Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Retail stores no longer compete just with one another for geographically concentric consumer districts.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Then he shows us how they adapted their product marketing in response to those insights across multiple marketing channels.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

AUGUST 17, 2015

The question of solving the particularly challenging task of scaling up a global marketing organization made of multiple product lines, countries and account strategies is largely performed by trial and error marketing tactics by marketers with minimal foundation or understanding of marketing technology (martech).

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

APRIL 23, 2014

With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. The post Howard Ting, Nutanix’s VP Marketing & Products: How To Leverage and Use Marketing Technology [Podcast] appeared first on Crimson Marketing.

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

AUGUST 6, 2015

According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

OCTOBER 23, 2014

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

FEBRUARY 11, 2015

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile. Podcasts Product Marketing'

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

MARCH 12, 2015

What’s more, Craig explains how this is revolutionizing traditional product marketing of brand sponsored end cap and eye level promotional display by delivering data on the efficacy of such programs. Craig Cotton leads the Marketing and Product Management teams for Impinj. Podcasts Product Marketing'

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

AUGUST 7, 2013

You would be wise to remember that constructive criticism is what helps you grow and break boundaries. This is a great opportunity to take feedback and discover something you may not have initially thought of. . I challenge you today to look for opportunities of growth! Image: Courtesy of Strategy Lab.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Positioning Product 100

Crimson Marketing

JULY 25, 2013

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. The value of your brand can help drive the validity of the fraudulent act, instantly gaining the trust of your customers. So what happens now?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Provide recommendations on similar products. Web experience data is crucial to connecting with buyers.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

MARCH 11, 2014

You may hire top marketing firms to help you achieve clarity. Other Interesting Topics Product Marketing' As a marketer, you put a lot of effort into understanding your target market. You probably use market segmentation. The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on.

Buy 100

Buy Segmentation Marketing Product 100

Crimson Marketing

FEBRUARY 9, 2015

2 Paradoxically, though, CEOs are looking to their CMOs more than ever, because they need top-line growth and view marketing as a critical lever to help them achieve it. This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” Corporate Marketing Product Marketing' Data collection.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary explains how natural language processing does this using generalized and industry specific library domains and suggests how this can help you meet marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick, VP of Marketing and Products at content performance marketing platform BrightEdge, spends his days figuring out how marketers can rise above the clutter of the web to determine what really drives performance. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

MARCH 5, 2013

We recently ran across an article that gives these helpful 5 tips for doing so effectively. Other Interesting Topics Product Marketing' Are you taking advantage of LinkedIn Groups? Don’t be a party crasher. Don’t join too many groups. Use the “Share” feature to post to multiple groups.

Linkedin 100

Linkedin Effectiveness Tips Features 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. But, as you’ll read, they’re not the only company to make a comeback with the help of Big Data. Marketing Technology Product Marketing' Pizza and payroll.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MAY 15, 2015

Keep your ear to the ground: Listening to customer perceptions offers benefits in the areas of retention, marketing messaging and even the product development roadmap.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. “Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. You rank your partners in levels (i.e.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. By working closely with the sales team, you can help them determine which of these is the best solution. And the biggest problem after that is leads.”

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? Pillar #2: Production. The trick is to get that content out of their heads; that is called “Production.” Production is the second pillar of your content strategy. Production is the second pillar of your content strategy. Create visuals to help tell the story.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Often, your sales team is not even present for much of this process.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

AUGUST 20, 2015

Luckily, marketing has a wealth of knowledge at its disposal to help them do just that. Marketing can enable sales reps to be as educated as the buyer so that they know exactly where the buyer is and help them move forward in their journey towards a sale. What do you do when you’re interested in a particular brand?

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

AUGUST 27, 2014

Highlights include: Who, What, Why—and How: Sanjay explains how usage data reveals marketing intelligence about who buyers are, what they actually do with the product, why that is important to them, and perhaps most importantly—how CMOs need to influence product development to better serve buyers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ B2B doesn’t work that way.” So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Gilad de Vries leads corporate development and products for Outbrain. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

OCTOBER 28, 2013

McKinsey recently conducted a study to help answer this question. For example, if both you and your rivals claim that your (and their) products derive from renewable sources, this probably won’t move the needle when customers consider your brand.” ” How are your products or services different from the rest?

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

JULY 22, 2013

How does this help your business? Corporate Marketing Other Interesting Topics Partner Marketing Product Marketing b2b marketing branding inspiration marketing concepts marketing message marketing solutions motivation social media viral marketing' Thought leaders are made when their ideas are famous. Mashable ).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Viral Marketing Broadcasting 100

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. The Buying Process is More Competitive. B2B buyers at the top of the funnel are rarely influenced by companies and their salespeople. ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

JUNE 16, 2015

How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?” Box’s mission is to make sharing, accessing, and managing content ridiculously easy.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

APRIL 14, 2015

A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. What new products should we develop? Outcome metrics – pipeline contribution and share of wallet. How can we best acquire new customers? Which existing markets and customers should we grow?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

APRIL 15, 2015

It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. Popular content research sources for B2B buyers are: whitepapers – 78%. case studies – 73%. webinars – 67%. 40% of #B2B buyers most frequently share blog posts Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100