Cintell

NOVEMBER 25, 2015

Instead, Jay Famico and Jason Hekl in their opening keynote recommend focusing on impact to help realize what technology is driving real change vs. creating more activity. The key for me is to not promise the world – but rather be very clear about the specific issue we address and help marketers overcome.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 10, 2016

Instills shared understanding between marketing, sales and product. Improves sales productivity. New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Using personas to help sales: Using personas drove a 3X increase in closed sales deals (MarketingSherpa).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business. My [your category of products] is easy to use. Describe the process to me?

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 10, 2016

” “If you’re not being audience-centric, then you’re being product centric. People don’t care about your product until they figure out how it connects to their problem.”. Channel marketing can benefit from training partners with knowledge and insights about target buyers, not just the product features you’re promoting.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 9, 2016

With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. To find out how Cintell can help you achieve full optimization, request a meeting with us. Here are 17 things the top performers do really well. Using personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

DECEMBER 28, 2015

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. Prioritizing your personas will help you prioritize your content. 2) understanding how people consume information online.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

NOVEMBER 9, 2015

At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team. She loves to write and develop content from ideation, development, production, to promotion. It’s not done in a one or two-day workshop.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. When they are not updated. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. What separates the leader of the pack from their competitors?

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Julie Carey, Director of Product Marketing at ShapeUp. Julie is Director of Product Marketing at ShapeUp, a workplace wellbeing platform. The most exciting part is, once developed, they offer opportunity to inform decisions on everything from product strategy to how customer support approaches a call.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

OCTOBER 23, 2017

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. We created this guide to help you get started. How are they similar?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. Keeping with this metaphor, many marketers choose to enlist the help of a personal trainer when it comes to buyer persona or related customer research. Be mindful of who you select for this work.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes. .” Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Buyer personas at my company are a passion.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100