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Digital B2B Marketing

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Can marketers help?

Amazon 100
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No, Content Will Not Kill Advertising

Digital B2B Marketing

At one end might be the experience someone has using your product or service as you intended. ” Although I believe marketing should have made a difference, this perception from sales reflects the fact that in B2B, sales is able to close even when marketing hasn’t helped. Advertising is dead (again). Not so fast.

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Three Reasons Advertising Isn’t the B2B Branding Answer

Digital B2B Marketing

They have not worked with you yet, they have not used your product. Yes, being the first brand that comes to mind in the category will help them find you. Customers that have experienced your product are the ultimate reference. No demo, trial or consultative sales process can change this. You need to create a positive discover.

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7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business. Service Oriented As marketers increasingly compete for attention, B2B marketers in particular are looking to stand out by being genuinely helpful to customers, prospects and the marketplace.

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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100
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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

I do not want you to buy my product. I do not even want you to use my product. I want other people to buy and use my products and services because of you. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100
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10 Lessons From Mom To Make You A Better B2B Marketer

Digital B2B Marketing

Don’t Stretch The Truth Your product really does that? Today, case studies, award submissions and product information are ripe with claims that stretch the truth to the breaking point. Help, don’t sell, in these situations. Productivity you have lost is lost for good. Unfortunately, probably not.