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Is the quality of your data hindering your ABM success?

eTrigue

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Intent data helps determine which of your prospects are in-market and which are latent.

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Scale or fail: Would 10x partner marketing make an impact?

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Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. This last choice also helps you address the partner resource gaps we sometimes see.

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Email Marketing vs. Marketing Automation

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Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages. In the end, the gains are worth it. Give me some specific comparisons.”

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How to Use Short Captivating Videos to Boost Sales

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In a recent research by Animoto, it was revealed that 4X as many consumers would prefer to watch a video about a product than to read about it. Integrating a video into your sales letter is one of the best ways to persuade your audience to buy a product. You can also show them how to use and how to maintain the product.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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In a psychological study , people who received a note of thanks after performing a favor were more likely to volunteer to help the same person again then those who received a neutral note of reply. First, they help you understand what your team or products is nailing and where you’re falling short.