Act-On

SEPTEMBER 24, 2023

An example of top-of-the-funnel keywords she might search include “How to improve marketing productivity” or “How to scale a marketing department.” At this stage, the marketer is learning, researching, and becoming aware of potential solutions.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Act-On

OCTOBER 6, 2023

For example, say you provide B2B products and services. Ultimately, the personalization helps cement the bond between the brand and the SMS recipient. Used correctly, SMS marketing can be an important complement to other channels that are part of your overall strategy, and help you build engagement and grow your business.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

MARCH 19, 2024

CMSWire surveyed 700+ marketers and found the future will require: Increased cross-functional partnerships with sales More pressure to improve customer experience More robust data strategies As leaders focus on these areas and build stronger pipeline generation, a few strategies can help increase success while navigating economic headwinds.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. But it helps every team prioritize their work and their budgets, and get better at their jobs. Industry, size, revenue—these are all quantitative data points that can inform your ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

SEPTEMBER 24, 2023

Below the list, you’ll find a set of guidelines to help you find the absolute perfect-fit LinkedIn group, just for you — because we discovered that the more specific the group, the better the experience. This is an active group, with members who seem genuinely interested in answering questions and providing advice when people ask for help.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Act-On

NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Almost two-thirds of leads aren’t sales ready.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. What is A/B Testing? What is an Ad Audience? What is Brand Awareness?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

SEPTEMBER 19, 2023

By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies. A company is more than the sum of its products. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

NOVEMBER 7, 2023

Find the right tools to help with inbox visibility Fortunately, there are tools available to give additional insight into the inbox—Act-On’s Deliverability team uses Inbox Monster, which provides reasonably accurate representations of the inbox. Collect this information via form fills and update your CRM to help your segmentation efforts.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

OCTOBER 3, 2023

It’s more helpful to look at each channel individually. Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings. Let’s break down a few CTA best practices by marketing channel!

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130