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Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

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The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity.

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Searching for a Chief Growth Officer for Your Business? This Position Description Can Help Your Search

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This Position Description Can Help Your Search appeared first on Annuitas. The post Searching for a Chief Growth Officer for Your Business?

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers. All of these are purportedly AI-driven.

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Adobe Marketing Automation Updates 2023 | Research Brief

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As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. The webinar integration also allows users to automate the follow-up process to keep teams engaged with attendees in a consistent manner, to help accelerate pipeline.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

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What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

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What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? Drift’s new product innovations fall into three, distinct new feature sets: Site Concierge creates a new type of self-service environment.

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Customer Experience (CX) Vs. Demand Experience (DX): Why CX Is an Outdated Prologue for Optimizing Go-to-Market (GTM) Execution

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Customer Experience (CX) defines the quality of a customer’s interaction with a given product or service, as well as the adjacent service and support around this product or service. And this is all worthwhile… to optimize the customer’s experience with your product or service. Therein lies the issue of CX vs. DX.