they prefer helps to shorten your sales cycle and bring more buyers in the door. . Because business people lack the resources to deal with all their problems, you want to understand what motivates them to make it a priority to address the problem your product or service solves. You want to discover how the prospect views the benefits of buying the product. How do they decide which product, service or solution to buy? How do they initially become aware of products on the market? It’s not. .

The role of public relations in lead generation for B2B firms

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Use your blog or guest blogging opportunities to discuss issues and news that are relevant to your industry ( not necessarily to your product). Take the time to build your reputation: not only as a seller or your product, but as a commentator about your space. 3. Adding public relations to your marketing efforts will help: Position you as an industry expert.

The missing topic on b2b digital lead generation: advertising

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Because audiences are likely to be outside the funnel, your advertising message needs to promote informational content or webinars, explaining to audiences how a solution such as yours can contribute to their bottom-line cost efficiency and productiveness. Remember advertising? Remember media plans? Don’t believe it. SEO marries the user queries with my solutions. Remember advertising?

Is Blogging Right for my Business? The Benefits of a Business Blog

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People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. That being said, blogging once a month won’t help you all that much. I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. Offering helpful, regular content via a blog doesn’t have to be a giant obstacle. Blogs Help You Get Found. Content that helps them solve a problem. Blogs Can Spotlight a Service or Product. Often.

The A-Z Guide to B2B Lead Generation

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These are all those activities that together drive interest and engagement in your firm’s products or services. There are many tools, platforms, and people ready to step in to help if need be. I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Feel free to challenge me with your own list or a replacement term for one of the letters. Here we go: A- Analytics. All activity of the lead generation process needs to be measured via a robust analytics program. B- Buyer Personas.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

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Why do visitors buy from one landing page over another when the product or service is the same? But, even if you have sufficient traffic for valid A/B testing, it’s helpful to get the page as close as possible to ideal for reaching your target audience right from the start. You’ve laid out all your product’s superior benefits, but you’re still an unknown. Not exactly.

MindMatrix: A Unique Marketing Automation Platform for SMB

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T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. The uniqueness of our product is combining marketing and sales activities all on one unified platform. So, sales people need to be armed with the right content, messaging, and assets to help them sell. Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. MindMatrix is one the platforms I recommend to SMBs. Paul: Tell me about MindMatrix and what makes you so unique in the marketplace. Sure, Paul.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Introduction. Objectives.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll help you generate ideas, structure your posts, organize them for readability, and make sure the posts make it easy for users to comment and call to action. We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. A pay-per-click plan, as supported by the research, would include the following elements: Reviewing product promotion strategy, geography strategy, and budgeting available. Introduction. Objectives.

SMB Marketing Automation: Getting Started with Content Strategy

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If you are an SMB, and you do have products/services with at least a 90 day buying cycle (Interest-Consideration-Purchase), your content, if implemented properly, will cause audiences to consider your solution, and put your firm in the “finals” for when prospects decide to contact your sales team. Overcoming lack of understanding, resources, and content . Content Plan. Content Audit.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

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Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. This can be an effective test to target those who may have been considering your solution and not performing an action, or looking for a product on your website but not purchasing. Get it?

Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith

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Once you know the answers to these questions, you can create buyer personas which help you to keep the buyer in mind as you develop your content strategy and create the content. Describe how they would likely do research for your product or service. Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith.

Popup Strategies: Popup Types and When to Use Them

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These new configurations are less intrusive and can help your website become more interactive. However, if I’m an entrepreneur trying to get my new product visibility, careful use of these popups, particularly when they’re closely aligned with the page content, can be my best option. The evidence is in. While they are annoying, popups work. Which type should you use? Entry Popups.