B2B Marketing Traction

JUNE 19, 2012

There were many stories about companies that went too slow in launching a new product and never made it (Ashton-Tate and Computerland were mentioned among others). Well before it’s time to launch your product, get the right people on your team to validate your technology and your concept. Can you help me?”

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2015

” It is so important to help the recipient understand how they got on the list. ”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. But your buyers are first and foremost human , and the way they buy consumer products has changed. They also buy because they feel good about the company that manufactures or supplies a product or service. You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

NOVEMBER 18, 2015

The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services. And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. My answer to my client?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 28, 2014

It is on social media that marketers are able to share content, and content marketing is what helps buyers find you online. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

APRIL 17, 2015

Provide links to your and others’ content about your products, services and industry. Answer others’ discussion questions in a helpful (and non-sales way). Answer others’ discussion questions in a helpful (and non-sales way). Help, don’t sell. Post news about your employees.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

SEPTEMBER 18, 2015

One had a product development niche that was reflected in its branding and social media content. Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) In a declining market, continued value-add information about your solution can help keep sales going. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

FEBRUARY 23, 2015

Educate your customers about your products and services? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Creative and entertaining writing helps with engagement. Include calls to action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. Marketing can be challenging.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). Do you need help analyzing your competition and putting together a strategic and tactical marketing plan that will win market share? Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

DECEMBER 10, 2014

If you think pain is too strong a word to use for why your customers buy your product or service, use other words such as triggers, issues, problems. In the end it’s what gets them to part with their valuable money and buy your product or service. Maybe your product or service idea is born from your own experience with pain.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 9, 2015

Busy executives may want case studies – how do others succeed with a product or solution? What information helps you run your business, your family, your personal life? For tips on how to streamline the eNewsletter process, read my previous post, 5 Ways to Systematize your eNewsletter Production Process.).

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

DECEMBER 30, 2013

Who will buy your product or service? Who will influence the buyers of your product? As a marketer, you must keep in mind that buyers are inundated with competing products and services. Fourth, when it’s time to launch that new product or service, put a plan together for how you will do it.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. Social media can help tech companies cross that chasm. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

NOVEMBER 22, 2013

I think this is most difficult for many of my clients, who provide technology products and services. To the inventor or engineer, the product or service is the story! If you need help building marketing programs and campaigns that attract and engage buyers online, contact Jennifer Beever at New Incite today.

B2B Marketing 100

B2B Marketing Planning B2B Advertising Agencies 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Email a reminder of some existing key content on your website that can help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JANUARY 16, 2012

The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. Do be strategic. Do have some personality. What’s your story?

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

APRIL 4, 2012

When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. At this stage, your product or service should be viewed as a cash cow.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

NOVEMBER 1, 2011

The marketing life cycle can relate to a product, service, or an entire company. There are appropriate marketing tactics for each stage and corresponding marketing tactics that can help you define your budget. At this stage, your product or service should be viewed as a cash cow. Introduction.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Spending Planning 100

B2B Marketing Traction

APRIL 14, 2011

They were going to exhibit their software product at a trade show in three weeks. Could I help them? I helped the client with some messaging to bloggers who might cover their product and the show. I helped the client with some messaging to bloggers who might cover their product and the show. Three weeks?

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MAY 8, 2013

Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JULY 18, 2012

Why is content relevant to your industry and the products and services you provide so important? Good content is transparent, helpful and valuable to your prospects. Contact us today about our how we can help you. Spammy search engine optimization tactics on your site are sneaky, confusing, and a turnoff to prospects.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Contact us today to find out how we can help you. Anything unusual?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Contact us today to find out how we can help you.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. New Incite provides marketing consulting and services to help you succeed in attracting and qualifying prospects. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

APRIL 23, 2015

I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Do you need help updating your website to be mobile-friendly? We’ve created, updated or analyzed hundreds of website since 1998 to help our clients get better marketing results.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 18, 2013

Post about your products, customer case studies, helpful how-to’s for customers. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 13, 2015

Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. If you need help planning your marketing strategy and tactics and/or executing the marketing tactics, contact New Incite today. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. The dashboards help manage the technology and then activity is captured in analytical data, graphics and reports.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.).

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Often products and services get invented and sold, and overnight a business is born. The founding team can often take things pretty far, but at a certain point, they can use some outside marketing expertise to help them get systematic and strategic about marketing so that they grow even faster.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100