KoMarketing Associates

OCTOBER 27, 2016

Essentially, RLSA allows you to collect data to get a better insight on defining the audience most likely to buy your product. The next logical step as an advertiser would be to now try and sell that product, so you should now tailor your ads further down the funnel with the call-to-action ‘buy now’. Conclusion.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

OCTOBER 4, 2018

As Factual’s CMO, Brian is responsible for driving all aspects of marketing for Factual , including strategy, brand, communications, product marketing and growth. ABOUT BRIAN CZARNY.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

KoMarketing Associates

AUGUST 15, 2017

Scan down the first page of search results and start taking note of the types of content that are appearing (blog posts, product pages, news articles, etc.). This will bring more traffic to the page and also help search engines understand what the linked page is all about. Hopefully, the steps above help get you on your way.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

MAY 11, 2012

Can we help some of them? Understanding the steps, mechanisms, and tactics that brought your site to where it is now with SEO will help answer that question. SEO tools help make the job of the search marketing professional more effective, either in analysis, productivity, or management (one, both, or all three).

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. Nearly 20% says video marketing helps them build awareness and visibility.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

OCTOBER 19, 2022

As a result, 92% stated that they obtained more budget to accommodate the growth in content production. Vidico released the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers, 19% of social media marketers, and 12% of performance marketers now rely on video.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

DECEMBER 20, 2022

As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Keeping enhanced measurements on allows GA4 to start tracking certain metrics right out of the box, which can be a huge help when you’re first setting up your GA4 instance.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

DECEMBER 28, 2021

MotionCue published its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of marketers said that video helped them get new customers in 2020. About 28% claim that it has helped them build brand awareness, and 24% say that it has helped them explain products.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

MARCH 3, 2020

The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Sending only one ad to a huge audience may of worked 10 years ago, but now ads need to be specifically tailored to the individual to help make a sale happen. What do buyers not like in a product?

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. It can also help you implement marketing personalization if that’s on your radar.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

FEBRUARY 10, 2021

These features help improve usability and experience for the searcher. If the information appearing in a Knowledge Panel that is related to your company is wrong, you may be able to correct it by updating the information through Google’s knowledge panel help page. What Are SERP features? Local Pack. animals, people, etc.),

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

DECEMBER 29, 2021

This has also helped them deliver a consistent, personalized customer experience. The American Marketing Association conducted its “Future of Marketing Study,” and the research indicated that overall, 71% of customers are less likely to buy products from a business that sells their data without consent.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. The majority of respondents (67%) cited content that provides product specifications and functionality as the most useful type.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

AUGUST 12, 2020

By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. It’s exceptionally powerful to remind and urge your audience that not only do you hold the product category they are looking for, but you also list a series of very specific brands and products for them to compare.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JUNE 7, 2018

Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. Use these tools to help you understand how (and what) users are searching in your space and develop insights on how you can provide better answers for them. Ubersuggest. Word clouds.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JUNE 25, 2019

New product tutorials or walkthroughs. However, Reddit users aren’t against brands being on the platform, they just want brands to not attempt to conceal themselves or pretend to fit in instead of being upfront and transparent about what they’re offering and how they can help their fellow Reddit users. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JANUARY 9, 2018

For example, if you manage the website, guidelines are likely unnecessary but if you have an outside web development team, it’s important for them to know the types of changes that can impact SEO and how they can help. From small things like title tags to major things like HTTPS transitions, the IT team can be a huge help to SEO.

Guidelines 201

Guidelines Organization SEO B2B 201

KoMarketing Associates

MARCH 22, 2018

Challenges in keeping up with new product launches and keyword expansion. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). Automatically crawl pages when you make changes or update your products. How can DSAs help B2B advertisers?

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JANUARY 21, 2020

Product demos / explainer videos. Product-related videos can be anything from a product tutorial to a full demo of your service or product. They can showcase either company employees, or industry experts / influencers, and will help to bring valuable insights to your audience. Live video. Final Thoughts.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

OCTOBER 12, 2022

Then, select Product Links , then Google Ads Link : . Google automatically turns on Enable Personalization Advertising, which helps it gather data for retargeting, predictive audiences, and predictive metrics. First, it’s helpful to understand the difference between conversions in UA and GA4.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

JULY 2, 2020

Show your product in action. Even a B2B SaaS company that has a highly complex product can show a few screenshots of how their product works, and the value it delivers to its customers. That’s another factor that helps. B2B marketers – even technology marketers – can use this principle, too.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management. Bart Mroz, Co-Founder and CEO, SUMO Heavy.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos. For starters, 95% of people have watched an explainer video to learn more about a product or service.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. They stripped everything down to its essence, from product lines to the design of individual products.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. It also helps people find you when they are looking for experts and/or the best people to answer their questions on Quora.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 New product introduction spending will rise 7.7 Data is Helping More Marketers Secure their Budgets. percent within the same period. Brand spending is expected to rise 9.3 percent in February 2019.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

FEBRUARY 6, 2018

Product marketing collateral and sales presentations. This information, used in conjunction with developing keyword research, helps our entire team understand the client’s marketing objectives while preparing a content marketing plan designed to improve SEO. Buyer personas / any information on target buying profiles.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

APRIL 30, 2018

More than 60 percent of respondents said that they use product demos to make their decision, while almost 50 percent claimed they rely on user reviews. Less than 50 percent stated that they consult vendors’ product websites. Reaching Out to Customers During the Buyer’s Journey.

Consulting 161

Consulting Buy Peer-to-peer B2B 161

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. How to Find Google Analytics Help & Support. Google Analytics Academy.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

KoMarketing Associates

DECEMBER 12, 2018

About 77 percent believe they should receive information on how to get the most out of their product, while 73 percent expect instruction on different ways to use their product. Nearly 58 percent would appreciate tools to help them make better choices.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

DECEMBER 17, 2019

We have a few resources to help: 5 Steps to Successfully Map Your Content Strategy for the New Year. One of the keys to a successful content marketing strategy is consistency; regularly producing and publishing new content increases brand visibility and can help establish trust with your audiences. Don’t know where to start?

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall.

Social Media 145

Social Media Paid Search Agency Examples Companies 145