NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. Smashmouth Rating: Thumbs Up! MORE >>

by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Traditional positioning documents do a great job of translating product features into high-level messaging. A “message board”, on the other hand, describes three or less key ideas that describe the story and emotions you want the product to evoke. Talk the Topic, Not the Product. MORE >>

It was a smart move, considering that Skyline: Became the smallest company ever to win the Product Development and Management Association’s prestigious Outstanding Corporate Innovator Award in October 2012 – joining the ranks of companies like Harley-Davidson and FedEx. Increased sales from new products from 6% to 24%. Customers are using and modifying products. Competitors’ products perform. They encourage customers, dealers and staff to submit ideas for new products, and then put them through a formal evaluation process. They do research. Risk involved. MORE >>

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. Time also makes it very easy to compare different levels of productivity, such as output per hour or per day. What is the “value&# in our productivity equation? Be productive. MORE >>

That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts. It will make it easier for people to find you in search engines and blog posts will help to establish your knowledge and expertise in a new market. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets. Quality over quantity). MORE >>