Marketing Craftmanship

MARCH 24, 2011

Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. The B2B marketer’s task is to equip the sales force with methodologies and tools that help initiate and facilitate intrinsic selling.

Work Management 100

Work Management Validation B2B Sales Marketing Management 100

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing. Your credibility.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

FEBRUARY 5, 2015

Here are 10 tangible and intangible factors that, on an individual and combined basis, can drive marketplace opinion on brand integrity: Transparency: Is information regarding your firm’s philosophy, products / services, processes and people available and easily accessible? Do clients identify themselves by name and company?).

B2B Thought Leadership 100

B2B Thought Leadership Enterprise Management Brand Identity Branding 100

Marketing Craftmanship

NOVEMBER 29, 2013

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. It’s a dance that both sides understand.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

OCTOBER 26, 2011

” The acid test, he claim, is that, ”Stunts can be elaborate or simple but their importance is the news interest and awareness they generate for the concept/ product/ service being marketed.” ” On that basis, PETA’s lawsuit succeeds as a publicity stunt.

Public Relations 100

Public Relations PR Advertising Agencies Profiling 100

Marketing Craftmanship

APRIL 8, 2016

There’s an increasing volume of negative news regarding the “exodus from hedge funds,” in favor of less expensive alternatives such as liquid alts and “engineered equity” products. There’s no short-term marketing panacea to offset what may be a rough road ahead for hedge funds, which is a storm that hedge funds have helped to create.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Marketing Craftmanship

NOVEMBER 17, 2011

For most companies, there is no way to predict when a prospect will purchase their product or engage their services. Content based on intellectual capital, showcasing insight, experience and opinion, and providing helpful ideas or guidance, will be read and remembered. The Key to Making the Short List.

Sales Cycle 100

Sales Cycle Marketing Management Lead Nurturing Sales Qualified Leads 100

Marketing Craftmanship

FEBRUARY 13, 2015

Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Your website will generate investor interest by allowing visitors to draw their own conclusions about the firm and its potential to help them achieve their goals. It’s not a sales pitch or report card.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

AUGUST 7, 2011

The solution is simple: swallow your pride, and ask for help from your fan base. Solicit at least one positive post every month, and don’t forget to thank those who take the time to help you.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Marketing Craftmanship

MARCH 27, 2013

Unfortunately, what began as a legitimate and sometimes helpful marketing tactic has morphed into poorly disguised sales promotion, packaged in a plain vanilla wrapper. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Marketing Craftmanship

APRIL 4, 2017

I had long wanted to play the bagpipes, and in a heartbeat decided that bringing home an authentic set of Scottish bagpipes might help to cross that item off my bucket list. I’ve always wanted to learn to play the bagpipes, and was hoping you might be able to help me. So good day.”.

Generation 100

Generation Marketing & Strategy Paper High Quality Lead 100

Marketing Craftmanship

FEBRUARY 8, 2017

In response to a Consumer Reports article on home water filters which it considered incorrect and misleading, National Safety Associates distributed to its sales force a copy of its president’s letter to the editor of that publication; thereby helping company reps to handle the negative publicity about their products.

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

NOVEMBER 9, 2017

Brands help customers understand what a company knows, what it stands for, what it will deliver and why they should trust it. In terms of its potential to inflict long-term damage to brand equity, a restructuring can be as significant as a product safety recall or financial fraud. Why Brand Equity Matters.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100